video



Sizmek Presents Ads of the Week: November 17th – November 24th

Written on
November 21st 2014
Author
Sizmek

A new movie from DreamWorks, a new game from Ubisoft, and new tasty breads from McDonald’s – our ads of the week showcase of how big brands get the small details right. Check out how smart synchronization in these ads brings together animated components in clever and engaging ways. Country: France Advertiser: ... more...

Video Syndication Then and Now: An Industry Legacy By Default

Written on
November 18th 2014
Author
Tim Mahlman

It’s 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It’s an archaic practice in an age where a reputable video appearing on an inappropriate website (or next to ... more...

MediaMath Acquires Rare Crowds, CEO Eric Picard To Become VP of Strategic Partnerships

Written on
November 10th 2014
Author
Adotas

MediaMath today announces the acquisition of Rare Crowds, a technology company building innovative solutions to find marketer-defined target audiences across display, mobile, video and social. Rare Crowds’ open source technology, OpenAdStack, uses combinatorial optimization techniques and machine learning algorithms to find extremely targeted media that is ... more...

Vidible’s Co-Founder Tim Mahlman Talks Challenges And Solutions In Video Advertising

Written on
November 3rd 2014
Author
Caroline Albanese

Tim Mahlman, the co-founder and president of Vidible, is directing a company with an expected 300% growth this year. Over the summer,  Vidible served over 2.5 billion video impressions in August and averages 3,000 videos ingested into the platform per day. The company currently houses over 250,000 videos in its system with ... more...

How to Reach Your Programmatic Media-Buying Goals Across All Channels

Written on
June 26th 2014
Author
Bill Guild

ADOTAS (4th of 5 parts) – Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the “non-transferable” pain point. When good display advertising performance does not transfer over to mobile, or mobile to video, there is an addressable reason for this. Either the ... more...

In The Big Leagues: AT&T Seeks DirecTV Merger to Decrease Costs, Compete with Google

Written on
June 26th 2014
Author
Peter Koeppel

ADOTAS – As you likely know by now, AT&T has reached an agreement with DirecTV to purchase the satellite content provider for a deal valued at $67.1 billion. Pending FCC, shareholder and local government approval, the deal would help AT&T make its mark on the video and TV business as ... more...

ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

Epoxy Raises $6.5 Million In Series A Funding

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Epoxy, a vanguard technology company at the intersection of video and social media, announced today that Upfront Ventures and Time Warner Investments led a $6.5 million Series A financing round. Previous investors include Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert ... more...

Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...

SiteScout & Aislelabs Help Retailers Reach In-Store Shoppers Online

Written on
June 17th 2014
Author
Press Release

NEW YORK,  June 16, 2014 (ADOTAS) – SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, today announced a partnership with Aislelabs that empowers retailers to reach in-store shoppers through online advertising. Aislelabs provides in-store customer analytics and mobile marketing automation. The Aislelabs Engage platform enables retailers with mobile apps ... more...