virurl
VIRURL Acquires Revenue.com, Rebrands Under New Moniker
SANTA MONICA, CALIF, October 2, 2013 (ADOTAS) – VIRURL, a pioneering native advertising company incubated by INVENT Ventures, Inc. (IDEA), today announced it has acquired the online domain Revenue.com and is rebranding under this company name to reflect its mission of giving publishers the needed tools to earn more ad revenue. ... more...
ad:tech New York 2012: ‘Angry’ Protesters, The Rise of Mobile & Death to Banners
Last Thursday, protests erupted outside of the Javits Center in New York City on the final day of ad:tech New York. A group of over 100 people gathered together outside of the event in protest, pumping their fists and screaming at the tops of their lungs. Were they American conservatives ... more...
Seven Ways to Make Your Content King, Part 1
ADOTAS - One of the most encouraging aspects of being an online content creator can also be one of the most discouraging: Anyone can create web content, but getting it seen is another story. So, while the tools to create and upload content are as easy to use as ever, ... more...
Spotlight
Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort
Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for ... more...
Latest News
- New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads September 27th 2016 MediaBrix, True Impact, and Neurons Inc., Get Inside Mobile User’s ...more »
- What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016 An Adotas Q&A with Mitchell Reichgut, CEO of Jun ...more »
- Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use? September 26th 2016 For consumers, having content options is no longer a luxury, ...more »
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016 Advertiser Perceptions finds new priority on live presentations, heightened interest ...more »
- UnrulyX, an Outstream Video SSP, To Unify Demand Sources For Publishers September 23rd 2016 UnrulyX Is First Outstream Video SSP To Unify Demand Sources ...more »
- CIMM Partners with 4A’s to Explore Best Practices In Cross-Platform Attribution and ROI Analysis September 22nd 2016 Initiative will result in a whitepaper issued in Q4, penned ...more »
- Going Native: What Makes It Work, What Makes It Fail September 22nd 2016 An Adotas Q&A with Bryan DeLuca, Director of Content and ...more »
Features
- What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016
- Going Native: What Makes It Work, What Makes It Fail September 22nd 2016
- 3 Steps for Evaluating the Best Results Across Retargeters September 20th 2016
- OOH! Out-of-Home and Mobile/Location-Based Marketing September 16th 2016
-
What will be the most important vertical in online advertising in 2016?
- Mobile (53%, 284 Votes)
- Programmatic (26%, 137 Votes)
- Video (21%, 112 Votes)
Reader Favorites
Classifieds
- Adobe Campaign Consultant
- Adobe Campaign Delivery Lead
- Adobe Campaign Professional
- POP-UP Event Coordinator
- Adobe Campaign Consultant
Recent Comments
- Brian T. Nakamoto: Hi Diaz, Do you know when we can expect the IAB to finalize and publish the
- Kantar Media's Super Bowl Ad Analysis–Past, Present, Future - ADOTAS -: [...] Privacy Policy [...]
- Kantar Media's Super Bowl Ad Analysis–Past, Present, Future - ADOTAS -: [...] B2B Marketing Predictions for 2016 January 12th 2016 Madison Logic has put together an
- Kantar Media's Super Bowl Ad Analysis–Past, Present, Future - ADOTAS -: [...] Q&A: Why Authenticity Will Help Brands Rise Above Content Clutter in 2016 [...]
