video-game



TargetSpot Drives Digital Audio Advertising for Microsoft Music Service

Written on
April 10th 2013
Author
Press Release

NEW YORK, April 10, 2013 (ADOTAS) – TargetSpot, the largest Digital Audio advertising network, today announced that it will deliver in-stream audio advertising for the Xbox Music® service from Microsoft Corp®.  Xbox Music is an all-in-one music service that allows users to discover, buy, and stream music on popular devices.  The ... more...

You’re In The Game: Activision, MEC and Millennial Media Partner to Launch ‘Call of Duty: Black Ops’ 2 in UK

Written on
December 5th 2012
Author
Mike Daly

LONDON (December 05, 2012) — Activision, MEC Global and Millennial Media (NYSE:MM), today announced a new mobile advertising campaign around the launch of “Call of Duty: Black Ops 2,” the latest installment of one of the most popular video game franchises in the world. The campaign is the first ... more...

Social media hits video game console

Written on
November 18th 2009
Author
Gavin Dunaway

ADOTAS – As in-game advertising has shown promising results, advertisers will be able to connect with gamers on a new front: social media. The latest Xbox 360 update includes integrations with Facebook, Twitter and last.fm. So in between levels of “Call of Duty,” a player can tweet about how quick he ... more...

The Next Ad Generation

Written on
February 24th 2009
Author
Warren Raisch

ADOTAS EXCLUSIVE — We have seen titanic shifts in advertising over the last few years, from traditional display in print publications, to online banner ads to search engine marketing. So what’s next? One only has to look at the some of the hottest mediums to answer this question: online video ... more...