viral-marketing
Lessons on Going Viral from the Angry Birds Ad
ADOTAS – The team behind T-Mobile‘s Angry Birds Live commercial gained recognition when their recent efforts spread like wildfire on the internet, achieving 8 million views of the video. Even the behind-the-scenes footage made an impact, with 140,000 views. The success was no mistake — Angry Birds followed all the [...] more...
Winning in the World of Viral Marketing
ADOTAS EXCLUSIVE — Viral content has progressed well beyond the cheap one-off gag, but for some reason, even with credible examples of branded viral campaigns out there, it is still widely viewed as voodoo science. I agree that no marketing agency can guarantee a social phenomenon, but within specific metrics of [...] more...
Broadway Shows and Viral Marketing
ADOTAS — Viral marketing has come to the Great White Way, but how helpful it will be to a battered industry is unclear. Advertising for broadway shows has largely relied on strong word of mouth, reviews and comforting connections to popular movies, such as the Lion King. While shows have long [...] more...
Pangea Media And MTV Quiz You
ADOTAS – Quibblo.com, a quiz site targeting the social networking crowd, under parent company Pangea Media is running an MTV American Mall navigation tab driving users to an MTV American Mall personality test called “Which American Mall Character Are you?”. The pages that contain the quiz also advertise branded information [...] more...
Gigya Snaps Up Business.com Exec
ADOTAS – The performance-based widget distribution network, Gigya, today announced that Todd Sims has joined the company as executive vice president of corporate and business development. Previously, Sims was in the executive ranks at Business.com and ESPN.com. At Gigya, he will focus on expanding and deepening the company’s media, publisher and [...] more...
Jeep Drives Over Viral
As the first wave of a multimedia campaign promoting the Jeep Compass SUV, Jeep is going viral, launching a site called jeepcompasskaraoke.com, where visitors can create an Oddcast-powered singing avatar. Users sing into a phone or a computer mic as words scroll across the site. Once their voice file is [...] more...
Outrageousness and the WTF Factor
I consider myself a conscientious Web surfer. I use Firefox, I leave the popup blocker on, I’ve used the AdBlocker extension before, and I’ve never in my life punched a single monkey. It’s not like I haven’t wanted to, though. That taunting smile of his just screams “punch me,” and [...] more...
Microsoft’s Origami Campaign Already a Fizzle
In the past, Microsoft has run some fantastic viral campaigns. The ilovebees campaign and alternate reality game for the release of Halo 2 had gamers and Halo fans on pins and needles for months before the game was finally released. And the hype they built up around the launch of [...] more...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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