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web_2.0



Convening at the Digital Town Hall

Written on
October 6th 2006
Author
Lawrence Ng

Politics and political campaigns have already been permanently altered by online communication. Candidates are viewed by the world online long before a traditional campaign is underway. Additionally, candidates have the tools to mobilize more quickly than ever to ramp up an offline campaign. Both MoveOn.org and the [...] more...

Verticals Vault Forth: Documenting the Rise of Vertical Advertising Networks

Written on
October 3rd 2006
Author
Larry Braitman

The online advertising climate is always changing and with the emergence of Web 2.0 and the diminishing availability of ad space, a next generation of online advertising model is emerging. The current ad network model was developed at a time when bandwidth was still very expensive and ad campaign management was [...] more...

Getting Contextual Outside the Text Box, Part II

Written on
October 2nd 2006
Author
Joseph Matheny

Starting where I left off in August: “While you wait, think about the fundamental ways our relationship to the unit of information known as a ‘book’ changes when that unit becomes a table in a database. Marketers, think about how much more you know about me when I search and copy a [...] more...

Putting Web 2.0 to Work

Written on
September 12th 2006
Author
Jesse Shannon

It’s true, Web 2.0 as a buzzword may now be wearing a little thin. Latched onto as the harbinger of another late 90’s bubble, the expectations on the little term have been set perhaps unrealistically high. In addition, the Web 2.0 idea has come to represent such a [...] more...

Et Tu(be)? Getting Contextual Outside the Text Box

Written on
August 18th 2006
Author
Joseph Matheny

It seems like everyone is jumping on the YouTube wannabe wagon nowadays. Well, everyone but me that is (*smirk*). Don’t get me wrong, I am all about community-created content. My only worry is over saturation and lack of a business plan leading to another pop that sullies the name [...] more...

Advertising Schmadvertising. I’m Talking About Content.

Written on
August 15th 2006
Author
Kenneth Musante

Even though it’s been around for nearly a decade, advertising on the Internet is still a new medium that’s changing and evolving. It’s not TV. It’s not print. It’s something different. Little by little, the conceptual border between advertising and content is breaking down. Traditional banner ads are becoming delivery systems [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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