video



Adconion Direct Integrates Connected TV Offering, Taps Ex-smartclip/Yahoo Exec to Lead Strategy

Written on
March 28th 2014
Author
AdotasWire

SANTA MONICA & NEW YORK, March 27, 2014 (ADOTAS) — Adconion Direct, a global provider of true cross-channel advertising solutions across display, video, mobile, email and social on all devices, announced today the integration of Connected TV into the company’s unified cross-channel advertising technology platform. Shirlene Chandrapal (pictured), a seasoned ... more...

Interactive Video Ad Impressions Up 77 Percent Year-Over-Year

Written on
March 13th 2014
Author
AdotasWire

NEW YORK, March 13, 2014 (ADOTAS) — Brands are rapidly adopting interactive video advertising and engaging with consumers in unique ways only available within the digital ecosystem, according to data from leading video ad management platform Vindico. The data from Vindico’s 2013 “The State of Interactive Video Advertising” report shows that interactive ... more...

Adknowledge Acquires Video Syndicator Giant Media

Written on
March 10th 2014
Author
AdotasWire

KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) — Adknowledge, Inc., the largest privately owned online advertising marketplace, announced today that it has acquired Giant Media, an industry-leading video ad platform. The purchase recognizes the explosive growth of video as an advertising vehicle that will enable advertisers and ... more...

From Oscar to Online: Four Film Biz Lessons for Digital Marketers

Written on
March 3rd 2014
Author
Nick Dujnic

ADOTAS – In the wake of the Oscars, we thought it was a good time to look at some lessons the movie industry and its star-struck awards show can teach those in digital marketing: Lesson #1: Don’t Fear Untested Channels and Technology In the 1970s, Video Cassette Recorders (VCRs) were introduced ... more...

PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO

Written on
February 10th 2014
Author
Mike Daly

NEW YORK,  February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video. Advance Digital engaged with PubMatic ... more...

A Picture’s Worth a Thousand Retweets (and Then Some)

Written on
February 6th 2014
Author
Al Lalani

ADOTAS – As the old saying goes, “a picture’s worth a thousand words.” In the new age of social media, this is more true than ever. Visual social sites Pinterest and Instagram blew up last year. Other social giants strove to catch up with updates after updates, optimizing their old ... more...

ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

Ex-Target Corp. Exec Joins Adconion Direct as VP of Strategic Development

Written on
January 22nd 2014
Author
AdotasWire

SANTA MONICA. Calif., January 22, 2014 (ADOTAS) – Adconion Direct, a global leader in cross channel digital advertising across display, video, mobile, email and social, today announced Nathan Jokinen has joined the company as Vice President of Strategic Development. Prior to joining Adconion Direct, Nathan spent nearly a decade in ... more...

Brightcove Signs Definitive Agreement to Acquire Unicorn Media

Written on
January 6th 2014
Author
AdotasWire

BOSTON, January 6, 2014 (ADOTAS) – Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, today announced it has entered into a definitive agreement to acquire substantially all the assets of Unicorn Media, a leading provider of cloud video ad insertion technology. Based on a $14.00 ... more...

JiWire Raises the Bar in Mobile Advertising With Advanced Audience Targeting and ROI Solutions

Written on
December 17th 2013
Author
AdotasWire

SAN FRANCISCO, December 17, 2013 (ADOTAS) — JiWire, the leading location-powered mobile advertising and data platform, today announced a partnership with Datalogix, the big data company connecting digital advertising to offline sales. The partnership enables JiWire to offer advertisers mobile audience solutions through anonymized data on how consumers go about ... more...