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Film.com, RollingStone.com Get Social With Pluck

Written on: May 15th 2008
Author: Kathleen

ADOTAS – Pluck Corp., a social media services provider, announced a deal to power social media capabilities for Film.com and RollingStone.com – representing a combined monthly audience of more than 10 million. “Our primary focus is delivering the very best in high-quality social entertainment and editorial content to millions of viewers [...] more...

YouTube Unveils Buzz Targeting

Written on: May 14th 2008
Author: Kathleen

ADOTAS – Wouldn’t it be dandy if you could look into a crystal ball and figure out which YouTube videos were going to “go viral” so you could slap your ad in their and get, like, the best ROI ever? Well, YouTube claims it’s cracked the code – no fortune [...] more...

Gamer NeoEdge Gets Social

Written on: May 14th 2008
Author: Kathleen

ADOTAS – Gamers actually stop zapping their foes long enough to engage with an ad — who knew? According to NeoEdge Networks, Inc., a pioneer in the ad-delivery gaming industry, the casual gaming industry is poised to launch and snap up interactive ad dollars – and the company will be [...] more...

Microsoft Gets Chatty in Ad War

Written on: May 12th 2008
Author: Kathleen

ADOTAS – Will a new chat feature lead to a bigger payday for Microsoft Corp.’s Internet advertising division? The software giant sure hopes so: it has introduced software called Messenger TV to allow users to exchange messages while watching online videos, Bloomberg reports. Instant-messaging and video software will allow users to [...] more...

P&G Thinks Outside of Idiot Box

Written on: May 12th 2008
Author: Kathleen

ADOTAS – It’s no secret that up-front ad-selling will be hit hard while the economy continues to struggle. But Proctor and Gamble is taking the bull by the horns and completely revamping their strategy, according to a report in The Wall Street Journal. This week, broadcast networks host their annual presentations [...] more...

User-Generated Contests: A Guide to Success

Written on: May 7th 2008
Author: Mike La Rotonda

ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] more...

Blinkx Doubles Ad Sales Team

Written on: May 7th 2008
Author: Kathleen

ADOTAS – blinkx clearly doesn’t have a case of the economic blues: the company just doubled the size of its interactive advertising sales team. The video search engine said it made the move to capitalize on the booming Internet video market – and it says it may hire more bodies [...] more...

Social Networking: More Than Pokes and Games

Written on: May 6th 2008
Author: Uriah Av-Ron

ADOTAS EXCLUSIVE — As someone who remembers disco (albeit as an elementary school student), sometimes I have to wonder about the intrinsic value of social networks. I don’t feel the need to get “poked” or to have people write things on my “wall,” nor am I interested in having people [...] more...

OneBigPlanet: From 0 to 25 Million in Six Months

Written on: May 6th 2008
Author: Kathleen

ADOTAS – OneBigPlanet is trying to make the world just a little bit smaller. The company recently announced the launch of a new Commerce and Loyalty Platform to help social networks tap into new revenue streams and fight the high turnover rates seen by most sites. In the next six [...] more...

Burst Media Launches Ad Network for Hipsters

Written on: May 6th 2008
Author: Kathleen

ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds [...] more...

Features

Media Two’s CEO: Display Ads Are the Future May 15th 2008
Icahn to Yahoo Board: Buh Bye! May 15th 2008
Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
So You Think SMS Is Dying? Think Again… May 14th 2008
Interactive Creative Skills Every Agency Needs May 13th 2008

Features Archive

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...