video-advertising



This Week’s 5 Best Video Ads: Honey Maid, Dove, Evian, Hootsuite, NHTSA

Written on
April 11th 2014
Author
Unruly Media

ADOTAS – Honey Maid turns the other cheek, Winter Comes for social media and a baby Spider-Man moonwalks. Yes, it’s just another week in AdLand. But which ads have been setting pulses racing this week? Here are our five picks. Enjoy! 5. Honey Maid, “Love” Here’s a novel way to deal with ... more...

Dialsmith Touts New 1st-of-its-Kind Video Rating Technology

Written on
April 10th 2014
Author
AdotasWire

PORTLAND, Ore., April 10, 2014 (ADOTAS) —Dialsmith, worldwide developer, marketer and seller of the Perception Analyzer®audience response tools, has announced the general availability of Slidermetrix, a Software as a Service (SaaS) application that allows online publishers, media researchers and others sharing online content to easily add continuous, second-by-second ratings to ... more...

5 Ways Brands Can Drive Earned Media During Big Events

Written on
April 10th 2014
Author
Seraj Bharwani

ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a ... more...

This Week’s 5 Best Video Ads: Nike, King’s College, Danish Tourism, Google, Snickers

Written on
April 4th 2014
Author
Unruly Media

ADOTAS – Danes get saucy on holiday, Google goes Pokemon for April Fools, and construction workers offer a pleasant surprise to female passersby. Yes, it’s just another week in AdLand. These are the ads that have been setting pulses racing this week. Enjoy! 5. Nike Football, “Risk Everything” All of a sudden, ... more...

SoMedia Introduces New Video Marketing Solution

Written on
April 3rd 2014
Author
AdotasWire

VANCOUVER, April 3, 2014 (ADOTAS) – SoMedia Networks Inc. (TSX-V:VID) (the “Company” or “SoMedia”), the pioneer of scalable cloud-based video production solutions, today introduced SoMedia Direct, a turnkey video production and video marketing solution for customers of large-scale online web services or marketing companies. SoMedia Direct offers direct access to ... more...

SiteScout Adds Video to Self-Serve Real-Time Bidding Platform

Written on
April 2nd 2014
Author
AdotasWire

NEW YORK, April 2, 2014 — SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, has added online video to its real-time bidding (RTB) software. With SiteScout regularly seeing 30 billion ad impressions each day, it now accesses an additional 1.5 billion daily video impressions through integrations with top video ... more...

HitFix Launches HitFix Video, Multi-Platform Entertainment and Advertising Channel Delivering 90M Monthly Video Streams

Written on
March 27th 2014
Author
AdotasWire

LOS ANGELES, March 27.  2014 (ADOTAS) – HitFix (www.hitfix.com), the fastest-growing entertainment news brand in the US, today announced the launch of HitFix Video (www.hitfix.com/videos), a multi-platform channel delivering a mix of original content and highly targeted advertisements through 90 million monthly video streams to a compilation of 300 million monthly ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

5 Keys to Capitalizing on the Mobile Gaming Phenomenon

Written on
March 11th 2014
Author
Ari Brandt

ADOTAS – Over the last two years, mobile gaming has emerged as one of the largest forms of media consumption and it doesn’t appear to be slowing down. In fact, according to eMarketer, gaming continues to dominate as the most popular activity by smartphone owners and nearly 70 percent of ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...