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WebSideStory: Top 4% Keywords Make Up 50% of all Searches

Written on
June 7th 2006
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According to a study released today by the marketing analytics company WebSideStory, the about half of all search queries are comprised of only the top 4% of all unique search queries on a given web site. For ecommerce sites, the numbers are even lower, with the majority of searches containing [...] more...

WebSideStory Brings Marketing Suite Across Pond

Written on
June 2nd 2006
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WebSideStory, provider of on-demand digital marketing and real-time enterprise analytics solutions, announced yesterday the launch of its Active Marketing Suite in Europe. The suite, which integrates on-demand digital marketing applications, including Web analytics, site search, keyword bid management and Web content management, was launched in the U.S. last year. Guardian Newspapers [...] more...

WebSideStory Launches Search 4.0

Written on
April 24th 2006
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Editor

Online digital marketing and research company WebSideStory has unveiled version 4.0 of their search platform today. The new Search 4.0 platform uses a system called Active Ranking that combines standard search listings with detailed web behavioral information. Their proprietary Active Ranking system tracks ecommerce, traffic, and content information like conversion rate, [...] more...

AOL Engine Tops Search Conversion Rates on Ecommerce Sites

Written on
February 17th 2006
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AOL’s search engine generated the best conversion rate at business-to consumer e-commerce sites (6.17%) beating Google, MSN, and Yahoo!, according to a new study released by WebSideStory, Inc. According to the WebSideStory Index, a new statistical barometer that features techno-graphic and e-commerce trends pulled from millions of users who [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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