viewability



Media Rating Council Grants comScore Accreditation for Video Viewability Measurement

Written on
July 30th 2015
Author
Adotas

comScore, Inc., a global media measurement and analytics company, announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). comScore video viewability measurement includes the removal of sophisticated invalid traffic (IVT) for video ad ... more...

Video Ad Tech Company Unruly To Allow Marketers To Pay For Video Views After 30 Seconds

Written on
July 17th 2015
Author
Adotas

Video ad tech company Unruly has announced a new cost-per-completed-view (CPVC) pricing model available on all of their video ad formats, giving marketers the option to only pay for a view when the video has been watched for 30 seconds. The company also announces Unruly Complete, a fully flexible blend ... more...

Sticky’s Biometric Online Eye-Tracking Technology–a Q&A with President Jeff Bander

Written on
June 19th 2015
Author
Adotas

Q: How does the Sticky technology work? Sticky provides the world’s first biometric online eye tracking technology. When consumers turn on their webcam, the camera takes pictures of multiple area of the face creating a large number of triangles. Our patented algorithms are able through triangularization to identify what people ... more...

Viewability Plus Intent = Genuine Value

Written on
June 3rd 2015
Author
Dennis Syracuse

The search for more and more data about our customers was the ad-tech industry’s primary focus for many years, but these days, data quantity is not our problem; that was last year’s buzzword and has become this years “issue.” Now it’s time to figure out how to ensure the quality ... more...

Bots Don’t Buy: How Retail is Overcoming Programmatic’s Viewability Challenge

Written on
May 28th 2015
Author
Eric Meth

Programmatic advertising has proven that it’s here to stay. eMarketer estimates that programmatic spending will account for nearly two-thirds of all display ad dollars by 2016, totaling more than $20 billion. But there’s a catch. While this form of ad buying has significant benefits, one of the biggest obstacles programmatic ... more...

JUICE Moblie Offers 100% Viewability for In-App and Mobile Web Ads

Written on
May 15th 2015
Author
Adotas

JUICE Mobile, a mobile ad tech firm, announced today that it will offer 100% viewability for both in-app and mobile web ads. This offer will apply to ads run via the company’s two proprietary ad tech platforms – Nectar®, a mobile programmatic direct platform, and Swarm, a mobile DSP. “We ... more...

Why Viewability Insight Without Action is Futile

Written on
April 15th 2015
Author
Roger Williams

“Without knowledge action is useless, and knowledge without action is futile.*” In advertising, insight from viewability reports simply isn’t enough; businesses must use this knowledge proactively to deliver what advertisers need. The ability to create actionable data was identified as the most important factor for success in a study ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014
Author
Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

Christopher Hansen, President of Netmining, Shares His 2015 Predictions: “Popular Industry Concepts Become Industry Standard”

Written on
December 29th 2014
Author
Christopher Hansen

In many ways, 2015 is the year we have been anticipating. Newer concepts that have grabbed our attention and our piloting budgets will become standard operating procedure. Metrics that measure more meaningful aspects of our performance will become more standard. From where my team sits, we see several critical shifts. ... more...

Evolve Media Further Strengthens Viewability Through Partnership with Moat

Written on
August 26th 2014
Author
Press Release

(ADOTAS) LOS ANGELES, CA – AUGUST 26, 2014 – Evolve Media, the largest publisher of enthusiast content on the web, publishing passion-fueled content for men and women under its vertical portfolios, CraveOnline and TotallyHer, today announced a partnership with Moat to help Evolve audit the viewability of all of its ... more...