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web-2.0



Men Are From Mars, Women Are From Web 2.0

Written on
February 19th 2008
Author
Yvonne DiVita

The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] more...

The Changing Performance Landscape - A Retrospective

Written on
December 3rd 2007
Author
DM Confidential

The press, the VC money, all of it has seemingly followed the rise of social media sites. Interestingly enough, though, the largest of the Internet advertising shows seems to have the least representation from the companies that have captured the buzz. In many ways, it seems counterintuitive that these companies [...] more...

Improve the Consumer Experience through Incentive Marketing

Written on
November 30th 2007
Author
Alex Rampell

Web 2.0 has ushered in a new era of increased activity and interactivity online that has opened the door to countless new Web sites and services – most of  which rely heavily on advertising for revenue.  With thousands of new businesses displaying ads online and competing for ad dollars, advertisers [...] more...

Crash 2.0: Cash and Burn

Written on
November 28th 2007
Author
Alternative Media

No sooner has web 2.0 started gaining momentum than digital doom-mongers are warning that the dotcom bubble could be about to burst, again. Concerns over ‘crash 2.0’ centre on the huge amount of investment pouring into the sector, creating an environment in which too many companies are chasing too little [...] more...


Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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