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Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game

Written on
May 22nd 2013
Author
Richard L. Tso

ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in [...] more...

Preview: What’s Happening at Internet Week New York 2013

Written on
May 20th 2013
Author
Richard L. Tso

ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to [...] more...

Unruly Assesses the First 100 Days of Vine

Written on
May 9th 2013
Author
AdotasWire

NEW YORK & LONDON, May 9, 2013 (ADOTAS) – Five Vine videos are shared on Twitter every second. That’s according to new research released today by video technology company Unruly into the sharing patterns surrounding Twitter’s popular new mobile video app, which this week celebrated its 100-day birthday. Using data collected from Unruly’s [...] more...

Video Case Study: Facebook Connect Experience

Written on
April 22nd 2013
Author
Adotas

ADOTAS — The Transport Accident Commission (TAC) of Victoria, Australia found that 18-24 year olds account for 22% of all driver deaths on Victorian roads. Historically the TAC have delivered powerful TVC campaigns to combat this disproportionately high statistic; however they recognised a fresh approach could assist in strengthening [...] more...

VIRAL VIDEO: Boston Stands United

Written on
April 18th 2013
Author
Mike Daly

ADOTAS (via Sporting News) – Rene Rancourt had some help on Wednesday night. The Boston Bruins’ longtime national anthem singer turned duties over to the fans at TD Garden, and they put a fitting exclamation point on a pregame ceremony honoring the victims of Monday’s Boston Marathon bombings. Sporting News’ Jesse [...] more...

iOS Reclaims Lead, Europe Takes Off, and 2013 Sees Higher Mobile Click-Throughs and Conversions

Written on
April 18th 2013
Author
AdotasWire

SAN MATEO, CALIF., April 18, 2013 (ADOTAS) — Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013. The data originates from the company’s extensive mobile advertising platform, which consists of AdMarvel, Mobile Theory, 4th Screen [...] more...

Beer Brand Teams with CraveOnline to Unveil First-to-Market 3D Mobile Cube

Written on
April 16th 2013
Author
Mike Daly

LOS ANGELES, April 16, 2013 (ADOTAS) – Evolve Media’s CraveOnline, the largest online male lifestyle publisher, is debuting its exclusive 3D mobile cube — a first-of-its kind engagement unit promoting Henry Weinhard’s beer. The cutting-edge unit will be hosted throughout CraveOnline’s mobile channel, and includes social media connectivity, as well [...] more...

Study: Paid Google Shopping Coincides With 79% Drop in Retailers’ ‘Shopping’ Integrations

Written on
March 31st 2013
Author
AdotasWire

NEW YORK, March 27, 2013 (ADOTAS) - There was a 79% fall¹ in shopping integrations showing retailers’ products within Universal or “blended” search results on Google.com during 2012, according to new research from search and social analytics leader, Searchmetrics. The fall coincides with Google starting to charge retailers to use its [...] more...

VIRAL VIDEO: If the Jeans Look Painted On…

Written on
March 22nd 2013
Author
Mike Daly

…they just might be. In fact, American Eagle Outfitters’ “Skinny Skinny” campaign features models in body paint designed to look like jeans. The brand’s YouTube video (below) for the campaign was posted on March 22 and at this writing 2 days later, has amassed nearly 366, 000 views — spurred, no [...] more...

DG Goes All-In On Video with New Spot-Centric Brand Identity

Written on
March 11th 2013
Author
AdotasWire

NEW YORK (March 11, 2013) — DG (NASDAQ: DGIT), the world’s leading ad management and distribution platform, is introducing a unified brand identity that incorporates all of its TV and online solutions under a single corporate umbrella. The consolidated DG offers comprehensive ad campaign management that includes multi-screen delivery, cross-channel [...] more...



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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