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Break Media and Panache Study Video Together

Written on
August 18th 2008
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Editor

ADOTAS — Break Media, an online entertainment community for men, and Panache, a video advertising delivery-platform leader, announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the IAB in May of 2008. Leading brands, including Honda and T-Mobile participated in [...] more...

Study:Online Advertising and Streaming Video…

Written on
August 15th 2008
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Editor

ADOTAS — Research and Markets has announced the addition of the “Online Advertising and Streaming Video – A Solution That Ensures Content Originators Get Paid” report to their offering. The report covers topics such as distribution using viral embeds; all ad formats considered; implementation examples; distribution via value-added services and [...] more...

IDC Says: “Online Advertising Will Thrive!”

Written on
May 30th 2008
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Editor

ADOTAS - The IDC has come out with a report that is quite contradictory to many reports that have been filtering into the media as of late. As most companies are staring to tell, the United States is in a recession. During the forecast period, IDC predicts that Internet advertising [...] more...

Adify Shares Widgets With Widget Share

Written on
March 25th 2008
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Editor

ADOTAS - Adify, a technology firm focused on vertical ad networks, today announced the Adify Widget Share. The content syndication platform allows media creators to improve the brand quality of in-network sites by securely syndicating exclusive content of any type including Flash games and RSS, through widgets within an editorially [...] more...

March Madness Mayhem!

Written on
March 20th 2008
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Editor

ADOTAS - This is an abundant time of year for CBS Corp. March Madness has lent itself to being an online juggernaut for the entertainment firm and Les Moonves; the company’s president was honest with his assumptions as to why this fact is true. “People sit at their computers and [...] more...

Viewers Engage With Online Videos (Or Do They?)

Written on
March 20th 2008
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Editor

ADOTAS — People who watch television shows online are more engaged in the content – and the interactive advertising – than viewers who plop down in front of the boob tube, a survey conducted by Wi-Fi TV found. The survey of 17,000 people found that viewers were 25% more engaged in [...] more...

EyeWonder Rolls Out Live Video Ad Tool

Written on
March 18th 2008
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Editor

ADOTAS — Live video advertising just got a boost: Interactive advertising pioneers EyeWonder, Inc., has announced it will deliver live streaming video in all of its online advertising formats. “Eight years ago, EyeWonder pioneered the Instant Play Video Ad – now we are making live video advertising just as easy and [...] more...

Burst Media Busts Out Ad Network for “Deciders”

Written on
March 18th 2008
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Editor

ADOTAS – Interactive advertising gurus Burst Media today launched Burst Life Stages Network, a vertical ad network targeted toward consumers who are in the midst of “important decision-making events in their lives,” the company said. The network will be comprised of Burst Baby Boomers and Burst Family Builders Networks, with the [...] more...

Northern Exposure: How The CFL Utilizes The Web

Written on
March 10th 2008
Author
Ronald Zaslow

ADOTAS - The Canadian Football League sports a rich and storied tradition. Stars like Warren Moon, Doug Flutie and Joe Theismann helped forged their legacy in the CFL. While the league currently consists of only eight teams, it boasts a strong following in Canada and offers fans a unique football [...] more...

Jivox Hopes to Do for Video What Google’s AdWords Did for Display

Written on
March 10th 2008
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Editor

ADOTAS — Online advertising may be having a moment: according to a study by Burst Media last month, only about half of online video viewers tune out after seeing an instream ad. Self-service online video advertising platform Jivox plans to capitalize on the burgeoning market by offering smaller, mom-and-pop advertisers [...] more...


Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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