videoegg
VideoEgg Forced Into Marrying Six Apart?
ADOTAS – Their courtship began in June 2009, with blogging company and social media ad network Six Apart letting its users integrate ad network VideoEgg’s invitation-based ads into their TypePad blogs. We should have known then that the two were meant for each other — today they finally tied the [...] more...
Industry news on hirings, new offerings and finance deals
ADOTAS — ReachLocal, VideoEgg, the Rubicon Project, KARMA Media Labs and ThirdAge all had annoucements. The Rubicon Project, the Internet advertising infrastructure company, has acquired Others Online, the audience optimization company, to further expand its ad optimization platform. Terms were no disclosed. The acquisition is part of an aggressive effort by [...] more...
VideoEgg partners with Six Apart
ADOTAS — The rich media ad network announced a partnership with Six Apart, a social media and services company. Under the terms of this agreement, Six Apart Media will offer AdFrames ad units as part of the company’s advertising program, allowing bloggers to easily integrate VideoEgg’s invitation-based ads into their TypePad [...] more...
VideoEgg launches AttentionRank
ADOTAS — Attention is king. Or so VideoEgg, a rich media ad network, thinks. It has unveiled AttentionRank, an ad delivery approach that identifies when and where users are most receptive to a brand’s message — evaluating media not on an impression basis, but on its ability to capture attention. By [...] more...
Seven minutes to reinvent the Internet for advertising, live streamed
ADOTAS — Streamed live online on Wednesday, May 6, 2 p.m. ET, seven minds get seven minutes each to reinvent the Internet for advertising. Join the Interactive Advertising Bureau and VideoEgg for a live webcast of the NYC event “7 Minutes to Reinvent the Internet.” Leading thinkers in the advertising industry [...] more...
VideoEgg unveils new ad unit Twig
ADOTAS — The online ad network introduced a new ad unit, named Twig, designed to optimize advertising on long web pages, such as blogs and other social sites where comments and content increase page length. Twig stretches the full width of the browser window and is an ad unit that is [...] more...
Hiring, promotion and moving roundup
ADOTAS — VideoEgg, Mars Advertising, Audience Science, Double Fusion, R/GA, AFAR and American Academy of Family Physicians had hirings, promotions and new locations announced. VideoEgg: Shelley Gosney joins as the Southeast sales manager and the flagship member of VideoEgg’s new Atlanta office. Gosney was previously the strategic sales director for Endemic Media. [...] more...
Eyespot Offers Online Publishers New Products To Maximize Ad Revenue
ADOTAS — Eyespot announced today that it is offering online publishers transitioning from VideoEgg a new option for video applications and services. The Eyespot Personalization Suite allows sites to drive traffic and monetization with online video. The suite includes advanced rich Internet and mobile video applications that allow consumers to view, [...] more...
VideoEgg Hatches CPE Pricing
ADOTAS – VideoEgg is introducing a new service called “AdFrames Brand Response Network;” an alternative to CPM for video advertising. Rates will be determined on how users respond to ads, reports Mashable. VideoEgg explains engagement by saying “Engagement doesn’t begin until a user rolls over the ad, and the AdFrame Invitation [...] more...
VideoEgg Gears Up For Extended Writers’ Strike
The writers’ strike has created a vacuum for media buyers and VideoEgg is helping to fill the need. The company is providing targeted, engagement-driven online video ads to help brands navigate in transitioning to online advertising. 60% of consumers are online 1-4 hours a day, compared to 66% of consumers that [...] more...
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Latest News
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- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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