viewability



JUICE Moblie Offers 100% Viewability for In-App and Mobile Web Ads

Written on
May 15th 2015
Author
Adotas

JUICE Mobile, a mobile ad tech firm, announced today that it will offer 100% viewability for both in-app and mobile web ads. This offer will apply to ads run via the company’s two proprietary ad tech platforms – Nectar®, a mobile programmatic direct platform, and Swarm, a mobile DSP. “We ... more...

Why Viewability Insight Without Action is Futile

Written on
April 15th 2015
Author
Roger Williams

“Without knowledge action is useless, and knowledge without action is futile.*” In advertising, insight from viewability reports simply isn’t enough; businesses must use this knowledge proactively to deliver what advertisers need. The ability to create actionable data was identified as the most important factor for success in a study ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014
Author
Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

Christopher Hansen, President of Netmining, Shares His 2015 Predictions: “Popular Industry Concepts Become Industry Standard”

Written on
December 29th 2014
Author
Christopher Hansen

In many ways, 2015 is the year we have been anticipating. Newer concepts that have grabbed our attention and our piloting budgets will become standard operating procedure. Metrics that measure more meaningful aspects of our performance will become more standard. From where my team sits, we see several critical shifts. ... more...

Evolve Media Further Strengthens Viewability Through Partnership with Moat

Written on
August 26th 2014
Author
Press Release

(ADOTAS) LOS ANGELES, CA – AUGUST 26, 2014 – Evolve Media, the largest publisher of enthusiast content on the web, publishing passion-fueled content for men and women under its vertical portfolios, CraveOnline and TotallyHer, today announced a partnership with Moat to help Evolve audit the viewability of all of its ... more...

Celtra Launches Cross-Screen Viewability for In-App and Web with New AdCreator Analytics

Written on
June 26th 2014
Author
Press Release

BOSTON, June 26, 2014 (ADOTAS) – Celtra Inc., provider of the first cross-screen HTML5 technology for brand advertising, today announced the release of the new AdCreator analytics which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking. Celtra is the first to provide viewability metrics on both in-app and ... more...

Yahoo! Introduces Prime View, A New Way To Buy Viewable Impressions

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – This morning, Yahoo introduced Yahoo Prime View, a new product that, according to a company spokesperson, gives brands the ability to run display advertising campaigns at a 100-percent viewability rate on Yahoo properties. This new way to purchase premium display inventory is designe to helps advertisers improve campaign ... more...

Viewability Report: 83% of Objectionable Videos Found on Brand-Safe Publishers

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — New research from Veenome, which analyzes videos on web pages and sites for content, brand safety, and viewability, has produced some eye-opening results. Based on Veenome’s indexing video impressions across its Prescient platform, which independently chooses the publications and publishers to index, the company found that: 83% of objectionable videos ... more...

WATCH: 3MS Initiative Releases New Video, Launches PSA Contest On Viewability

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online ad viewability. To launch ... more...

Moat is First to Be Accredited by the MRC For Viewability Measurement in Both Display & Online Video

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Moat Inc., an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display ... more...