walgreens
Larissa’s Picks to Click: Super Bowl Social Winners; Barbasol; The Onion and Brand Marketing
EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Still nursing that post-Super Bowl hangover? Only 363 days until the 2014 game at MetLife Stadium. Discover which brands made game-day decisions [...] more...
AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company
Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby, is [...] more...
Digitas Appoints Dee Mustafa-Bowne as VP/Group Creative Director
ATLANTA (January 3, 2013) — Digitas, a digitally led integrated brand agency, announced today the appointment of Dee Mustafa-Bowne (pictured) as VP/Group Creative Director in Atlanta. Mustafa-Bowne will lead the office’s creative teams on Equifax and Delta, as well as the creative for new business opportunities in Atlanta. She will [...] more...
Mobile Drives Retail Purchases This Holiday Season
Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black [...] more...
Kenshoo Launches the Kenshoo Local Certification Program
LOS ANGELES (December 5, 2012) – Kenshoo, a global leader in premium digital marketing technology, launched today at ILM West the Kenshoo Local certification program, an advanced search engine marketing training and certification initiative that develops and validates local marketing expertise and allows practitioners to reach the Kenshoo Local [Pro] status. “Performance [...] more...
Top U.S. Retail Search Marketers Increase Thanksgiving Day Sales 65% Year-Over-Year, Spend 51% More on Cyber Monday
SAN FRANCISCO (November 28, 2012) – Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled performance data for U.S. retail search engine marketing programs during the holiday season to date. Online sales revenue driven by search marketing for the period beginning November 1 and ending November 26 [...] more...
Study: If You’re Checking In, It Must Be Saturday Afternoon at Walmart
NEW YORK (September 20, 2012) – LocalResponse today announced the first comprehensive report on public consumer check-ins at the top 10 U.S. retailers. The data was compiled during the summer of 2012, across major social networks including Twitter, Foursquare, Yelp and Instagram. LocalResponse’s Consumer Check-in Report demonstrates trends among shoppers [...] more...
Study Shows How Demographics Impact Digital Coupon Conversion Rates
RevTrax®, the leading omnichannel promotions platform that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel, today announced the results of a four-month study of digital coupon activations across its roster of hundreds of brand and retail customers. By assigning real-world metrics to [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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