Web Ads on Cells to Change with Weather

Written on
March 26th 2007
Sarah Novotny

Weather Channel Interactive Inc. will announce a new mobile marketing technology it’s dubbing “weather-trigging” that will allow for enhanced target marketing based on person’s local weather searches. An official announcement will be made at the CTIA Wireless industry show this week in Orlando. Louis Gump, vice president for the Weather Channel’s mobile ... more...