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Banjo Secures $16 Million in Series B Financing Led by Balderton Capital

Written on
March 13th 2014
Author
AdotasWire

REDWOOD CITY, Calif., March 13, 2014 /PRNewswire/ – Banjo, a highly visual app and website that allows users to experience breaking news and live events in real time through the eyes of the people who are there, announced today it has completed a $16 million Series B round of financing. Balderton Capital led the ... more...

Getty Images to Showcase Free, Legal Embed Capability at SXSWi

Written on
March 6th 2014
Author
AdotasWire

NEW YORK and AUSTIN,  March 5, 2014 (ADOTAS) – Global digital media company Getty Images today announces, for the first time, the ability for people to easily embed and share its imagery – at no cost – for  non-commercial use  on websites, blogs and social media channels through a new embed tool. ... more...

The Publisher’s Reader Satisfaction and Revenue Dilemma

Written on
February 14th 2014
Author
Greg Keller

ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is what the connection is really all about. So where to start? It all begins with ... more...

Super Bowl XLVIII: Lessons Learned from Last Year’s Coca-Cola Fail

Written on
January 28th 2014
Author
Martin Hayward

ADOTAS – Last year, experts warned brands planning to advertise in the Super Bowl that they need to be prepared for traffic spikes to their websites, especially after airing interactive ads. Unfortunately, Coca Cola did not heed the advice, which created frustration with a mobile website that simply would not ... more...

How To Prevent Technology From Tanking Your Brand Reputation

Written on
January 17th 2014
Author
Chris Wakely

ADOTAS — The Affordable Care Act rollout appeared to turn a corner in early January when the U.S. government announced that 2.1 million Americans had signed up for health insurance on Healthcare.gov. However, that number still fell short of the administration’s pre-rollout projection of 3.3 million enrollees by the end of ... more...

Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing

Written on
December 12th 2013
Author
AdotasWire

SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications. When combined with Marketo’s rich behavioral ... more...

Zimmerman Advertising Has What White Castle Craves

Written on
December 4th 2013
Author
AdotasWire

FORT LAUDERDALE, Fla., December 4, 2013  (ADOTAS) -– Zimmerman Advertising today announced they will oversee all of White Castle’s marketing and advertising efforts, including the addition of a full website redesign. Agency of Record since 2008, Zimmerman’s 360-degree approach – which includes more than advertising but real business solutions – ... more...

10 Tips for CMOs: Is Your Website Ready for the Holidays?

Written on
November 11th 2013
Author
Adotas

ADOTAS – Last year, Black Friday online sales increased 26%, and Shop.org, the digital division of the National Retail Federation, estimates online holiday sales will increase in the 13% to 15% range this year, with e-commerce reaching $61.8 billion. Boom. Is your website ready for prime time? Ektron, a leading CMS provider, has ... more...

Blogshare: The War Between Sales and Marketing

Written on
April 26th 2013
Author
Adotas

ADOTAS (via CMS Expo) – Numerous studies have shown that there is a very real gap between what firms produce as content for their marketing channels (e.g., website, social media, etc.) and what customer-facing employees communicate to customers in sales meetings, proposals, and even after a sale is made. This ... more...

Madison Avenue’s Odd Couple: Data and Creative Making Beautiful Ads Together

Written on
April 5th 2013
Author
David Jakubowski

ADOTAS – The Yin and the Yang, The Artist and The Scientist, Venus and Mars. Any one of those descriptors can be aptly applied to the marketing industry’s newest odd couple: the data scientist and the creative director. Long inhabiting different ecosystems, data and creative can now be found coupling ... more...