The New York-based BODVOD distributes content over cable, broadband and mobile, and specializes in redistributing South Asian video for non-Western markets. With the Google deal, the Indian company is the first Bollywood distributor to specifically distribute to North America on a digital on-demand basis.

Google Video distributes both paid and free video content produced by pros, amateurs and folks at home. “Our deal with Google helps us expand into a new market, and it also helps us support our existing cable operator and mobile carrier affiliates,” said Vin Bhat of BODVOD in a statement. “Given Google’s undisputed leadership in search, we will be able to uncover new audiences for the best of Bollywood and other South Asian content.”

Now, CBS shows will be offered online for free, but supported by advertising, while the former agreement provided only four shows as paid downloads. But prompted by the success of CBS’s March Madness on-demand, which brought in more than $5 million more than paid offerings, and by demand from advertisers, CBS plans to offer 8 shows online, and fill them with advertising in much the same way as broadcast TV.

“Early results show that viewers are responding to programming being made available on emerging platforms for free, supported by advertising,” said CBS CEO Leslie Moonves in a statement. Comcast’s existing on-demand service offers more than 7500 programs.

According to Brian Roberts, CEO of Comcast, customers have watched more than three billion shows since 2004. The former deal also only let Comcast customers download CBS shows if there was a CBS operated station in their broadcast area. The new deal will let Comcast subscribers anywhere in the country watch the shows for up to four weeks after their air date.

Later With Jools Holland has been a hit show in the UK since 1992, and has presented live performances from artists like the The Black Eyes Peas, Elton John, Beck, The Foo Fighters, and REM. “The Later series speaks perfectly to who we are and what we’re about,” said Concert.tv president Michael Shimbo in a statement. “I’ve always been a huge fan of the series and am awed by the sheer volume of talent and amazing live performances. I know our viewers are going to love the shows and further appreciate how CONCERT.TV uses the VOD platform to bring them unique and compelling programming.”

“We’re always looking for new opportunities to connect with adult consumers on a more personal level,” said August Busch IV, Anheuser-Busch Inc. president in a statement. “With adults spending more time online looking for entertainment to fit their lifestyles, we believe Bud.TV will enable us to reach them in an engaging and fun way.”

Bud.TV will have as many as 7 different channels, and will also feature a desktop client through which users can view full-screen DVD-quality video. The online network will also help producers showcase new material. On launch, Bud.TV will help market Wild West Picture Show’s documentary, “Vince Vaughn’s Wild West Comedy Show.” It will also feature short films from Kevin Spacey’s Triggerstreet.com project and productions from LivePlanet, producers of the Project Greenlight film contest series.

Sunflower’s VOD system uses SeaChange International and Atlas On Demand technologies to splice fresh ads into on-demand content. Mediaedge:cia, which created and manages the “Jackass” campaign, uses an Atlas Media Console to plan, manage, and track the campaign. Because the SeaChange AdPulse VOD advertising platform handles ads independently of the shows in which they run, each ad can be trafficked separately. The ad copy for “Jackass” will be changed out at various times before and after the premiere to ensure that the ads are fresh and compelling.

“We’ve been offering dynamic ad insertion into on-demand programs for our local advertising clients for a few months and the response has been overwhelming,” said Patrick Knorr, General Manager, Sunflower Broadband. “By extending the capabilities to the national level with MTV Networks, Mediaedge:cia, and Paramount Pictures, we’re demonstrating the kind of win-win scenario that can unlock more value in on-demand advertising and advance the VOD business model for both programmers and operators.”

“This is a real watershed moment for VOD advertising and what MTV Networks can offer its clients,” added Carolyn Everson, Senior Vice President, Ad Sales Strategy and Business Development, for MTV Networks. “Sunflower’s test allows for almost real-time ad insertion, and allows us to give our clients something they’ve wanted since the beginning – timely, highly targeted VOD advertising opportunities.”

BesTV COO Li Huaiyu expects the IPTV service to reach anywhere from 80,000 to 100,000 households by the end of this year, a much higher number than the 50,000 to 80,000 he predicted in May. Since last month, the IPTV service has reached 10,000 households in the city of Shanghai.

