websidestory
WebSideStory: Top 4% Keywords Make Up 50% of all Searches
According to a study released today by the marketing analytics company WebSideStory, the about half of all search queries are comprised of only the top 4% of all unique search queries on a given web site. For ecommerce sites, the numbers are even lower, with the majority of searches containing [...] more...
WebSideStory Brings Marketing Suite Across Pond
WebSideStory, provider of on-demand digital marketing and real-time enterprise analytics solutions, announced yesterday the launch of its Active Marketing Suite in Europe. The suite, which integrates on-demand digital marketing applications, including Web analytics, site search, keyword bid management and Web content management, was launched in the U.S. last year. Guardian Newspapers [...] more...
WebSideStory Launches Search 4.0
Online digital marketing and research company WebSideStory has unveiled version 4.0 of their search platform today. The new Search 4.0 platform uses a system called Active Ranking that combines standard search listings with detailed web behavioral information. Their proprietary Active Ranking system tracks ecommerce, traffic, and content information like conversion rate, [...] more...
AOL Engine Tops Search Conversion Rates on Ecommerce Sites
AOL’s search engine generated the best conversion rate at business-to consumer e-commerce sites (6.17%) beating Google, MSN, and Yahoo!, according to a new study released by WebSideStory, Inc. According to the WebSideStory Index, a new statistical barometer that features techno-graphic and e-commerce trends pulled from millions of users who [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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