webinar



5 Video Conferencing Nightmares You Don’t Want To Happen To You

Written on
April 24th 2014
Author
Eric Vidal

ADOTAS – While it’s always ideal to meet face-to-face, sometimes it’s just not possible. This, along with cost-savings initiatives, is leading more organizations to turn to video conferencing when they need to spread information quickly and efficiently to an audience that’s located around the globe. Video conferencing eliminates costly travel expenses, ... more...

Rocket Fuel Publishes 11 Best Practices for Programmatic Advertising

Written on
April 23rd 2014
Author
Adotas

ADOTAS — Coming off one of the most successful IPOs in the past 10 years, ad tech company Rocket Fuel has just published its cheat sheet of dos and don’ts every marketer should know as they dive into the programmatic advertising world. Rocket Fuel’s new whitepaper, “11 Best Practices for Programmatic ... more...

Video Content Marketing and the Rise of OTT Distribution

Written on
April 3rd 2014
Author
Ben Chodor

ADOTAS – The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the masses. ... more...

ClickTale Launches New Web Optimization Feature

Written on
January 22nd 2014
Author
Press Release

TEL AVIV, January 22, 2014 (ADOTAS) – ClickTale, the leader in Digital Behavior Management™, today enhanced its product offering with powerful new Side-by-Side Heatmaps. By allowing users to simultaneously view two heatmaps that visually display every mouse move, click and scroll, ClickTale’s customers benefit from even greater insight into online visitor ... more...

Study: Programmatic Trading of Premium Inventory is Accelerating Swiftly

Written on
March 28th 2013
Author
Press Release

LOS ANGELES & NEW YORK, March 27, 2013 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and Digiday, the leading media company and community for digital media, marketing and advertising professionals, today announced the release of an important new white paper: Programmatic + Premium: ... more...

Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on
March 14th 2013
Author
Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are ... more...

Google Shopping Goes Mobile

Written on
March 13th 2013
Author
Mike Daly

Google has announced on its blog that its Product Listing Ads are now eligible to appear on smartphones worldwide. The announcement comes on the heels of Google’s recently launched enhanced campaigns, which were designed to help advertisers extend their reach across multiple screens. Google has scheduled a webinar for Thursday, ... more...

5 Tips to Generate B2B Leads with Social Content

Written on
January 23rd 2013
Author
Jennifer Agustin

For B2B marketers, creating social content is a highly effective way to drive traffic to your website – but it can be difficult to turn those visitors into qualified leads. As a result, marketing dollars are wasted on producing social content that drives page views, but few true leads. With the ... more...

Webinar: ‘The Rise of Connected Consumerism’

Written on
September 17th 2012
Author
Press Release

Brian Solis, Principal Analyst at Altimeter Group, and Caroline Waterson, Head of Digital Strategy, IBM Industry Solutions, will be the presenters of “The Rise of Connected Consumerism,” a one-hour webinar set for Monday, Sept. 24 at 10 a.m. PDT/1 p.m. EDT. Customer behavior is evolving fast, and companies that don’t adapt are going the ... more...

Reminder: LinkedIn Marketing Webinar on Thursday

Written on
August 29th 2012
Author
PR

“LinkedIn for Marketers: 7 Things Every Marketer Should Be Doing on LinkedIn, Paid & Free” will be the topic of a webinar scheduled for Thursday, Aug. 30, 2012 at 10 a.m. PST / 1 p.m. EST. You likely know that LinkedIn is the world’s largest professional social network with over 161 ... more...