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Tech for Technophobes I: Even You Can Embrace Ad Tech

Written on
February 18th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically ... more...

Adobe Offers View Into Campaign Management with AdLens, Facebook Ad Exchange (FBX) Integration

Written on
October 2nd 2012
Author
Richard L. Tso

Digital Marketers and agencies are always looking for a better way to capture and view all aspects of their online campaigns – across search, display and social media channels. Today, Adobe announced the latest release of its AdLens product that the company claims will directly address this need by providing ... more...