web-analytics



Acquisio Launches Call Tracking Program for Agencies, Resellers and Channel Partners

Written on
October 24th 2013
Author
Press Release

MONTREAL, October 24, 2013 (ADOTAS) – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the launch of the Acquisio Call Tracking Program, a technology  partnership program designed to help SEM agencies, resellers and Channel Partners track, ... more...

Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack

Written on
April 23rd 2013
Author
Press Release

SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.  Bizo Data Solutions integrates ... more...

With $200M Raise and New Analytics Platform, Pinterest Paves Way for Monetization

Written on
March 19th 2013
Author
Richard L. Tso

The race for Pinterest monetization is heating up. Just last month Pinterest secured approximately $200 million in funding, raising the San Francisco start-up’s valuation to $2.5 billion. Yes, billion. This latest round of funding was led by Valiant Capital Management, with previous investors Andreessen Horowitz, Bessemer Venture Partners and FirstMark ... more...

Job Survey: Advertising and Public Relations People are Happy, but PR is Very Stressful

Written on
January 28th 2013
Author
Mike Daly

Aquent and the American Marketing Association released the results of a survey of 2,600 marketers to help pinpoint the highest paying cities, most in-demand jobs, and most satisfying careers. The survey revealed that working in advertising was the #5 most satisfying job in marketing. Below is a peek at the top ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

Web Analytics and Ad Analytics: Can You Spot the Difference?

Written on
August 10th 2011
Author
Paul Pellman

ADOTAS – Imagine you run an online business, or a business that depends on the web in some way.  (Ok, that probably wasn’t a stretch.)  You would never even consider trying to run your business without web analytics. Web analytics tells you how many visitors came to your site, how they ... more...

The Curse of Too Much Data

Written on
May 18th 2011
Author
Andrew Edwards

ADOTAS – Few marketers know of the mountainous treasure trove of data available to them via the use of web analytics. Many are surprised when, having deployed an analytics tool, data comes at them in a gusher. It often seems too much, too fast, and is more often than not, ... more...

Bango, Adversitement Partnership Combines Web/Mobile Analytics

Written on
November 18th 2008
Author
Kathleen

ADOTAS – Bango, Adversitement and Omniture are teaming up to provide mobile and Web analytics in one tool. Bango and Adversitement have joined forces to give digital marketers access to PC and mobile Web metrics by combining Omniture’s SiteCatalyst and Bango Analytics. Digital marketers currently face the time-draining problem of ... more...

Compete Rolls Out New Measurement Service

Written on
July 7th 2008
Author
Kathleen

ADOTAS – Web analytics company Compete, a unit of TNS media, has unveiled a new online measurement tool that combines search analytics and audience measurement into one neat package the company’s dubbed Compete PRO. The DIY program was designed for search marketers, brand marketers and product marketers. “Compete PRO gives marketers a ... more...