vivaki



PlaceIQ Closes $15 Million Series C Funding Round Led by Harmony Partners and Iris Capital

Written on
February 10th 2014
Author
AdotasWire

NEW YORK , February 10, 2014 (ADOTAS) – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that it has raised $15 million in a Series C financing round led by new investor Harmony Partners.  Additional new investor Iris Capital and existing investors from the ... more...

TubeMogul Launches Comprehensive Video Ad Viewability Reporting, Issues White Paper

Written on
January 23rd 2014
Author
AdotasWire

EMERYVILLE, Calif., January 23, 2014 (ADOTAS) – TubeMogul announced the global rollout of viewability reporting integrated within the TubeMogul dashboard today, empowering marketers with data on where their video ads are seen and the tools needed to reduce the number of ads that are never seen by a viewer. TubeMogul ... more...

Social Intelligence Company 4C Announces $5M Series B Funding

Written on
January 21st 2014
Author
AdotasWire

NEW YORK,  January 21, 2014 (ADOTAS) – 4C, a big data analytics and social intelligence company offering advertising and measurement platforms, announces today a $5 million Series B funding round from Jump Capital. 4C’s platforms apply algorithms based on decades of research by Dr. Alok Choudhary, professor at Northwestern ... more...

Second-Screen Study Uncovers A New Kind Of TV Viewer: The ‘Power Breaker’

Written on
September 26th 2013
Author
AdotasWire

CHICAGO, September 25, 2013 (ADOTAS) — In a new study, VivaKi’s The Pool demonstrates the need for advertisers to begin engaging TV audiences on two screens – the TV and the second screen at their fingertips. With the flurry of recent reports regarding TV viewers’ multi-tasking behaviors and the penetration ... more...

AFAIK: Skyword, MEDIA iQ, Organic, Widen, VigLink

Written on
May 28th 2013
Author
Mike Daly

ADOTAS – The Virtual Mail Carrier knows no holiday. Here’s what we pried from our overstuffed Inbox today: Skyword has announced the appointment of seasoned digital agency executive Robert Murray (pictured), formerly of iProspect, as its new President. Skyword aims to leverage Murray’s proven track record scaling high-growth startups into global ... more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

Digitas Appoints Dee Mustafa-Bowne as VP/Group Creative Director

Written on
January 3rd 2013
Author
AdotasWire

ATLANTA (January 3, 2013) — Digitas, a digitally led integrated brand agency, announced today the appointment of Dee Mustafa-Bowne (pictured) as VP/Group Creative Director in Atlanta. Mustafa-Bowne will lead the office’s creative teams on Equifax and Delta, as well as the creative for new business opportunities in Atlanta. She will ... more...

Medialets Appoints Stephen Dove to SVP of Product

Written on
December 13th 2012
Author
AdotasWire

NEW YORK (December 10, 2012) – Medialets, the essential technology and creative advertising platform for mobile, tablets and connected devices, announced today the appointment of Stephen Dove (pictured) as Senior Vice President of Product. Dove is tasked with leading all Medialets product development initiatives and will be instrumental as Medialets ... more...

VivaKi Inks Deal with The Echo System & Voxsup for Exclusive Access to Social Data & Buying Platform

Written on
November 14th 2012
Author
AdotasWire

CHICAGO (November 14, 2012) – Seeking to deliver superior social marketing strategies and media decisions to marketers, VivaKi today announced a partnership with The Echo System and Voxsup. The combination of The Echo System and Voxsup gives Publicis Groupe clients access to unparalleled brand insights and solutions through a social ... more...

New Report From C3 Metrics Examines ‘Viewable Conversions: The Missing Link In Viewable Impressions’

Written on
October 17th 2012
Author
AdotasWire

NEW YORK (October 16, 2012) – C3 Metrics today announced the release of “Viewable Conversions: The Missing Link In Viewable Impressions,” a comprehensive market analysis of the current state of ad viewability, technology and proposed industry standards that are addressing the issues, and a look at the future question: ... more...