BesTV charges 60-100 yuan ($7.50-12.50) per month to residential and business customers for up to 63 channels and 3000 hours of on-demand programming. Earlier this year, Chinese search engine Baidu expressed its confidence in IPTV by signing a strategic partnership with BesTV in July. Baidu has been working to promote BesTV throughout China, and is developing search technology for use by BesTV and its customers.

SMG, which is the first licensed IPTV distributor in China, also recently signed a deal with Datang Mobile to launch a mobile TV service.

“With the addition of music videos and AOL Radio with XM stations, AOL Music Now has raised the bar in the digital music service space. And, with best-in-class personalization and automated discovery features, it’s easy for music lovers to navigate the thousands of mixes, playlists and radio stations the service offers,” said AOL Music Now president Amit Shafrir in a statement.

AOL has also boosted its catalog of downloadable tunes to 2.5 million from major and independent labels. Thousands of music videos are also provided by labels like Sony BMG. Additional social features include the ability to have daily custom playlists, which can be shared with other users, music ratings, personalized home pages, and a community area featuring the most popular fans and playlists for each music genre. To promote the launch, AOL is offering $50 off the purchase of the ZEN Vision:M 30GB media player device.

“We’re very excited to add digital movie downloads and additional TV content to the already wide-variety of content that we offer through the AOL Video portal,” said AOL EVP Kevin Conroy in a statement. “We’ll continue to add more and more high quality branded content to the mix.”

AOL also continues to add to its on-demand video channels. Coming soon are TV shows from Fox and Sony Pictures, which will be accessible through AOL’s Interactive Programming Guide. Fox TV content channels will feature both new and old shows from Fox, FX, Speed and Fuel TV as paid downloads, while Sony’s channels, AXN and FunnyBone (which play retro dramas and sitcoms) will feature free ad-supported content.

“We have found that our viewers not only want live video information about cutting-edge surgical procedures, but also about the companies and institutions that have developed these innovative products and services,” said Alex Fraser, OR-Live’s director of marketing in a statement. “By seamlessly integrating relevant medical advertising into OR-Live in an uncluttered and unobtrusive way, we are providing viewers with a valuable service and creating an advertising environment from which viewers can respond proactively through easy-to-use, info-to-action-click-thru pages.”

Surgical videos are viewed live or through the archive. OR-Live is also using Google-powered keyword advertising for searches.

Together, the companies will integrate Atlas On Demand’s automated campaign management technology with Concurrent’s VOD and Everstream solutions. As a result, the new trinity hopes to combine technologies to address the wants of cable operators and programmers by offering relevant and addressable TV advertising opportunities, in turn enabling advertisers and agencies to more efficiently plan, buy, execute, and measure VOD campaigns.

“As cable’s vision of Video On Demand advertising comes into focus, Concurrent is committed to providing operators with the necessary tools to seamlessly insert, manage and track ad content,” said Gary Trimm, CEO of Concurrent, in a statement. “Integrating the campaign management and reporting tools of Atlas on Demand into the Concurrent/Everstream suite of products enables accountable digital TV advertising and provides VOD operators with additional choices that will increase the value proposition of VOD. Targeted ad insertion and quantitative reporting of this data are critical to ensuring the prolonged success of VOD’s evolving advertising revenue model.”

According to the release, the Atlas and Everstream technologies’ complementary functions will enable advertising buyers and sellers to coordinate transactions more effectively by providing the cable industry with a full-scale solution for automated ad management, advertising decision logic, campaign optimization and reporting.

“Our advertisers and ad agencies tell us that three key behind-the-scenes functionalities are required for marketers to begin to realize the full-potential of VOD advertising,” adds Atlas on Demand Senior Vice President and General Manager Scott Ferris. He continues, “This partnership directly addresses all three priorities: scalability, creative optimization and data measurement. While we are still in the early stages of establishing the infrastructure for the next-generation VOD advertising model, this agreement reduces technology hurdles, while directly addressing the digital needs of agencies and advertisers.”