virtual-currency
Yes, Apple Does Accept Facebook Credits
ADOTAS – Zuck Bucks just made another move toward becoming real currency: along with the launch of Apple’s iCloud service, it’s been unofficially announced that Facebook and Apple will honor credits purchased on each others’ platforms for the same game, as long as the credits are the same price on [...] more...
Fitting Virtual Currency Into Loyalty-Based Advertising
ADOTAS – Advertisers are always looking for the secret recipe that results in consumer engagement and actual purchasing decisions. Brands that cook together virtual currency rewards into loyalty-based advertising can achieve both goals if used properly. So how do you fit a virtual currency model into loyalty-based advertising? It could be [...] more...
Game Developers Suggest Android, Roll Eyes at Facebook Credits Takeover
ADOTAS – Adotas Publisher Bob Regular was at the Inside Social Apps conference yesterday in San Francisco and sent in a report from a panel discussion titled ”The Future of Social Gaming” and featuring execs from social and mobile gaming stalwarts Zygna, Crowdstar and Playdom. Their advice to upstart mobile game developers is [...] more...
uSamp Is Taking the Surveys Mobile
ADOTAS – Market researchers drool as potential survey participants cross their paths, talking or texting or gaming or networking on their phones. If only, the researchers think, if only we could get our surveys on those savory devices! Online sampler uSamp hears your moans, researchers, and are testing a mobile surveying [...] more...
Google Lining Up Social Currency Acquisition
ADOTAS – The guys with the Google purse strings must resemble kids in a candy store — after announcing the acquisition of social media widget maker Slide last Friday for a rumored $180 million, Google is set to grab social currency maker Jambool, sources told TechCrunch’s Michael Arrington. Used in prominent [...] more...
Offerpal Revs Its Mobile Engine With Tapjoy Acquisition
ADOTAS – Right as the weather gets warmer, mobile merger mania keeps getting hotter. Now offer marketers are jumping in the game: Offerpal (which will not shake the “Oh, that Offerpal” rep for a while) has scooped up Tapjoy, a mobile application developer and monetization platform. Highly popular on the iPhone [...] more...
Sometrics Gives Virtual Currency Back for Online Purchases
ADOTAS – The ethics surrounding virtual goods and currency have been murky at best — accusations of scamming have plagued the growing sector in recent months. In time for the holidays, Sometrics has introduced an initiative that won’t wig out wary gamers as it’s already familiar to many credit card [...] more...
Got Funds? Bizo & gWallet
ADOTAS – B2B audience targeting platform and advertising network Bizo raked in $6 million in its latest round of financing. Leading the funding pack was Bessemer partners, with existing investors Venrock, Vulcan and Ascent also chipping in some dough. Bizo plans to use the funding to increase its sales and [...] more...
OfferPal atones with advertising policies
ADOTAS – Call it the expletive heard ’round the social mediascape: at the Virtual Goods Summit three weeks ago, now-former Offerpal CEO Anu Shukla infamously called concerns over unethical practices in the industry (raised by TechCrunch’s Michael Arrington) three types of excrement. At the time, the crowd applauded, but the [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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