vindico



Vindico Announces Adtricity™ for Publishers to Help Fight Fraud

Written on
May 15th 2014
Author
Press Release

NEW YORK, May 15, 2014 (ADOTAS) – Leading ad management platform Vindico® today announced that publishers can have increased visibility into video ad campaign quality and performance from Adtricity. Adtricity for Publishers provides transparency in campaign executions to enable publishers to see where and how the placements are executed on a daily basis ... more...

Vindico Finds Only 34% of Digital Video Ads Mirror TV-Like Quality Experience

Written on
May 1st 2014
Author
Press Release

NEW YORK, May 1, 2014 (ADOTAS) – Vindico, the leading digital video advertising platform, announced the results of its 2013 Annual Report today. Findings show only 34 percent of digital video ads are rated as “high quality” by Vindico’s AdtricityTM, which measures and rates placements based on a variety of metrics ... more...

‘Programmatic from Specific Media™’ Offers Guaranteed Viewability

Written on
February 5th 2014
Author
Press Release

IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees viewability. Powered by Vindico’s Adtricity® technology, “Programmatic from Specific Media™” directly addresses current media buying inefficiencies by enabling real-time bidding of advertising inventory based on quality ... more...

New Vindico Adtricity Report Finds Nearly 60% of Digital Video Ads Lack the Opportunity to Be Seen by a Viewer

Written on
December 18th 2013
Author
Press Release

NEW YORK, December 18, 2013 (ADOTAS) – Leading video ad server Vindico today released the findings of their latest report conducted through the company’s digital video ad viewability and verification tool, Adtricity. The report analyzed over 3.9 billion video ad impressions that passed through Adtricity over a two-month period. Adtricity measures the quality ... more...

4 Tips for Going Interactive and Reaching Your Best Online Video Audience

Written on
December 19th 2012
Author
Jamey Wishner

Imagine for a moment that you are watching an online advertisement for a car you want to buy. For me, that would be the Audi R8. Hey, a guy can dream, right? But this isn’t the same old television ad you’re used to. As you watch, you find that you can ... more...

Quick Hits: VivaKi Launches CRM365, Barrett New Prez at e-Dialog

Written on
October 12th 2011
Author
Gavin Dunaway

ADOTAS - VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. The 45-person operation will be led by new CEO Seth Solomons, previously Global CMO of Digitas, and partner with VivaKi digital and media ... more...

Welcome Aboard: Brody Bumped Up at AOL as Levick Plans Exit

Written on
July 25th 2011
Author
Gavin Dunaway

ADOTAS – Ned Brody is moving up to the position of chief revenue officer and president of AOL Advertising, basically replacing Jeff Levick who will be leaving after a six-week transition period. (Nicholas Carlson over at Business Insider has sources suggesting CEO Tim Armstrong was doing Levick’s job and making ... more...

vComm Continues Contextual Revolution

Written on
July 3rd 2007
Author
Sarah Novotny

Broadband Enterprises is joining the contextual advertising trend with the launch of vComm, a platform that will allow advertisers and publishers to exchange contextually relevant video ad inventory. Advertisers can purchase contextually relevant video ad inventory through AdSense, and publishers can monetize text and video based content. While several other companies ... more...