video-game-advertising
Yahoo Offers Free Online Games With Ad Partnership
ADOTAS – Yahoo is working on its play: the Internet pioneer has just inked two major ad deals with NeoEdge and Double Fusion, both technology and in-game advertising providers. In an unprecedented move in the casual gaming industry, Yahoo will offer more than 400 ad-supported downloadable games to online users [...] more...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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