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Pepsi Tastes a New Generation Online

Written on: March 14th 2008
Author: Editor

ADOTAS — Pepsi ads are iconic and groundbreaking – at high marks in their careers pop stars Britney Spears, Michael Jackson and Ray Charles shilled for the soft drink company to other advertisers’ envy and consumers’ delight. Now, it looks like Pepsi is breaking new ground again by eschewing traditional [...] more...

Yahoo, Microsoft Meet for First Time Since Takeover Bid

Written on: March 14th 2008
Author: Editor

ADOTAS – With all of the cloak and dagger intrigue associated with secret war meetings and shady arms deals, Yahoo Inc. and Microsoft Corp. reportedly met early this week to discuss the software giant’s unsolicited bid. The meeting was the first since Microsoft’s January 31 offer and Yahoo’s February 11 rejection [...] more...

Spot Runner Deals Blow To MSN, Snags Top Exec

Written on: March 14th 2008
Author: Editor

ADOTAS — The top executive at Microsoft Corp.’s MSN media network has jumped ship for tech-driven advertising newbie Spot Runner – a coup for the startup and a blow to MSN. Joanne Bradford will spearhead Spot Runner’s new division – national marketing services, the unit focuses on national advertisers that aren’t [...] more...

Report: AOL To Slash Ad Sales Staff in Half

Written on: March 13th 2008
Author: Editor

ADOTAS – AOL’s online advertising sales force may be in for yet another dose of drama. A brief recap of recent activity: following the AOL-Time Warner merger in 2001, seven people have helmed the post as head of advertising sales. The latest victim, er president, of ad network group Platform-A, is [...] more...

Online Opportunities Abound in China

Written on: March 13th 2008
Author: Editor

ADOTAS — Eastward ho! As every overly optimistic salesperson “knows” — if everyone in China bought their toothbrush, washer n’ dryer or brand of cola – they’d be rich! And now a recent analysis of Web activity opens the floodgates for online advertisers to flock to China’s Web shores in [...] more...

Is AOL Next on the Block?

Written on: March 12th 2008
Author: Editor

ADOTAS — Time Warner’s chief executive, Jeff Bewkes, is pursuing merging AOL with another company, according to reports. The company has put all of its eggs in its advertising basket, spending more than $1 billion on acquisitions and playing a game of musical chairs with its ad chiefs. (Lynda Clarizio is [...] more...

Agency.com Snags Ogilvy Director

Written on: March 12th 2008
Author: Editor

ADOTAS — Agency.com, Omnicom Inc.’s digital arm, has announced the appointment of Jeremy Daly as director of planning. Daly will lead Agency.com’s New York office in developing new interactive strategies. Daly will report to Riccardo Zane, president of Agency.com. Most recently, Daly was a partner and marketing director at Ogilvy New [...] more...

No More Hurdles for Google-DoubleClick

Written on: March 11th 2008
Author: Editor

ADOTAS — European regulators today approved the Google-DoubleClick deal, as anticipated. The European Commission said Google’s acquisition does not pose a significant threat to competition in the online ad market. The regulators said Microsoft Corp., Yahoo Inc. and AOL present strong and “credible” competition, even in the face of a Google-DoubleClick [...] more...

VoodooVox Give Developers Web Voice, Ad Revenue Model

Written on: March 11th 2008
Author: Editor

ADOTAS — In-call ad company VoodooVox today announced the release of MyVox, a free service that allows developers to add voice and audio ads to their Web applications and widgets. Through the new API, any phone can now function as a mic, the company says. MyVox users will be able to [...] more...

Fake Ad Company Served as Front for Spitzer-Linked Call Girl Ring

Written on: March 11th 2008
Author: Editor

ADOTAS — In a public drama that involves more complicated plot twists, intrigue and moral ironies than a Hitchcock thriller, the Spitzer “situation” now involves (albeit very peripherally) … the online ad industry. As the country waits for Governor “Mr. Clean” Eliot Spitzer to resign over his connection to a pricey [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...