vitrue
AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN
Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012. Morse was responsible for all [...] more...
Facebook FTW: Leveraging Earned Media at Scale
As many of us in the online advertising industry now know, Facebook is not about advertising; rather, it’s about stories and earned media. The fact is, Facebook controls one third of all online page views, so brands need to embrace Facebook, since that is where their audience is spending time [...] more...
New SMAC Board Members Include Savar, Feder
Big Fuel Founder/COO Avi Savar (pictured), Mashable COO Sharon Feder, Google/Google+ Global Marketing Director Rikard Steiber and Resolution Media President Alan Osetek are among the industry heavyweights to be added to the Social Media Advertising Consortium (SMAC) board of directors. Among those re-elected to the SMAC board is Ian Schafer, founder [...] more...
Facebook Timeline Goes Universal for Brand Pages: Now What?
ADOTAS – As promised (or threatened) for some weeks now, Facebook Timeline for brand pages goes live today. For some, it’s an anticlimax — many brands were eager to jump into the new layout right away, and even before Timeline was offered for brands pages there was some chatter about [...] more...
Quick Hits: Foursquare Revamped and Other Social Media News
• The “New Foursquare” went live this afternoon. With interactive maps, a comments section, recommended spots suited to the time of day and suggestions of brands to follow, the re-imagined Foursquare is more conducive to viewing on a tablet or a home computer — and it’s also more in line [...] more...
Off-Duty: Vitrue Shares the Secret Charm of Hudson Yards
ADOTAS – A stone’s throw away from the Hudson River, the industrial area for shipping companies known as Hudson Yards doesn’t seem like the kind of neighborhood you would head to for a posh cocktail party. However, that’s one of the joys of New York City — things are rarely what [...] more...
Morning Facebook Brand Posts More Likely to Engage
ADOTAS – When I get up, I usually head for the coffeemaker — engaging with my favorite Facebook brand page isn’t on my mind until… Oh, it’s probably not on my mind at all — in the afternoon I’m also thinking about coffee (though the evening is reserved for alcohol [...] more...
Industry news on hirings and new offerings
ADOTAS — Tribal Fusion, Click Forensics, Vitrue, Look Smart and Nearby Now have made some annoucements. Vitrue, a social marketing company, has rolled out the Vitrue SRM (Social Relationship Manager), a web-based application suite that allows brands to more efficiently and effectively manage, schedule and automatically publish across Facebook and Twitter. [...] more...
Social Vitrue Snags Social UGENmedia
ADOTAS – Social media company Vitrue has gobbled up social media marketer UGENmedia. Vitrue said the partnership will enhance its ability to offer turnkey social media solutions and will provide the combined company with a strategic New York presence. Financial terms of the deal were not disclosed. “This partnership enhances our [...] more...
VH1, ViTrue Team for User-Generated Content Partnership
Today, ViTrue, Inc. announced a new partnership with VH1, which will enable the network to work towards creating branded, user-generated content sites. Talentload.tv, will be the first site to launch and will enable users to create, produce and upload their own music videos using ViTrue. Using Talentload.tv, the songwriting contest is [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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