videos



Why the Best Advertising Opportunities Are Now Off Facebook

Written on
February 28th 2014
Author
Ted Dhanik

ADOTAS – As advertisers flock to Facebook, the cost of ad space is skyrocketing. No doubt, brands have gained from paid advertising strategies on Facebook, but the mass migration to the social network is opening opportunities everywhere else. Today, I would argue that marketers who become too dependent on Facebook ... more...

5 New Video Ads You Should Watch Right Now: Bud Light, Learn For Life, Coca-Cola, Diet Mtn Dew, PBS

Written on
February 7th 2014
Author
Unruly Media

ADOTAS – Benedict Cumberbatch learns to count, Bud Light gets ludicrous and a PSA ruins the beach forever. Yep, it’s just another week in Adland! But which new ads have been gaining eyeballs on the Unruly Viral Video Chart over the last seven days? Which ads have been the talk of ... more...

Facebook Unveils #Hashtag Strategies for Advertisers

Written on
June 17th 2013
Author
Richard L. Tso

ADOTAS — After months of speculation, Facebook has finally announced that it will be incorporating hashtags onto the world’s largest social network. Hashtags have become widely popular on other social sites like Twitter and Instagram, providing a way for people to categorize and search for their social shares across the ... more...

5 Tips to Generate B2B Leads with Social Content

Written on
January 23rd 2013
Author
Jennifer Agustin

For B2B marketers, creating social content is a highly effective way to drive traffic to your website – but it can be difficult to turn those visitors into qualified leads. As a result, marketing dollars are wasted on producing social content that drives page views, but few true leads. With the ... more...

Connecting With Customers While Managing Branded Content and Channels

Written on
January 18th 2013
Author
Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as ... more...