volkswagen
AFAIK: Yahoo!’s Young Media Stars, ShareThis, Woven Digital, CraveOnline, Organic
ADOTAS — We’ve checked the morning mail to help keep you informed and prepared for the day that lies ahead. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! The deadline to apply to Yahoo!’s Young Media Star program, which recognizes rising talent in the advertising world, has been extended [...] more...
Visual Content is King: Social Video Takes Center Stage
ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social networking sites. That compares to 55% for non-video content like status updates and confirms the [...] more...
Entertainment Unicasting: The Meeting Ground for Gen X and Gen Y Advertising
Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college. This [...] more...
Super Bowl Ads on Social Media: The Winners and Losers
This year’s Super Bowl ads with the most online mentions across the social web were Go Daddy, Doritos and Volkswagen, according to social media intelligence company, NetBase. But the commercial with the most positive chatter was Best Buy (followed by Taco Bell), while the most negative was for Go Daddy (only 15% [...] more...
Friend2Friend Launches Upgraded Platform that Captures Mobile Brand Engagement on Facebook
PALO ALTO, CALIF. (December 12, 2012) -- Friend2Friend, a social media marketing technology company that delivers innovative social engagement solutions for more than 150 leading global brands, today launched a significant upgrade to its Friend2Friend Social Engagement Platform™. This cloud-based social marketing suite addresses a growing problem for marketers: the [...] more...
Study: Luxury Brands Plan to Spend More on Digital
Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, announced the results yesterday of a new study that reveals what luxury brand marketers consider to be the most important factors when investing in online advertising. Developed in partnership with veteran research [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
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- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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