wall-street-journal



Are We Humans Finally Ready to Do Battle with the Bots?

Written on
January 6th 2014
Author
Richard L. Tso

ADOTAS – We recently published an investigative report on the rise of online ad fraud, and how the botnet ZeroAccess hijacked computers around the globe to push fake traffic through specific publisher sites, inflating metrics so that advertisers would pay a premium to purchase impressions on the sites. The Wall ... more...

SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet

Written on
December 11th 2013
Author
Richard L. Tso

ADOTAS – The hallowed halls of online advertising are no longer safe. The topic of ad fraud has recently forced its way into the spotlight, even though its nefarious practice has been around for decades. Click fraud, pixel-jacking and the rise of botnet traffic, coupled with the industry’s lack of ... more...

Infographic: Who’s Winning Social – New or Old Media?

Written on
October 8th 2013
Author
Adotas

ADOTAS — Which media source do we talk about most online? To find out,  Digimind Social, the new social listening tool that blends data from both social platforms and Google search behavior, examined the volume of discussion online around old (@Nytimes, @WSJ, @Usatoday) and new media (@Buzzfeed, @Mashable, @HuffPost) sources. The result : While ... more...

Adblock Plus Asks Twitter to Consider Joining the Acceptable Ads Community

Written on
October 4th 2013
Author
Mike Daly

ADOTAS – Adblock Plus posted an “An Open Letter to Twitter” on its blog this morning, inviting the company to consider joining the Acceptable Ads program rather than just follow what many pundits are recommending prior to its IPO. According an Adblock Plus spokesperson, Adblock Plus is asking Twitter to do ... more...

Larissa’s Picks to Click: WSJ Video, Illegal Advertising, SEM

Written on
April 30th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. My favorite month (and birthday month) starts tomorrow!  Don’t forget to say “rabbit”! AdExchanger interviews The Wall Street Journal’s Nina Lawrence about ... more...

The State of Online Video Advertising: Growing, Pricey, Fragmented

Written on
April 23rd 2013
Author
Peter Koeppel

ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years ... more...

AFAIK: TapSense, SponsorPay, PaeDae, Univision, Yieldex, BlueKai, blurbIQ

Written on
March 27th 2013
Author
Mike Daly

ADOTAS – Here’s what the Email Man left at my virtual doorstep this week: TapSense has launched  M3 Cloud for Agencies, designed to provide an all-encompassing platform allowing advertising agencies the flexibility to execute multiple campaigns for numerous clients with ease and at scale. Features and benefits include: the ability to ... more...

Online Video is Not Yet Delivering on its Promi$e

Written on
March 20th 2013
Author
Richard L. Tso

ADOTAS – Traditional journalism has been on the decline for decades, and the emergence of online video content has been successful in attracting eyeballs for technology blogs like Mashable and TechCrunch. Even mainstay outlets like The New York Times and The Wall Street Journal have started video news reporting initiatives. ... more...

The Big Data Fallacy: Is Your Targeting Data Transsexual?

Written on
February 6th 2013
Author
Richard L. Tso

Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect ... more...

Call To Action: What’s Your Take on Google’s Stock Plunge?

Written on
October 19th 2012
Author
Mike Daly

The botched release of Google’s Q3 earnings report and its subsequent effect on the company’s stock is predictably drawing reaction from several quarters. NPR blogger Mark Memmott said the stock “fell like an Austrian skydiver,” with share prices plummeting to around $687 each — down about 9 percent — before trading ... more...