viral-advertising
Star Healthcare Eases Communication Between Brands, Patients
ADOTAS – Omnicom Group’s Star Marketing network recently created a new healthcare-marking service – Star Healthcare. ADOTAS sat down with Star Healthcare’s president, Maryann Kuzel, to get the scoop. The network has been going strong since January, but it didn’t launch a push into the public eye until recently. Kuzel (who [...] more...
KickApps, Clearspring Help Widgets Grow Up
ADOTAS – Are widgets exiting their awkward teen years? The social app, often seen as a gimmicky fad for adolescents on social networking sites, is increasingly being seen as a viable method to get interactive ads to key demographic groups. The latest news from the sector: KickApps, a white-label widget [...] more...
Facebook Faces Privacy Suit
ADOTAS – Facebook users may have more to worry about than being “poked” by long-lost “pals” from high school. According to a Canadian privacy group, the social networking site violates privacy laws, collecting more data than it needs and sharing it with interactive advertisers and others without users’ permission. “Facebook does [...] more...
Clearspring Jumps Into Pile of Cash
ADOTAS – Clearspring Technologies Inc., a widget syndication tracking service, just secured $18 million in a series C funding round that includes New Enterprise Associates, Novak Biddle Venture Partners and a roster of current investors. The influx will be used to expand Clearspring’s viral marketing network – which currently serves and [...] more...
YouTube Unveils Buzz Targeting
ADOTAS – Wouldn’t it be dandy if you could look into a crystal ball and figure out which YouTube videos were going to “go viral” so you could slap your ad in their and get, like, the best ROI ever? Well, YouTube claims it’s cracked the code – no fortune [...] more...
Gamer NeoEdge Gets Social
ADOTAS – Gamers actually stop zapping their foes long enough to engage with an ad — who knew? According to NeoEdge Networks, Inc., a pioneer in the ad-delivery gaming industry, the casual gaming industry is poised to launch and snap up interactive ad dollars – and the company will be [...] more...
Microsoft Gets Chatty in Ad War
ADOTAS – Will a new chat feature lead to a bigger payday for Microsoft Corp.’s Internet advertising division? The software giant sure hopes so: it has introduced software called Messenger TV to allow users to exchange messages while watching online videos, Bloomberg reports. Instant-messaging and video software will allow users to [...] more...
P&G Thinks Outside of Idiot Box
ADOTAS – It’s no secret that up-front ad-selling will be hit hard while the economy continues to struggle. But Proctor and Gamble is taking the bull by the horns and completely revamping their strategy, according to a report in The Wall Street Journal. This week, broadcast networks host their annual presentations [...] more...
Blinkx Doubles Ad Sales Team
ADOTAS – blinkx clearly doesn’t have a case of the economic blues: the company just doubled the size of its interactive advertising sales team. The video search engine said it made the move to capitalize on the booming Internet video market – and it says it may hire more bodies [...] more...
Social Networking: More Than Pokes and Games
ADOTAS EXCLUSIVE — As someone who remembers disco (albeit as an elementary school student), sometimes I have to wonder about the intrinsic value of social networks. I don’t feel the need to get “poked” or to have people write things on my “wall,” nor am I interested in having people [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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