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viral_marketing

Marketing Media-Less Campaigns: How Creating Viral is Like Walking a Tightrope without a Net

Written on: October 23rd 2006
Author: Steve Curran

“If only the client would let us take a risk…” used to be the common refrain/complaint/cop-out heard from creatives. Blaming the conservative client was always the last line of defense for justifying mediocre work. To be fair, with many clients, the complaint was probably valid. With the high-cost of paid [...] more...

Teaching Values in Viral: How To Instill Cause-Related Marketing in the Viral Space

Written on: October 10th 2006
Author: Jim Calhoun

Conspicuous consumption is over, and “ethical consumerism” is shaping up as a major force in the marketing industry. People of all types are choosing products and brands that support their values. This means social responsibility is more important to a company’s success than ever — and that goes double in [...] more...

FX Creates Mobile Portal Hyping New TV Season

Written on: September 6th 2006
Author: Editor

To kick off its new television season, FX has created a mobile content portal using Cascada Mobile technology to drive its mobile marketing initiatives. The FX Mobile Portal is designed to boost awareness of FX series with show information, cast details, summaries, images, and downloadable content. Viewers receive the FX Mobile [...] more...

Why Snakes on a Plane Only Flew So Far

Written on: August 23rd 2006
Author: Kenneth Musante

Despite the online hype, the movie Snakes on a Plane only brought in about $15 million in its opening this weekend. It was a far cry from the studio’s anticipated cash intake, which was in the $20 million range. Back in June, I wrote about how great the publicity behind [...] more...

Icehouse Beer, Maxim.com Parent the Perfect Party Robot

Written on: August 21st 2006
Author: Editor

Icehouse Beer and Maxim.com have joined forces to create a digital marketing initiative that stars an Icehouse-dispensing party robot. Brewtron, who will be the viral video star of the campaign, is designed to be the perfect “party-bot.” Brewtron is part of an initiative to demonstrate Icehouse’s status as the beer of [...] more...

Interep Launches Viral Video Network

Written on: August 17th 2006
Author: Editor

The Interactive Video Network (IVN), a subsidiary of the Interep Interactive online advertising sales company, has announced its intent to launch a new video platform called the Viral Video Network. Viral is designed to give advertisers access to a large video audience and to guarantee that their video ads appear [...] more...

Long Love the Viral: How Love Marks Build Better Contagious Campaigns

Written on: June 22nd 2006
Author: Asa Bailey

So where is at, and what’s new in viral over the past say 6 months? Well, I know one thing, everyone seem to have got a whole lot busier, and every agency we see wants to add a viral WOM, buzz-dongle angle on to their campaigns. From what started out as [...] more...

Contagious Creations

Written on: January 13th 2006
Author: Noah Brier

The advertising industry has caught an infectious bug. It’s considered highly contagious and shouldn’t be ignored. They’re calling it viral marketing and ever since Crispin Porter + Bogusky created the now-famous Subservient Chicken, every marketer worth their salt has promised to include a viral component as part of a client’s [...] more...

Rubel Spreads Hogwash Virally

Written on: January 12th 2006
Author: Elizabeth G. Hines

While surfing Threadwatch today I caught a little piece about Steve Rubel’s newest adventure, which seems to involve professional kvetching. Or judging pro kvetchers. Or something on that general theme… Anyway, here’s what’s brewing: Rubel’s been asked to serve as a judge in a new “conversational marketing campaign” that encourages people [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...