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Virgin Mobile Flunks with Back-to-School Campaign

Written on
September 19th 2006
Author
Lauren Kerensky

Mobile is the ever-expanding frontier for interactive campaigns and it is always interesting to see how advertisers utilize wireless capabilities to engage audiences. The Carling campaign in London for example, which we recently covered, integrates a GPS-enabled Bar Finder, which makes perfect sense. People pass all sorts of places when [...] more...



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