web-traffic-measurement
Online Reach — Are Your Visitor Counts Half-Baked?!
comScore, one of the leading web-traffic measurement companies, dropped a bombshell of sorts on the web analytic community when they released a study last week concerning the effects of cookie deletion on web visitor counting. This may not sound like the sort of topic to stir up angry debate, but [...] more...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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