w3c



Don’t Make the Same Mistake as Facebook: Why Brands Cannot Rely on HTML5

Written on
October 22nd 2012
Author
Michael Pardon

As smartphone and tablet consumers are increasingly accessing information, games and videos via browsers, mobile sites and apps, there has been a solid trend toward using HTML5 as a standard for both mobile and desktop platforms. Often considered as way to target all consumers in a fragmented mobile market, as ... more...

Letter: Digital Advertisin​g Alliance Strikes Back Against DNT

Written on
October 3rd 2012
Author
Press Release

October 2, 2012 Jeff Jaffe, Chief Executive Officer Tim Berners-Lee, Director W3CIMIT 32 Vassar Street Room 32-G515 Cambridge, MA 02139 USA Dear Messrs. Jaffe and Berners-Lee: The Digital Advertising Alliance (“DAA”) is writing to express strong opposition to the current posturing of the W3C’s effort to establish a “do-not-track” standard. On September 21, 2012, the Tracking Protection Working ... more...

Members of Congress Question Whether FTC is Attempting a DNT End-Around

Written on
September 26th 2012
Author
Mike Daly

The specter of new federal “Do Not Track” (DNT) legislation and its potential ramifications loom ominously over the digital ad industry. But while Congress is not expected to vote on DNT legislation until at least next year, the Federal Trade Commission (FTC) apparently has already begun to take matters into its ... more...

At IAB Marketplace, Strong Words About Do Not Track

Written on
June 22nd 2012
Author
Brian LaRue

ADOTAS – Although more or less protected from the nearly 100-degree (F) heat baking Manhattan outside the very air-conditioned Crowne Plaza Hotel, yesterday’s IAB (Interactive Advertising Bureau) Marketplace — Advertising Technology conference heated up in a figurative sense for a bit as IAB senior vice president and general counsel Mike Zaneis ... more...

Privacy By Default: Fallout from Microsoft’s DNT Move

Written on
June 4th 2012
Author
Gavin Dunaway

ADMONSTERS – The shockwaves reverberated around the digital advertising industry fast and hard: Included in Microsoft’s just-released Windows 8 upgrade is Internet Explorer 10, which not only features Do Not Track functionality but is also the first browser with “on” as the default setting. Oh yes, even Google agreed a few months ago ... more...

The Future of HTML5 — and Why Marketers Should Care

Written on
May 1st 2012
Author
Carnet Williams

ADOTAS – If you don’t know much about HTML5 yet, you’re not alone. Still a relatively new language (it was only introduced just over a year ago), HTML5 is still very much a work in progress. It could be 10 years or more before it receives its World Wide Web Consortium (W3C) ... more...

W3C Dubs Microsoft’s Tracking Protection an Internet Standard

Written on
February 24th 2011
Author
Gavin Dunaway

ADOTAS – Well, if the World Wide Web Consortium (W3C) likes it, it must be good — I mean those guys are the international standards organization of the web and they’re responsible for HTML5. Also, founder and head Sir Tim Berners-Lee thinks Facebook will kill us all… Or something like ... more...