video-marketing
New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee
Last week, Aggregate Knowledge (AK) launched its next-generation Media Intelligence Platform (MIP), which the company touts as capable of “bringing an exact science to the art of media buying.” “Today’s data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach [...] more...
Love Football and Grassroot Soccer Team Up to Kick AIDS
LONDON (November 29, 2012)– Love Football, the YouTube-based global football channel, and Grassroot Soccer (GRS),an international charity that uses the power of soccer in the fight against AIDS, announced a partnership that will promote awareness and support of GRS’s educational programs in Africa via the Love Football channel. Launching on [...] more...
7 Best Practices for Video Marketing
During the London 2012 Summer Olympics, advertisers were striving to outdistance their competitors with an array of TV, print, online and social media campaigns. More than 4 billion TV viewers globally were expected to watch the games and one-quarter of those were likely to view events and get updates on [...] more...
Scaling Your Video Marketing Efforts
ADOTAS – Online video has been perhaps the hottest growth category in the advertising industry over the past two years. eMarketer estimates that spending on online video advertising will grow to $4.6 billion by 2013, representing a more than sevenfold increase from the $587 million spent in 2008. Many web retailers [...] more...
Taking Online Video Beyond YouTube
ADOTAS EXCLUSIVE — The majority of conversations I’ve engaged in lately at industry events like ad:tech San Francisco centered on one topic: video. One of those chats actually started with, “I can create a home video and slap it up on YouTube. What’s different about your video marketing service?” My initial [...] more...
Spotlight
Taking Online Video Beyond YouTubeADOTAS EXCLUSIVE — The majority of conversations I’ve engaged in lately at industry events like ad:tech San Francisco centered on [...] more...
Latest News
- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
- Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »
- Video: Xbox Reveal, 5/21/13 May 21st 2013 ADOTAS – Microsoft unveiled its next-generation Xbox today at a [...] more »
- Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
Features
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
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- Pinterest Roundup — May 2013 | Technology for Publishing LLC: [...] Early Pinterest Analytics Show Brand Potential [...]
