SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel. Bizo Data Solutions integrates [...] more...
The race for Pinterest monetization is heating up. Just last month Pinterest secured approximately $200 million in funding, raising the San Francisco start-up’s valuation to $2.5 billion. Yes, billion. This latest round of funding was led by Valiant Capital Management, with previous investors Andreessen Horowitz, Bessemer Venture Partners and FirstMark [...] more...
Aquent and the American Marketing Association released the results of a survey of 2,600 marketers to help pinpoint the highest paying cities, most in-demand jobs, and most satisfying careers. The survey revealed that working in advertising was the #5 most satisfying job in marketing. Below is a peek at the top [...] more...
1 2 3 4 5 6 7 8 9 10 Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression. While new technologies and platforms will emerge, use of video will continue to [...] more...
ADOTAS – Imagine you run an online business, or a business that depends on the web in some way. (Ok, that probably wasn’t a stretch.) You would never even consider trying to run your business without web analytics. Web analytics tells you how many visitors came to your site, how they [...] more...
ADOTAS – Few marketers know of the mountainous treasure trove of data available to them via the use of web analytics. Many are surprised when, having deployed an analytics tool, data comes at them in a gusher. It often seems too much, too fast, and is more often than not, [...] more...
ADOTAS – Bango, Adversitement and Omniture are teaming up to provide mobile and Web analytics in one tool. Bango and Adversitement have joined forces to give digital marketers access to PC and mobile Web metrics by combining Omniture’s SiteCatalyst and Bango Analytics. Digital marketers currently face the time-draining problem of [...] more...
ADOTAS – Web analytics company Compete, a unit of TNS media, has unveiled a new online measurement tool that combines search analytics and audience measurement into one neat package the company’s dubbed Compete PRO. The DIY program was designed for search marketers, brand marketers and product marketers. “Compete PRO gives marketers a [...] more...
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s