video-marketing



SoMedia Introduces New Video Marketing Solution

Written on
April 3rd 2014
Author
AdotasWire

VANCOUVER, April 3, 2014 (ADOTAS) – SoMedia Networks Inc. (TSX-V:VID) (the “Company” or “SoMedia”), the pioneer of scalable cloud-based video production solutions, today introduced SoMedia Direct, a turnkey video production and video marketing solution for customers of large-scale online web services or marketing companies. SoMedia Direct offers direct access to ... more...

It’s the 1940s All Over Again in the Digital Video Ad Market

Written on
October 21st 2013
Author
Avi Brown

ADOTAS — On July 1, 1941, Americans tuning into a baseball game between the Brooklyn Dodgers and Philadelphia Phillies on their grainy black-and-white television sets saw something for the very first time: a commercial. The 10-second ad for Bulova watches, aired by NBC affiliate WNBT, was the world’s first TV commercial. Today’s ... more...

New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee

Written on
December 14th 2012
Author
Mike Daly

Last week, Aggregate Knowledge (AK) launched its next-generation Media Intelligence Platform (MIP), which the company touts as capable of “bringing an exact science to the art of media buying.” “Today’s data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach ... more...

Love Football and Grassroot Soccer Team Up to Kick AIDS

Written on
November 30th 2012
Author
Mike Daly

LONDON (November 29, 2012)– Love Football, the YouTube-based global football channel, and Grassroot Soccer (GRS),an international charity that uses the power of soccer in the fight against AIDS, announced a partnership that will promote awareness and support of GRS’s educational programs in Africa via the Love Football channel. Launching on ... more...

7 Best Practices for Video Marketing

Written on
August 16th 2012
Author
Daniel Laury

During the London 2012 Summer Olympics, advertisers were striving to outdistance their competitors with an array of TV, print, online and social media campaigns. More than 4 billion TV viewers globally were expected to watch the games and one-quarter of those were likely to view events and get updates on ... more...

Scaling Your Video Marketing Efforts

Written on
February 18th 2010
Author
Kirk Davis

ADOTAS – Online video has been perhaps the hottest growth category in the advertising industry over the past two years. eMarketer estimates that spending on online video advertising will grow to $4.6 billion by 2013, representing a more than sevenfold increase from the $587 million spent in 2008. Many web retailers ... more...

Taking Online Video Beyond YouTube

Written on
April 29th 2008
Author
Marc Wymar

ADOTAS EXCLUSIVE — The majority of conversations I’ve engaged in lately at industry events like ad:tech San Francisco centered on one topic: video. One of those chats actually started with, “I can create a home video and slap it up on YouTube. What’s different about your video marketing service?” My initial ... more...