viral_marketing
Quick Hits: Carrier IQ Skirts Privacy Controversy, An Infographic on Going Viral, The Value of Counting Clicks
ADOTAS - Carrier IQ, the company that monitors mobile data — and it’s controversial just how personal that data might be — on over 100 million mobile devices worldwide was in hot water over reports that circulated yesterday suggesting it was turning over users’ data to the FBI (information from Carrier [...] more...
Marketing Media-Less Campaigns: How Creating Viral is Like Walking a Tightrope without a Net
“If only the client would let us take a risk…” used to be the common refrain/complaint/cop-out heard from creatives. Blaming the conservative client was always the last line of defense for justifying mediocre work. To be fair, with many clients, the complaint was probably valid. With the high-cost of paid [...] more...
Teaching Values in Viral: How To Instill Cause-Related Marketing in the Viral Space
Conspicuous consumption is over, and “ethical consumerism” is shaping up as a major force in the marketing industry. People of all types are choosing products and brands that support their values. This means social responsibility is more important to a company’s success than ever — and that goes double in [...] more...
FX Creates Mobile Portal Hyping New TV Season
To kick off its new television season, FX has created a mobile content portal using Cascada Mobile technology to drive its mobile marketing initiatives. The FX Mobile Portal is designed to boost awareness of FX series with show information, cast details, summaries, images, and downloadable content. Viewers receive the FX Mobile [...] more...
Why Snakes on a Plane Only Flew So Far
Despite the online hype, the movie Snakes on a Plane only brought in about $15 million in its opening this weekend. It was a far cry from the studio’s anticipated cash intake, which was in the $20 million range. Back in June, I wrote about how great the publicity behind [...] more...
Icehouse Beer, Maxim.com Parent the Perfect Party Robot
Icehouse Beer and Maxim.com have joined forces to create a digital marketing initiative that stars an Icehouse-dispensing party robot. Brewtron, who will be the viral video star of the campaign, is designed to be the perfect “party-bot.” Brewtron is part of an initiative to demonstrate Icehouse’s status as the beer of [...] more...
Interep Launches Viral Video Network
The Interactive Video Network (IVN), a subsidiary of the Interep Interactive online advertising sales company, has announced its intent to launch a new video platform called the Viral Video Network. Viral is designed to give advertisers access to a large video audience and to guarantee that their video ads appear [...] more...
Long Love the Viral: How Love Marks Build Better Contagious Campaigns
So where is at, and what’s new in viral over the past say 6 months? Well, I know one thing, everyone seem to have got a whole lot busier, and every agency we see wants to add a viral WOM, buzz-dongle angle on to their campaigns. From what started out as [...] more...
Contagious Creations
The advertising industry has caught an infectious bug. It’s considered highly contagious and shouldn’t be ignored. They’re calling it viral marketing and ever since Crispin Porter + Bogusky created the now-famous Subservient Chicken, every marketer worth their salt has promised to include a viral component as part of a client’s [...] more...
Rubel Spreads Hogwash Virally
While surfing Threadwatch today I caught a little piece about Steve Rubel’s newest adventure, which seems to involve professional kvetching. Or judging pro kvetchers. Or something on that general theme… Anyway, here’s what’s brewing: Rubel’s been asked to serve as a judge in a new “conversational marketing campaign” that encourages people [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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