video



Dave Otten, CEO of JW Player, On How Global Appeal of Video Continues to Grow

Written on
December 12th 2014
Author
Adotas

The global appeal of video continues to grow. JW Player, a leading online and mobile video platform and player technology company, says one in seven people on the planet and one in three people in the United States and Europe watch online video content delivered by it each month. “We are ... more...

DigitalSherpa Shares 25 Reasons Why Smartphone Users Love Video Viewing

Written on
December 11th 2014
Author
Adotas

Video is the way to deliver info, fun and facts. The 14% increase in smartphone video viewing that’s predicted for 2015 –by eMarketer –proves it. Almost a quarter of a billion people will get in on digital video viewing next year–and half of them will be on smartphones. Mobile video content ... more...

Instagram Hits 300 Million Active Users, Announces Verified Accounts And Better Spam Filtering

Written on
December 10th 2014
Author
Adotas

Instagram announced it now has 300 million active users. They’ve added 100 million actives just nine months after announcing its 200th—but that doesn’t mean it’s making money. Too bad a picture isn’t worth 1,000 dollars—instead of 1,000 words! The photo sharing company, which was bought by Facebook in 2012 for a ... more...

Sizmek Presents Ads of the Week: November 17th – November 21st

Written on
November 21st 2014
Author
Sizmek

A new movie from DreamWorks, a new game from Ubisoft, and new tasty breads from McDonald’s – our ads of the week showcase of how big brands get the small details right. Check out how smart synchronization in these ads brings together animated components in clever and engaging ways. Country: France Advertiser: ... more...

Video Syndication Then and Now: An Industry Legacy By Default

Written on
November 18th 2014
Author
Tim Mahlman

It’s 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It’s an archaic practice in an age where a reputable video appearing on an inappropriate website (or next to ... more...

MediaMath Acquires Rare Crowds, CEO Eric Picard To Become VP of Strategic Partnerships

Written on
November 10th 2014
Author
Adotas

MediaMath today announces the acquisition of Rare Crowds, a technology company building innovative solutions to find marketer-defined target audiences across display, mobile, video and social. Rare Crowds’ open source technology, OpenAdStack, uses combinatorial optimization techniques and machine learning algorithms to find extremely targeted media that is ... more...

Vidible’s Co-Founder Tim Mahlman Talks Challenges And Solutions In Video Advertising

Written on
November 3rd 2014
Author
Caroline Albanese

Tim Mahlman, the co-founder and president of Vidible, is directing a company with an expected 300% growth this year. Over the summer,  Vidible served over 2.5 billion video impressions in August and averages 3,000 videos ingested into the platform per day. The company currently houses over 250,000 videos in its system with ... more...

How to Reach Your Programmatic Media-Buying Goals Across All Channels

Written on
June 26th 2014
Author
Bill Guild

ADOTAS (4th of 5 parts) – Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the “non-transferable” pain point. When good display advertising performance does not transfer over to mobile, or mobile to video, there is an addressable reason for this. Either the ... more...

In The Big Leagues: AT&T Seeks DirecTV Merger to Decrease Costs, Compete with Google

Written on
June 26th 2014
Author
Peter Koeppel

ADOTAS – As you likely know by now, AT&T has reached an agreement with DirecTV to purchase the satellite content provider for a deal valued at $67.1 billion. Pending FCC, shareholder and local government approval, the deal would help AT&T make its mark on the video and TV business as ... more...

ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...