volkswagen



Sizmek Presents Ads of the Week: November 3rd – November 7th

Written on
November 7th 2014
Author
Sizmek

First impressions are sometimes the only impression.  Our ads this week don’t waste any time engaging users to unlock more details, information and experiences.  From treasure hunting on the History Channel to powering eco-friendly automobiles and offering beauty tips, these ads all grab your attention and offer up clever ways ... more...

Super Bowl Ad Recap: Hits & Misses

Written on
February 3rd 2014
Author
Richard L. Tso

ADOTAS – Yes, the Seahawks just played the best game in the history of the franchise and won the Super Bowl last night. While this year’s Big Game was far from being the intense nail-biter the nation was anticipating, the advertising this year took center-stage and didn’t disappoint. Audi, GoDaddy, Doritos, ... more...

Will Your $4-Million Super Bowl Ad Soar or Flop? Find Out Before You Air It

Written on
January 30th 2014
Author
Ryan Pamplin

ADOTAS – This year, a 30-second spot during Super Bowl XLVIII will cost about $4 million. Even for mega-brands, deciding to spend millions of dollars for one ad is not an easy decision – especially since the stakes are so high. A well-received Super Bowl ad will deliver lasting brand lift ... more...

Study: VW is Most Popular Social Video Brand in Super Bowl History

Written on
January 23rd 2014
Author
Press Release

NEW YORK, January 23, 2014 (ADOTAS) — Volkswagen is the most shared Super Bowl brand of all time, according to data released by marketing tech platform Unruly today. The auto manufacturer’s ads have attracted more online shares across the social web* than any other Super Bowl sponsor. Driven by the huge ... more...

AFAIK: Yahoo!’s Young Media Stars, ShareThis, Woven Digital, CraveOnline, Organic

Written on
May 2nd 2013
Author
Mike Daly

ADOTAS — We’ve checked the morning mail to help keep you informed and prepared for the day that lies ahead. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! The deadline to apply to Yahoo!’s Young Media Star program, which recognizes rising talent in the advertising world, has been extended ... more...

Visual Content is King: Social Video Takes Center Stage

Written on
April 24th 2013
Author
Richard L. Tso

ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social networking sites. That compares to 55% for non-video content like status updates and confirms the ... more...

Entertainment Unicasting: The Meeting Ground for Gen X and Gen Y Advertising

Written on
February 11th 2013
Author
Marlee Rosen

Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college.  This ... more...

Super Bowl Ads on Social Media: The Winners and Losers

Written on
February 4th 2013
Author
Adotas

This year’s Super Bowl ads with the most online mentions across the social web were Go Daddy, Doritos and Volkswagen, according to social media intelligence company, NetBase. But the commercial with the most positive chatter was Best Buy (followed by Taco Bell), while the most negative was for Go Daddy (only 15% ... more...

Friend2Friend Launches Upgraded Platform that Captures Mobile Brand Engagement on Facebook

Written on
December 12th 2012
Author
Press Release

PALO ALTO, CALIF. (December 12, 2012) -- Friend2Friend, a social media marketing technology company that delivers innovative social engagement solutions for more than 150 leading global brands, today launched a significant upgrade to its Friend2Friend Social Engagement Platform™. This cloud-based social marketing suite addresses a growing problem for marketers: the ... more...

Study: Luxury Brands Plan to Spend More on Digital

Written on
August 24th 2012
Author
PR

Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, announced the results yesterday of a new study that reveals what luxury brand marketers consider to be the most important factors when investing in online advertising. Developed in partnership with veteran research ... more...