walgreens



Frito-Lay, American Airlines and Deep Focus Turn to Unmetric for Social Analytics

Written on
February 18th 2014
Author
AdotasWire

NEW YORK, February 18, 2014 (ADOTAS) – Unmetric, the company that helps global brands understand how they stack up against their competition on social media, nearly tripled its client base in the last year, and Q4 was a record quarter in terms of revenue growth and new client wins – a clear signal ... more...

Report: Fortune 100 Brands Do Not Follow Best Practices on Mobile

Written on
October 10th 2013
Author
AdotasWire

LOS ANGELES, October 10, 2013 (ADOTAS) – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its Mobile Experience Scorecard: Fortune 100 Companies, which looks at how some of the largest, most well-recognized companies are adapting to the new mobile landscape via Google’s best practices. ... more...

Larissa’s Picks to Click: Super Bowl Social Winners; Barbasol; The Onion and Brand Marketing

Written on
February 4th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Still nursing that post-Super Bowl hangover?  Only 363 days until the 2014 game at MetLife Stadium. Discover which brands made game-day decisions ... more...

AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company

Written on
February 1st 2013
Author
Mike Daly

Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with  a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby,  is ... more...

Digitas Appoints Dee Mustafa-Bowne as VP/Group Creative Director

Written on
January 3rd 2013
Author
AdotasWire

ATLANTA (January 3, 2013) — Digitas, a digitally led integrated brand agency, announced today the appointment of Dee Mustafa-Bowne (pictured) as VP/Group Creative Director in Atlanta. Mustafa-Bowne will lead the office’s creative teams on Equifax and Delta, as well as the creative for new business opportunities in Atlanta. She will ... more...

Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black ... more...

Kenshoo Launches the Kenshoo Local Certification Program

Written on
December 5th 2012
Author
AdotasWire

LOS ANGELES (December 5, 2012) – Kenshoo, a global leader in premium digital marketing technology, launched today at ILM West the Kenshoo Local certification program, an advanced search engine marketing training and certification initiative that develops and validates local marketing expertise and allows practitioners to reach the Kenshoo Local [Pro] status. “Performance ... more...

Top U.S. Retail Search Marketers Increase Thanksgiving Day Sales 65% Year-Over-Year, Spend 51% More on Cyber Monday

Written on
November 29th 2012
Author
AdotasWire

SAN FRANCISCO (November 28, 2012) – Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled performance data for U.S. retail search engine marketing programs during the holiday season to date. Online sales revenue driven by search marketing for the period beginning November 1 and ending November 26 ... more...

Study: If You’re Checking In, It Must Be Saturday Afternoon at Walmart

Written on
September 21st 2012
Author
AdotasWire

NEW YORK (September 20, 2012) – LocalResponse today announced the first comprehensive report on public consumer check-ins at the top 10 U.S. retailers. The data was compiled during the summer of 2012, across major social networks including Twitter, Foursquare, Yelp and Instagram. LocalResponse’s Consumer Check-in Report demonstrates trends among shoppers ... more...

Study Shows How Demographics Impact Digital Coupon Conversion Rates

Written on
August 28th 2012
Author
PR

RevTrax®, the leading omnichannel promotions platform that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel, today announced the results of a four-month study of digital coupon activations across its roster of hundreds of brand and retail customers.  By assigning real-world metrics to ... more...