wall-street-journal



Inside Comcast’s Programmatic Partnership with Rubicon Project

Written on
June 4th 2014
Author
Richard L. Tso

ADOTAS – Comcast’s partnership with Rubicon Project, announced earlier this week,  gives marketers the ability to buy display ads programmatically across its web properties like Xfinity and xfinityTV.com. To anyone immersed in the ad industry, this news doesn’t come as much of a surprise, since everything is moving towards the ... more...

Has YouTube Dropped $1B to Buy Twitch?

Written on
May 19th 2014
Author
Mike Daly

ADOTAS — Various news outlets are reporting that YouTube may or may not have agreed to acquire videogame-streaming company Twitch for $1 billion, give or take a few sheckles. Variety apparently broke the story yesterday afternoon, reporting that the deal is done and an announcement is imminent. However, The Wall Street Journal ... more...

Today’s Burning Question: AdTech’s Perspective on Net Neutrality Ruling

Written on
May 16th 2014
Author
Mike Daly

ADOTAS — Today we solicited responses from AdTech industry leaders in reaction to this morning’s FCC ruling on net neutrality. According to The Wall Street Journal, the FCC today advanced new Internet rules that would ban broadband providers from blocking or slowing down websites, but allow them to strike deals ... more...

Inside the Rise of Pirated Video Content

Written on
May 14th 2014
Author
Richard L. Tso

ADOTAS – Pirated video content is the topic of heated discussion within a publishing industry that relies heavily on ad dollars to stay afloat. While many people log in daily to news websites to read and share articles and watch video, few realize the delicate balance of editorial content on ... more...

Google, AOL Go All In on Attribution

Written on
May 12th 2014
Author
Richard L. Tso

ADOTAS – In what appears to be an attribution arms race, media giant AOL announced its acquisition last week of Convertro for nearly $100 million, just on the heels of Google’s announced plans to scoop up Adometry. While the financial terms of the latter deal were not disclosed, Adometry raised just ... more...

R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014

Written on
May 9th 2014
Author
Erika Trautman

ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 ... more...

Tremor CEO Responds with Open Letter to WSJ Article on Pirated Video

Written on
May 8th 2014
Author
Mike Daly

ADOTAS – Defending his company after it was singled out in a Wall Street Journal CMO Today article, Tremor Video CEO Bill Day issued an open letter to clients last night, reassuring them that about its “unwavering commitment” to prevent their ad dollars from flowing to pirated video. The article by CMO Today’s Jack ... more...

IAB’s Digital NewFronts 2014 Kicks off Today in Manhattan

Written on
April 28th 2014
Author
Richard L. Tso

ADOTAS – Ad dollars are flowing downstream from television to online digital video and brands are clearly embracing the trend. Forrester reported that video ad spend surpassed $3.6 billion in the U.S. alone last year, with 68% of online adults across the country having watched some form of online video ... more...

Are We Humans Finally Ready to Do Battle with the Bots?

Written on
January 6th 2014
Author
Richard L. Tso

ADOTAS – We recently published an investigative report on the rise of online ad fraud, and how the botnet ZeroAccess hijacked computers around the globe to push fake traffic through specific publisher sites, inflating metrics so that advertisers would pay a premium to purchase impressions on the sites. The Wall ... more...

SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet

Written on
December 11th 2013
Author
Richard L. Tso

ADOTAS – The hallowed halls of online advertising are no longer safe. The topic of ad fraud has recently forced its way into the spotlight, even though its nefarious practice has been around for decades. Click fraud, pixel-jacking and the rise of botnet traffic, coupled with the industry’s lack of ... more...