viral
Eyespot Offers Online Publishers New Products To Maximize Ad Revenue
ADOTAS — Eyespot announced today that it is offering online publishers transitioning from VideoEgg a new option for video applications and services. The Eyespot Personalization Suite allows sites to drive traffic and monetization with online video. The suite includes advanced rich Internet and mobile video applications that allow consumers to view, [...] more...
The CMO Statutes: Guidelines for Building a Tactically-Driven Marketing Organization
“Quick! Do something manly!” Did you notice how Snickers made a social commentary about how men can bear their boobs, wardrobe malfunctions notwithstanding, without a fuss? Maybe you noticed their other subtle jab at how auto workers are so poor, they can only afford just one Snickers bar [...] more...
Voxant Adds AP to Viral Syndication Network
Viral syndication network Voxant today announced an agreement with AP Digital, a division of the Associated Press, to give websites and blogs access and redistribution rights to a large selection of AP news, videos, articles and photos. In a press statement, Jane Seagrave, VP and director of AP Digital, says, “The [...] more...
Dairy Queen Kicks Out the Slow Jams with Valentine’s Viral
Home of the Blizzard and other cold, sweet confections, Dairy Queen has been one of the most enduring and familiar brands/franchises in North America. But while we’ve been prone to TV, outdoor and print campaigns from the company—most recently with its ‘Talking Lips’ spots—DQ is taking its first full-scale foray [...] more...
Cartoon Network Viral Effort Creates Boston Furor
A campaign for Aqua Teen Hunger Force, the hit Adult Swim show on Cartoon Network, caused a tremendous scare in Boston yesterday, which lead to the shutdown of major highways and roads. The viral marketing campaign became a security issue when 9 devices, which were part of the outdoor [...] more...
Word-of-Mouth’s Ethical Effect: How Fair and Decent Marketing Can Increase your Initiative’s ROI
There’s been a lot of recent talk about ethics in word-of-mouth marketing. As stealth marketers and shills get more negative press, the calls for transparency and honesty are coming from an unlikely source: marketers themselves. Few advocates give concrete reasons to practice ethical marketing beyond the fact that “it’s the right [...] more...
Viral Psychology 101: Exploring the Social Underpinnings to Unlock Word-of-Mouth Secrets
Whenever people ask us to evaluate their existing viral programs, I’m always surprised to see how many smart marketers forget include the essential viral marketing call-to-action in their execution. They neglect to invite people to share their content, offer, or online experience. It sounds obvious, but there are good psychological [...] more...
Attaining Advertising Zen: How Word-of-Mouth Success is Savored through Good Karma
“Word-of-mouth” (WOM) and “viral” marketing are all the rage these days. The objective is simple: secure new customers through low-cost “buzz” about your product or service. The good news is that you don’t need to be selling the latest Web 2.0 AJAX-powered Software-as-A-Service add-on for Zero-to-Billions-in-No-Time.com. At its core, every [...] more...
Pod Design Indulges Fantasy League Fans with Dueling Mascots
The percentage of men involved in some form of online fantasy sports is rapidly rising. Whether it’s the NBA, NFL or MLB, 18-34 males and beyond are savoring the ability to live vicariously through their favorite players while engaging in virtual competition in the process. One of the upstart companies to [...] more...
Viral Smoke n’ Mirrors: Comparing Stunts vs. Buzz in a Viral Marketing Campaign
I’ve been in the marketing and public relations business close to 15 years now and if I had a dollar for every client who ever wanted to ‘build buzz’ I’d have a lot more money to show for those years. Buzz is the elusive goal of any marketing program. More recently [...] more...
Features
- Email Deliverability: 10 Golden Rules August 27th 2008
- Infomercials: Revolutionary Political Tool? August 27th 2008
- Can 314 Ad Networks Really Thrive? August 26th 2008
- The Mis-Match of Reasonable Expectations, Delivery August 26th 2008
- Get a 4:1 Payoff at Pricey Trade Shows August 25th 2008
Latest News
- TV Ads To Ape Online Ad Model August 27th 2008
- Hulu Faces Stiff Competition from TheWB.com August 27th 2008
- Microsoft Sued for Click Fraud August 27th 2008
- Lifetime Buys ParentsClick August 27th 2008
- Recall Boosted 52% With Contextually Relevant Ads August 27th 2008
- Report: Online Advertising Not Affected by Downturn August 27th 2008
- InPrivate Could “Undermine the Economies of the Internet” August 26th 2008
- Andreessen, Horowitz Invest in Startup Qik August 26th 2008
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (27)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- Obama’s VP Pick Inauspicious for Net Neutrality (5)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
- Four Steps To Lead Generation Success (3)
