virtual-goods
Gamification Baron Bunchball Wins Clients Left and Right
ADOTAS – I’m a little sad that Bunchball gamified Bravo’s “The Real Housewives of Atlanta” rather than “The Real Housewives of New Jersey.” For the latter I can only imagine the joy gleaned from a quick-draw-like contest where you see who can throw wine in the other’s face first. Or [...] more...
In-Game Mobile Rewards Get Real Through Kiip
ADOTAS – “Virtual goods won’t sustain an audience,” CrowdTwist CEO and cofounder Irving Fain told me when the social loyalty platform builder powered the real-world rewards program for the Bamboozle Fest concert. “Rewards in a loyalty program have to tie back into reality.” The rise of gamification in brand advertising has [...] more...
Got Funds? Tapjoy Scores $21 Million
ADOTAS – As we noted yesterday, this has been a gonzo week for funding news, kinda making you wonder if 2011 would really be the year of exiting. Another day, another round of funding closed — this time in the offer-marketing/virtual goods monetization/alternative payment solution realm, as TapJoy raised $21 [...] more...
Got Funds? NeoEdge Scores $3 Million
ADOTAS – Social gaming has become so hot that e-retailers are using Facebook Credits as purchase incentives. While virtual goods aims for the $2 billion revenue mark in 2011, there’s a still a lot of potential for in-game advertising, something MMV Financial hopes to capitalize with a $3 million growth [...] more...
Bad Idea: Pay-Later Plan for Facebook Credits
ADOTAS – A recording engineer I know is about to buy a house in Georgia and has advised me never to try and purchase property if I value my sanity. One thing that’s been holding up his mortgage approval is messed-up credit from buying a bass at Guitar Center years [...] more...
Mobile Virtual Goods Squash Mobile Ads in Revenue
ADOTAS – In my first week heading up Adotas, I was dumbfounded when I read an InsideFacebook report suggesting that sales of virtual goods would top $1 billion in 2009. The naive Gavin of yesteryear couldn’t believe people were really paying hard cash for fake plants and animals in Farmville. But [...] more...
Go Organic With Your Virtual Goods
ADOTAS – For those that demand food free of synthetic material all the time, even for use in social gaming, like Zynga’s addictive crop-tendin’ simulation FarmVille, Cascadian Farms gets you. From July 19 to 26, the most profitable crop available to FarmVille players will be branded Cascadian Farms organic blueberries. Completely [...] more...
Offerpal Revs Its Mobile Engine With Tapjoy Acquisition
ADOTAS – Right as the weather gets warmer, mobile merger mania keeps getting hotter. Now offer marketers are jumping in the game: Offerpal (which will not shake the “Oh, that Offerpal” rep for a while) has scooped up Tapjoy, a mobile application developer and monetization platform. Highly popular on the iPhone [...] more...
Facebook Payments Operation Could Rival Paypal
ADOTAS – As it aims for a larger slice of the virtual goods pie and possibly step on PayPal’s turf, Facebook has put up notice that it is building a “payments operation” team and looking for a strategist and a payment and risks specialist. According to the classified, the payment operations [...] more...
Adknowledge Offers CPA Within Social Media Apps
ADOTAS – With the acquisition of KITN Media and its Super Rewards virtual currency monetization platform in July, Adknowledge jumped into the murky but rising waters of virtual goods wheeling and dealing. The latest version of the ad network’s auction marketplace has integrated Super Rewards’ offer system, expanding the offerings [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
