Adotas » wall_street_journal http://www.adotas.com Where Interactive Advertising Begins Thu, 09 Feb 2012 23:55:23 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 WSJ.com http://www.adotas.com/2006/05/wsjcom/ http://www.adotas.com/2006/05/wsjcom/#comments Tue, 09 May 2006 15:03:22 +0000 Sarah Novotny http://www.adotas.com/2006/05/wsjcom/ What they do: WSJ.com is the online complement to Wall Street Journal’s award-winning print content. The paid subscription site–which is currently celebrating its 10th anniversary by offering a 10-day “Open House” for free, unlimited content–has become the most trusted news source on the Web for business executives, opinion leaders, and a wide variety of professionals with upscale lifestyles and interests.

Readers log in daily to find breaking headlines in current events, markets, technology, international events, and weekend and leisure. The site also features a customizable My Online Journal page as well as numerous research and tools for the modern business.

Why you should buy: With more than 7.2 million unique users every month, WSJ.com is guaranteed to get you both the reach and the target audience you seek. Its readers are affluent, well-educated, active members of the business community who touch base with the site on a frequent basis.

Demographic Profile:

-68% are senior executives or managers in their companies
-58% are involved in the acquisition of computers and networking systems in their companies
-99% are college educated, 61% have a postgraduate study/degree
-93% research products and/or services online
-39% own a luxury vehicle
-Average number of business trips taken in the past year: 12
-Average household income: $215,600
-Average household net worth: $1.6 million

Format:

WSJ.com accepts the following banner sizes:

728 x 10……………Portfolio section

300 x 250………….Box

300 x 600………….Rectangle

468 x 60…………….Banner

120 x 600………… Skyscraper

160 x 600…………..Skyscraper

WSJ.com also supports the following rich media formats, given that the advertisement relies strictly on user-initiation: DHTML, EyeWonder video, Flash, GIF, GIF89, HTML, IBM HotMedia, Java, JavaScript, JPEG, Point Roll, Shoshkele, Superstitial, Viewpoint, and VRML.

Contact: http://advertising.wsj.com/online/contacts/contact_us.html

Maricor Rich
Display Advertising Sales
212.597.5941
advertising@dowjones.com





]]> http://www.adotas.com/2006/05/wsjcom/feed/ 0 Dow Jones Diversifies Business http://www.adotas.com/2006/02/dow-jones-diversifies-business/ http://www.adotas.com/2006/02/dow-jones-diversifies-business/#comments Thu, 23 Feb 2006 16:00:34 +0000 Sarah Novotny http://www.adotas.com/2006/02/dow-jones-diversifies-business/ Dow Jones recently announced plans for a major reorganization of its publishing operations, which will expand the content and significance of the Wall Street Journal online edition. The move finds Dow Jones catering to readers and advertisers who have become more invested in online media, following a year of significant revenue decline in the traditional newspaper industry.

Dow Jones will now be structured into three media units: consumer media, enterprise media, and community media. L. Gordon Crovitz, who was previously in charge of Dow Jones’ electronic publishing operation, will become executive president of Dow Jones and president of the Consumer Media Group. He will head the development of the newly integrated print and online editions of the flagship Wall Street Journal, as well as Barron’s, Marketwatch, and SmartMoney Magazine. The Enterprise Group, headed by Clare Hart, includes Dow Jones Newswires, Dow Jones Licensing Services, Dow Jones Indexes, Dow Jones Financial Information Services, Dow Jones Reprints and Permissions; and Factiva, a joint venture with Reuters. The Community Media Group, led by John Wilcox, includes the Dow Jones’s portfolio of 15 daily and 19 weekly Ottaway community newspaper properties in nine states.

The company expects the shift to result in $20 million savings a year, mostly the product of 20 major layoffs.





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