viewpoint
A Viewpoint By Any Other Name
Viewpoint, online marketing technology company announced that it has a new corporate brand, Enliven Marketing Technologies Corporation. Enliven Marketing Technologies will focus on creative delivery of PRM solutions for rich media display advertising, mobile marketing, in-game advertising and 3D widget marketing. The company name change was approved by shareholders, with over [...] more...
Warner Bros. Uses Viewpoint/Unicast To Power Ad Campaigns
DG FastChannel, Inc., a provider of digital media services to the advertising and broadcasting industries, and Viewpoint Corp., an Internet marketing technology company announced today that they have reached an exclusive agreement to power Warner Bros. upcoming Rich Media (PRM) ad campaigns. The entertainment company will work with DG FastChannel and [...] more...
Viewpoint Acquires Texas Creative Agency
Internet marketing/technology firm Viewpoint Corporation today announced that it has acquired MAKOS Advertising, L.P., an Austin, Texas-based full-service creative agency. MAKOS specializes in broadcast and video advertising, branding and graphic design, and have a roster of clients that include Dell, Rodeo Austin, Sweet Success, NASCAR, and others. MAKOS will work [...] more...
Viewpoint Service Aims to Simplify Pre-Roll Video
Unicast, the online advertising division of the Viewpoint Corporation, today released its new InStream pre-roll advertising service, which aims to provide video publishers with hassle-free, seamless video ad placement prior to playback of online content. The new service works across all OS’s, browsers, and video players like Flash, Windows Media, [...] more...
Viewpoint ONE Campaign Wins MIXX Award
Online marketer Viewpoint Interactive won the 2006 Marketing and Interactive Excellence award from the Interactive Advertising Bureau at the MIXX conference last week for ONE: The Campaign to Make Poverty History. ONE features a cross-site online advertising campaign coupled with a branded toolbar and website to fight AIDS and global [...] more...
Viewpoint Creative Swims the Tide for Cousteau’s Ocean Adventures Campaign
The front page of most websites is packed to the gills with information. There are title graphics, menus, and navigation systems. If it’s a news site, there also are headlines and feature stories. If it’s a portal, there are links and featured items from all different content sections like news, [...] more...
Viewpoint Introduces Unicast Advergaming
Online marketing technology firm Viewpoint threw its hat into the gaming arena today by unveiling its Unicast Advergaming product, the latest offering in Viewpoint’s Internet Marketing Technology (IMT) Product Series. The Unicast Advergaming product allows marketers to connect with and entertain customers through the creation of custom branded online games. Additionally, [...] more...
Viewpoint Preps for Holiday Ad Rush
Though the holiday season is still several months away, Viewpoint is alreading taking marketing initiative. In anticipation of increased ad sales during the busy shopping season, the online marketing company has launched Unicast InSeason Holiday, an ad package designed to help advertisers capitalize on the holiday rush. Unicast Holiday [...] more...
Senate Candidate Selects Viewpoint for Rich Media Ads
U.S. Senate challenger Mike McGavick from Washington state has chosen to use Unicast, the advertising division on online marketing provider Viewpoint, to power the online rich media arm of his campaign. Unicast, developers of some of the original rich media advertising in 1998, have put together three rich media video [...] more...
Viewpoint Rolls Out Rich Media Measurement Index
Rich media advertising technology developer Viewpoint has launched their “User Engagement Index,” a system that measures the performance of rich media advertising. The index describes how much user attention a rich media ad gets by measuring click-trough rate, display time, and the amount of user interaction with the ad. The [...] more...
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