video-content



Video Content Marketing and the Rise of OTT Distribution

Written on
April 3rd 2014
Author
Ben Chodor

ADOTAS – The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the masses. ... more...

SoMedia Introduces New Video Marketing Solution

Written on
April 3rd 2014
Author
AdotasWire

VANCOUVER, April 3, 2014 (ADOTAS) – SoMedia Networks Inc. (TSX-V:VID) (the “Company” or “SoMedia”), the pioneer of scalable cloud-based video production solutions, today introduced SoMedia Direct, a turnkey video production and video marketing solution for customers of large-scale online web services or marketing companies. SoMedia Direct offers direct access to ... more...

OPINION: No One Is Watching Your Video Ads

Written on
February 27th 2014
Author
Irfon Watkins

ADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are opting to watch and listen to their preferred content. For publishers, it has gone from an added extra on their site, to an integral part of their content offering. Eighty-six ... more...

Using Video to Compete and Win in the Niche Market Space

Written on
January 9th 2014
Author
Nick Pahade

ADOTAS – The rise of the online digital video – a new media revolution – is overturning established notions of how to build brands and engage customers. The change to online video offers a near-infinite variety of platforms advertisers can use to deliver niche messages. The video advertising industry is ... more...

YuMe and Gracenote to Advance Synchronized Second Screen Advertising

Written on
January 6th 2014
Author
AdotasWire

REDWOOD CITY, Calif., January 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and Gracenote(R), a global leader in music and video content recognition technology, are collaborating to synchronize TV and mobile advertising in order to optimize brand advertising spend in a multi-screen ... more...

Epidemic Sound Licenses Music By The Second

Written on
December 19th 2013
Author
AdotasWire

STOCKHOLM – December 19, 2013 – Epidemic Sound today began accepting applications for early access to the new Epidemic Sound TrackShop, which allows video content creators for the first time to license tracks from the company’s production music library for just $1.35 per second. In contrast, all other professional production music libraries – ... more...

Kitara Media Acquires Healthguru.Com; Combined Business 2014 Revenues Estimated At $50MM

Written on
December 4th 2013
Author
AdotasWire

Kitara Media Acquires Top Health Video Site HealthGuru.com from Kitara Media on Vimeo. JERSEY CITY, December 4, 2013 (ADOTAS) – Kitara Media Corp. (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced the acquisition of Health Guru Media, Inc., operator ... more...

Kitara Media Delivers PROPEL+ Video Content and Ad Delivery Solution for Advertisers and Publishers

Written on
November 20th 2013
Author
AdotasWire

JERSEY CITY, November 20, 2013 (ADOTAS) – Kitara Media Corp. (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced PROPEL+, which combines efficient delivery and optimization into one video platform. PROPEL+ provides strong brand promotion for advertisers and additional ... more...

Starcom and Yahoo! Partner to Make Digital Video More Personalized and Relevant

Written on
November 11th 2013
Author
Mike Daly

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VIDEO: Be On Integrates Emotion Measurement Platform Into Branded Video Campaigns

Written on
June 14th 2013
Author
AdotasWire

LONDON, June 14, 2013 (ADOTAS) — Be On, AOL’s global branded content business, today announces a worldwide partnership with Realeyes, an emotional testing platform that measures how people feel and react when they view branded video content. Be On can now offer biometric tracking to determine the emotional impact of a ... more...