Adotas » vizi_media

Vizi Media Clients Access Mobile Audience with inFreeda Agreement

Sarah Novotny — Mon, 07 Aug 2006 15:22:26 +0000

inFreeda, which provides ad-supported directory assistance services on 1-800-411-METRO, has signed a sales representation agreement with Vizi Media, an interactive ad sales representation firm.

Advertisements on inFreeda’s directory assistance play highly targeted audio ads over consumers’ information request and give them the option of directly connecting with the advertiser or receiving an SMS mobile phone coupon. Vizi Media, formerly Icon Advertising Solutions, develops custom media proposals tailored for individual clients. Through the agreement, Vizi Media’s clients will have access to a mobile audience on a pay-for-performance pricing schema.

Andrew Moskowitz, president of Vizi Media, said that “We are extremely excited to add inFreeda to the fertile palate of media properties that we represent.” He continued, “inFreeda’s 1-800-411-METRO is a great example of performance-based mobile media that delivers an actively engaged audience to advertisers.”

Robert Wilson, VP of Media Sales for inFreeda, expressed similar excitement regarding the agreement. “We’re thrilled to bring inFreeda’s purchase-ready mobile audience to Vizi Media’s mix of premium publishers and look forward to creating unique effective campaigns for their clients,” he said.

ICON is Now Vizi Media

Sarah Novotny — Wed, 14 Jun 2006 15:10:05 +0000

Advertising and media representation company ICON Advertising Solutions is now known as Vizi Media. The new brand reflects the company’s partial restructuring, a new global vision, and an effort to expand into other forms of interactive marketing media like mobile and video.

“We have gone through enormous changes in the last year from representing a few core sites such as Marvel, to out-pacing our competitors by adding over fifteen premium branded publishers in key categories,” said CEO Pesach Lattin in a statement, “Our unique way of doing business, where we work hand-in-hand with the agencies to create media proposals that work for their clients, instead of just “selling them” have allowed us to become agencies’ best friends”

In addition to the new name and new focus, Vizi Media has also signed several new clients, including Ruckus.com, Tagged.com, and Care2.com. “Interactive Advertising is no longer just about Websites and Banners,” added president Andrew Moskowitz, “but has become about different channels, verticals and platforms. We are the only media representation firm that allows agencies to buy across all these possibilities.”

Vizi|Media Sells Sponsorships for Care2

Sarah Novotny — Mon, 12 Jun 2006 18:40:56 +0000

Media representation company Vizi|Media, formerly known as ICON Advertising Solutions, has signed an exclusive advertising representation agreement this past Thursday with Care2.com, an online community website dedicated to bringing environmentally and socially responsible non-profits, businesses, and individuals together. Vizi|Media will sell sponsorships on Care2′s website, which reaches an audience that’s 80% female with a household income over $75k, one of the most difficult demographics to reach online. Care2 has more than 5 million members, and it’s currently the third most-popular destination on the internet for the female demographic after Yahoo! Health and iVillage.

“The opportunity to exclusively sign Care2 onto our already robust roster of premium branded publishers is absolutely phenomenal. It helps reach a very very key strategic audience and grows our female vertical ten fold,” says Vizi|Media president Andrew Moskowitz.

Current sponsors of Care2 include Ford, Google, MBNA, and other major brands. Vizi|Media hopes that the addition of Care2 to its roster will not only add a major Web site that gets anywhere between 60 and 80 million impressions per month, but also opens up relationships with more major brand advertisers.