video
Display, but Nothing Else, Hops on YouTube Mobile Site
ADOTAS – Google has officially opened the gate to display advertising on the home, search and browsing pages of the YouTube mobile website, but other advertising channels on the online site remain fenced-off from mobile. Similar to YouTube’s homepage, advertisers buy all the inventory on the mobile site daily. As traffic [...] more...
Liquidus Offers Traditional Branding With Video Inventory
ADOTAS – Minimalism has no place in interactive advertising — the more features the merrier. However, one should never stray too far from the classics. Hence why Liquidus has upgraded its inventory-displaying rich media banners to feature custom branded messages, tossing a little tradition in with innovation. Integrated into the [...] more...
Yeah, but Can the iPad Make Me Money?
ADOTAS – Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great–sleek and slick. It demos as completely intuitive, with barely a learning curve needed. The $499 price point seems a tad steep [...] more...
Viacom Yanks ‘Colbert’ and ‘Daily Show’ From Hulu
ADOTAS – Now you see it, now you don’t: Viacom is yanking “The Daily Show With Jon Stewart,” “The Colbert Report” and other Comedy Central programs from Internet TV resource Hulu after contract negotiations fell through. Viacom will still stream full-length episodes of the popular satirical shows on their respective [...] more...
Rhythm NewMedia Serves a Vid While Your App Loads
ADOTAS – I can feel the seconds of my life ticking away as my favorite app loads. I can’t help thinking, I could be watching an advertisement right now… A video ad! Fortunately mobile video ad network Rhythm NewMedia has me covered through its new monetization and advertising SDK for iPhone [...] more...
Google Found Guilty, Italian-Style
ADOTAS – The European Union sure does love getting in a tizzy about online privacy — especially when it concerns the goings-on of a certain search behemoth — but the Italian court system just upped the ante with a criminal conviction. A judge in Milan found former Google executives David [...] more...
Got Funds? YuMe Scores $25 million
ADOTAS – YuMe has a new admirer in Menlo Ventures, which led a round of funding that stuffed $25 million into the video ad tech company’s pockets. Existing investors Accel Partners, BV Capital, DAG Ventures and Khosla Ventures joined in the cash-raising and Menlo Managing Director will join YuMe’s board [...] more...
Scaling Your Video Marketing Efforts
ADOTAS – Online video has been perhaps the hottest growth category in the advertising industry over the past two years. eMarketer estimates that spending on online video advertising will grow to $4.6 billion by 2013, representing a more than sevenfold increase from the $587 million spent in 2008. Many web retailers [...] more...
Panache Unclogs Video Ad Flow
ADOTAS – Diversity is normally hailed as a positive achievement, but not in the online video space. If anything, said Panache president Steve Robinson, it’s turned the space into a nightmare of inefficiency, with video ad fulfillment costing anywhere from 25% to 40% of video ad sales. Hence Panache has [...] more...
Adap.tv Opens an In-Stream Bazaar
ADOTAS – Adap.tv has cut the ribbon on its video advertising marketplace, allowing marketers, ad agencies, publishers and ad networks to buy and sell in-stream video ads more efficiently through its onesource platform. By establishing advertisers and publishers on a shared technology platform, adap.tv bypasses the difficulties presented by a plethora [...] more...
-
Loading ...
Latest News
- Rebranded Image Space Media Revamps Pub Interface March 16th 2010 ADOTAS – No one at in-image advertising service Image Space [...] more »
- Developers Digging Windows Phone; Microsoft Employees Still Love iPhones March 16th 2010 ADOTAS – I’m sure this dude is on the fast [...] more »
- Yahoo! Embraces DSPs March 16th 2010 ADOTAS – Discussions with marketers, agency partners and tech providers [...] more »
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
Features
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
- Nickster: How about we just vote out all of these socialist big government politicians and take
