virtual-currency



New Platforms Designed to Help Social Game Developers Manage Rapid Growth

Written on
March 1st 2013
Author
Joseph Pianese

Here are some mind-blowing statistics: Approximately half of all Internet users – about 510 million people worldwide – play social games. About 81 million play at least once a day. Top developers such as Zynga and Electronic Arts have close to 300 million combined active monthly users. Advertisers, developers, and investors ... more...

Six Tenets to Cross-Platform Engagement

Written on
February 21st 2013
Author
Josh Lamb

Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is ... more...

Matomy Media Group Acquires MediaWhiz

Written on
January 7th 2013
Author
AdotasWire

TEL-AVIV and NEW YORK (January 7, 2013) — Matomy Media Group announces the acquisition of MediaWhiz, an award-winning, full-service integrated digital media agency. This acquisition follows Matomy’s 2011 investment in Adperio and is part of the company’s expansion strategy in the United States. Investment bank Q Advisors managed the transaction. With this acquisition ... more...

Game Over: Zynga Shutters 11 Titles, Including Petville

Written on
January 3rd 2013
Author
Mike Daly

Via Reuters: Social games publisher Zynga Inc confirmed on Monday that it has carried out 11 of the planned shutdowns of 13 game titles, with “Petville” being the latest game on which it pulled the plug. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fgame-over-zynga-shutters-11-titles-including-petville%2F'; addthis_title ... more...

Yes, Apple Does Accept Facebook Credits

Written on
June 6th 2011
Author
Gavin Dunaway

ADOTAS – Zuck Bucks just made another move toward becoming real currency: along with the launch of Apple’s iCloud service, it’s been unofficially announced that Facebook and Apple will honor credits purchased on each others’ platforms for the same game, as long as the credits are the same price on ... more...

Fitting Virtual Currency Into Loyalty-Based Advertising

Written on
March 31st 2011
Author
James Burrows

ADOTAS – Advertisers are always looking for the secret recipe that results in consumer engagement and actual purchasing decisions. Brands that cook together virtual currency rewards into loyalty-based advertising can achieve both goals if used properly. So how do you fit a virtual currency model into loyalty-based advertising? It could be ... more...

Game Developers Suggest Android, Roll Eyes at Facebook Credits Takeover

Written on
January 26th 2011
Author
Gavin Dunaway

ADOTAS – Adotas Publisher Bob Regular was at the Inside Social Apps conference yesterday in San Francisco and sent in a report from a panel discussion titled ”The Future of Social Gaming” and featuring execs from social and mobile gaming stalwarts Zygna, Crowdstar and Playdom. Their advice to upstart mobile game developers is ... more...

uSamp Is Taking the Surveys Mobile

Written on
August 26th 2010
Author
Gavin Dunaway

ADOTAS – Market researchers drool as potential survey participants cross their paths, talking or texting or gaming or networking on their phones. If only, the researchers think, if only we could get our surveys on those savory devices! Online sampler uSamp hears your moans, researchers, and are testing a mobile surveying ... more...

Google Lining Up Social Currency Acquisition

Written on
August 10th 2010
Author
Gavin Dunaway

ADOTAS – The guys with the Google purse strings must resemble kids in a candy store — after announcing the acquisition of social media widget maker Slide last Friday for a rumored $180 million, Google is set to grab social currency maker Jambool, sources told TechCrunch’s Michael Arrington. Used in prominent ... more...

Offerpal Revs Its Mobile Engine With Tapjoy Acquisition

Written on
March 24th 2010
Author
Gavin Dunaway

ADOTAS – Right as the weather gets warmer, mobile merger mania keeps getting hotter. Now offer marketers are jumping in the game: Offerpal (which will not shake the “Oh, that Offerpal” rep for a while) has scooped up Tapjoy, a mobile application developer and monetization platform. Highly popular on the iPhone ... more...