video-completion-rate



What’s the Future of Video Ads Beyond Pre-Roll?

Written on
October 23rd 2013
Author
Richard L. Tso

ADOTAS – When you use your computer or mobile device, what activities do you gravitate towards? Besides just checking email and surfing the web, are you more likely to watch video content on your mobile phone over your desktop computer? How about the length of time you will watch a ... more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

Answers Served: Media6Degrees Frames Social Targeting for Video

Written on
December 10th 2010
Author
Gavin Dunaway

ADOTAS – Its potential has been touted for years, but it seems that online video advertising has finally hit its stride in 2010. eMarketer predicts $1.42 billion in spend this year compared to $1.02 billion in 2009. That figure will grow to nearly $2 billion in 2011 and $5.71 billion ... more...