wall-street-journal
Larry Flynt on the Internet: Be Afraid, Be Very Afraid
ADOTAS – I’ve been told I’ve fallen on the wrong side of the latest Facebook privacy foul-up, but the company over here ain’t too shabby. For starters, TechCrunch’s Michael Arrington, “Facebook Effect” author David Kirkpartrick and SafetyConnect.org Codirector and Daily News columnist Larry Magid all think The Wall Street Journal’s [...] more...
Congress Joins Hysteria Over Facebook Privacy Snafu
ADOTAS – Is it opposite day? Opposite week? It feels really odd to be defending Facebook when it comes to privacy issues — I’m usually first in line to tsk-tsk Facebook’s latest manipulation of its privacy policy, but that’s because the company is notorious for being flippant toward users and [...] more...
Deep packet inspection’s quiet success
ADOTAS — NebudAd is a prime example of a deep packet inspection company gone bad. It used technology that allowed it to capture consumers’ online behavior, without prior approval, by looking at the traffic that passes through their ISP and that caused a public and federal backlash. But that hasn’t stopped [...] more...
Wall Street Journal asks iPhone users, Want to pay for that app?
ADOTAS — A quick news glance around the webosphere. Newspaper publisher Gannett will cut between 1,000 and 2,000 jobs out of its 41,500-person work force in response to continuing revenue declines. (WSJ) Penny Baldwin, a former top exec at Young & Rubicam, has become Yahoo’s SVP of global integrated marketing and brand [...] more...
Online buying not just a card game
ADOTAS — Whether the credit card crunch might change buyer habits is still unclear. Credit cards purchases are expected to grow, reaching $107 billion by 2013, up from $81 billion in 2008, acording to a Javelin Strategy and Research study. But online purchases made with credit cards will fall to 40% [...] more...
Yahoo, Rumors and Stupidity
ADOTAS — So the WSJ ran a story about former AOL chief Jonathan Miller talking to investors about buying all or part of Yahoo that prompted all sorts of blogging kvetching. Michael Arrington, who I avidly read, turns into a wingnut and wonders if the SEC should investigate any possible stock manipulation. Even [...] more...
Journal Will Continue To Charge
Rupert Murdoch announced this week that The Wall Street Journal will continue to charge a fee for full access to their website, contrary to reports that the site would be completely ad-supported, reports the AP. Murdoch was quoted in the Journal to say “The really special things will still be a [...] more...
Nielsen Create “Digital Media Manager”
Nielsen is releasing a new service that will guarantee that online videos are distributed in ways that are approved by the owners of the original content. The Wall Street Journal reports that the service may be announced as early as Wednesday. Nielsen is looking to offer this to media companies including [...] more...
WSJ Shakes Up Ad Division
Starting today, the Wall Street Journal’s reorganization of its ad sales team will be in effect. Regional sales managers are now responsible for working on print and digital properties of the brand. Five staff positions are being eliminated, as the integrated sales group is being dissolved. Other staff members will be [...] more...
Dow Jones Takes A Hit
The Dow Jones & Co. is changing hands in a closing that will probably take months to clear yet, but in that time will the value of The Wall Street Journal drop to bargain bin prices? July was not a good month for the publication, dropping 20.9% and 7.2% in ad [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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