video-advertising



Videology Questions Reliability Of Viewability Metrics On Successful Campaigns

Written on
December 17th 2014
Author
Adotas

Videology, a video advertising technology platform, today released research findings on viewable video impressions that illustrate the complexities still surrounding the use of viewability ratings to evaluate an ads effectiveness. According to IAB minimum standards, for an in-stream video ad, 50% of its area must be displayed for ... more...

DigitalSherpa Shares 25 Reasons Why Smartphone Users Love Video Viewing

Written on
December 11th 2014
Author
Adotas

Video is the way to deliver info, fun and facts. The 14% increase in smartphone video viewing that’s predicted for 2015 –by eMarketer –proves it. Almost a quarter of a billion people will get in on digital video viewing next year–and half of them will be on smartphones. Mobile video content ... more...

Video Syndication Then and Now: An Industry Legacy By Default

Written on
November 18th 2014
Author
Tim Mahlman

It’s 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It’s an archaic practice in an age where a reputable video appearing on an inappropriate website (or next to ... more...

Yahoo Acquires Programmatic Video Ad Platform BrightRoll for $640 Million All-Cash Transaction

Written on
November 12th 2014
Author
Adotas

Today Yahoo announced a definitive agreement for Yahoo to acquire the programmatic video advertising platform BrightRoll. Yahoo is acquiring BrightRoll for approximately $640 million in cash. The transaction is subject to customary closing conditions. “Video, along with mobile, social, and native, is driving a surge in digital advertising. Here at Yahoo, video ... more...

John Lewis’ Newest Christmas Ad “Monty’s Christmas” Will Thaw Your Heart

Written on
November 7th 2014
Author
Adotas

Everyone is talking about Monty the Penguin. Yesterday, John Lewis unveiled its latest festive advert “Monty’s Christmas“, featuring a young boy and what appears to be his pet penguin playing together in the lead up to Christmas Day to tune of a cover of John Lennon’s “Real Love.”After the success of last ... more...

Sizmek Presents Ads of the Week: November 3rd – November 7th

Written on
November 7th 2014
Author
Sizmek

First impressions are sometimes the only impression.  Our ads this week don’t waste any time engaging users to unlock more details, information and experiences.  From treasure hunting on the History Channel to powering eco-friendly automobiles and offering beauty tips, these ads all grab your attention and offer up clever ways ... more...

Vidible’s Co-Founder Tim Mahlman Talks Challenges And Solutions In Video Advertising

Written on
November 3rd 2014
Author
Caroline Albanese

Tim Mahlman, the co-founder and president of Vidible, is directing a company with an expected 300% growth this year. Over the summer,  Vidible served over 2.5 billion video impressions in August and averages 3,000 videos ingested into the platform per day. The company currently houses over 250,000 videos in its system with ... more...

Airline Seats in 2015: Why Publishers Need to Pursue Dynamic Pricing in Video

Written on
November 3rd 2014
Author
Brian Stempeck

Look around at the seats the next time you fly. Chances are, you won’t see many empty ones. In part, that’s because airlines work hard to sell most of their inventory. But they don’t just do it by slashing prices. On the contrary, airlines today are flying mostly full planes ... more...

Innovid Breaks Down The Anatomy of the Fragmented Consumer In The Cross-Device Video Landscape

Written on
October 29th 2014
Author
Adotas

This multi-screen, multi-platform world we live in has left consumers in the driver’s seat and advertiser’s scrambling to keep up with their every move—on every device. Whether it’s on desktops, mobile devices, tablets, connected TVs or over-the-top platforms, consumers’ already-short attention spans are now split amongst a myriad of media, ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...