vitrue



Oracle SVP Reggie Bradford Joins Integrate Board of Directors

Written on
January 28th 2014
Author
AdotasWire

SCOTTSDALE, AZ, January 28, 2014 (ADOTAS)  - Integrate, a cloud-based marketing software and media services provider, announced today that Reggie Bradford (pictured), a three-peat technology entrepreneur who has participated in the launch and development of three leading digital technology start-ups with collective exits delivering approximately $5 Billion for shareholders, has ... more...

AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN

Written on
January 9th 2013
Author
Mike Daly

Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012.  Morse was responsible for all ... more...

Facebook FTW: Leveraging Earned Media at Scale

Written on
September 6th 2012
Author
Rob Jewell

As many of us in the online advertising industry now know, Facebook is not about advertising; rather, it’s about stories and earned media. The fact is, Facebook controls one third of all online page views, so brands need to embrace Facebook, since that is where their audience is spending time ... more...

New SMAC Board Members Include Savar, Feder

Written on
August 21st 2012
Author
Mike Daly

Big Fuel Founder/COO Avi Savar (pictured), Mashable COO Sharon Feder, Google/Google+ Global Marketing Director Rikard Steiber and Resolution Media President Alan Osetek are among the industry heavyweights to be added to the Social Media Advertising Consortium (SMAC) board of directors. Among those re-elected to the SMAC board is Ian Schafer, founder ... more...

Facebook Timeline Goes Universal for Brand Pages: Now What?

Written on
March 30th 2012
Author
Brian LaRue

ADOTAS – As promised (or threatened) for some weeks now, Facebook Timeline for brand pages goes live today. For some, it’s an anticlimax — many brands were eager to jump into the new layout right away, and even before Timeline was offered for brands pages there was some chatter about ... more...

Quick Hits: Foursquare Revamped and Other Social Media News

Written on
November 15th 2011
Author
Brian LaRue

• The “New Foursquare” went live this afternoon. With interactive maps, a comments section, recommended spots suited to the time of day and suggestions of brands to follow, the re-imagined Foursquare is more conducive to viewing on a tablet or a home computer — and it’s also more in line ... more...

Off-Duty: Vitrue Shares the Secret Charm of Hudson Yards

Written on
October 21st 2011
Author
Gavin Dunaway

ADOTAS – A stone’s throw away from the Hudson River, the industrial area for shipping companies known as Hudson Yards doesn’t seem like the kind of neighborhood you would head to for a posh cocktail party. However, that’s one of the joys of New York City — things are rarely what ... more...

Morning Facebook Brand Posts More Likely to Engage

Written on
October 28th 2010
Author
Gavin Dunaway

ADOTAS – When I get up, I usually head for the coffeemaker — engaging with my favorite Facebook brand page isn’t on my mind until… Oh, it’s probably not on my mind at all — in the afternoon I’m also thinking about coffee (though the evening is reserved for alcohol ... more...

Industry news on hirings and new offerings

Written on
August 11th 2009
Author
Edward Barrera

ADOTAS — Tribal Fusion, Click Forensics, Vitrue, Look Smart and Nearby Now have made some annoucements. Vitrue, a social marketing company, has rolled out the Vitrue SRM (Social Relationship Manager), a web-based application suite that allows brands to more efficiently and effectively manage, schedule and automatically publish across Facebook and Twitter. ... more...

Social Vitrue Snags Social UGENmedia

Written on
June 27th 2008
Author
Kathleen

ADOTAS – Social media company Vitrue has gobbled up social media marketer UGENmedia. Vitrue said the partnership will enhance its ability to offer turnkey social media solutions and will provide the combined company with a strategic New York presence. Financial terms of the deal were not disclosed. “This partnership enhances our ... more...