voip
With Skype, Facebook Could Rule Messaging
ADOTAS – I still haven’t been invited to try out the decked-out Facebook Messages that CEO Mark Zuckerberg and crew announced back in November. I’d like to think it’s for personal reasons — “Gavin Dunaway?” I imagine Zuck screaming, “I’ll burn my hoodie before I give that forked-tongue bastard any [...] more...
Everything You Wanted to Know About Call Tracking (But Were Afraid to Ask)
ADOTAS – With so much in the mediascape about what marketing tools are now at your disposal, I thought it’d be fun to take a minute to pick one and wax tactical about how best to use it. Specifically, I deal in the world of call tracking, which means daily conversations [...] more...
VariTalk, VoIP Inc. Create Personalized 30 Rock Campaign
Fans of NBC’s 30 Rock, which debuted in October, can now send personalized holiday messages from actor Alec Baldwin. Through the voice of the popular Golden Globe nominee, fans of the show will be able to send personalized email messages and phone messages by going to the 30 Rock [...] more...
Click-to-Call Mythbusting: Why the Marketing Strategy is More than Just a Flavor of the Week
In the past year, click-to-call has been cast in the limelight, and for good reason: enterprises, search engines, online publishers and interactive agencies have all found new and exciting applications for the technology, and are leveraging it in innovative ways to proactively connect buyers and sellers. But with any new [...] more...
Report: Click-to-Call Risky?
According to “Click-to-Talk and the Future of e-Commerce”, a new report released by telecom market research firm Pike & Fischer says that click-to-call systems, which let online shoppers immediately talk to an online sales representative via VoIP, may not be safe or readily accepted by customers. Pike & Fischer maintains that [...] more...
Yahoo, Microsoft Connect IM Systems
A Times Online report has announced that Yahoo and Microsoft are forming an alliance that will allow users to send instant messages across their respective IM systems. Eventually, the communications platform will also allow users to make voice calls using VoIP technology. The joint platform was launched in beta today [...] more...
Skype Expands with Wireless Handset
Skype announced plans tolaunch a mobile handset that will offer users the ability to make free calls from the handset to a PC via Wi-Fi some time this summer. The service will also allow users to make low cost calls from their handsets to other phones. NetGear will make the handset, [...] more...
eBay Rings in Skype Technology
eBay CEO Meg Whitman announced last week at the company’s Analyst Day that the popular auction site will begin to incorporate Skype’s internet voice technology. Skype’s services will both facilitate easier communication between buyers and sellers on the site and generate new revenue streams with a pay-per-call advertising system. This move [...] more...
AOL Close to Unveiling AIM Phoneline
According to a USA Today report, AOL is close to unveiling a voice-over-Internet service, based on its AIM instant messenger, which would give any AIM user a local phone number for free. Coined “AIM Phoneline”, the free number would only allow for incoming calls from any phone. If and when the [...] more...
Lycos’ Ad-Supported VoIP to Compete with Skype, Yahoo
Yesterday, Lycos announced the launch of its ad-supported Lycos Phone, a VoIP softphone application that combines a multi-featured entertainment package with several new voice-calling capabilities. An alternative to popular VoIP services from Skype and Yahoo, Lycos Phone will be powered by Globe7, whose global network already possesses the ability to [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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