webmetro



Google Page Previews: Search Pros Weigh In

Written on
October 8th 2010
Author
Gavin Dunaway

ADOTAS – A few days ago, TheNextWeb discovered that Google is publicly testing a tool that will allow searchers to take a peek at the pages in their search results. When toggled, a tiny magnifying glass next to the result will open a preview panel on the right side of ... more...

Defusing a SEO bomb after it goes off

Written on
August 31st 2009
Author
John McCarthy

ADOTAS — At 3 pm on a Friday,  I received a phone call from a public relations agency regarding a crisis management issue. Within a few days, the local press would release a negative story about the agency’s client. Apparently, a former employee was going to air some dirty laundry regarding ... more...

Goldilocks and the 3 eCommerce Clients

Written on
July 27th 2009
Author
John McCarthy

ADOTAS — Once upon a time there were 3 midsized clients that elected to develop their eCommerce websites on a shoestring budget. As Goldilocks tried to market these 3 clients websites using SEO and paid search, she quickly found out their decisions to be…well…frugal is the word that came back ... more...

Trust Me – I’m a Professional … SEO

Written on
June 25th 2009
Author
John McCarthy

ADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration, but ... more...

Advertising Darling

Written on
December 24th 2008
Author
Marc Wymar

ADOTAS — Happy holidays online marketers! Sure, the economy is in the tank and layoffs are on the rise. Your 401K is probably a shell of what it used to be. But things could be much worse! We could be in the outdoor or traditional display advertising space…eek! Everyone I talk ... more...

Bring Back Ka-Ching With SEM

Written on
February 14th 2008
Author
Sarah Novotny

ADOTAS – Finding hidden niches to exploit is the only way to weather the financial lashings of a recession. So how can online marketers get by and even thrive in a hostile environment? The president and CEO of internet marketing agency WebMetro, Carlos Ugalde, says he’s discovered the key: concentrating on ... more...