video-advertising



BrightRoll Insights Introduces Advanced Research and Reporting for Programmatic Video

Written on
January 20th 2015
Author
Press Release

Today, BrightRoll announced global availability of advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available via the company’s programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience composition, ... more...

DoubleVerify Granted Accreditation for Digital Video Impression Quality Solution

Written on
January 13th 2015
Author
Press Release

DoubleVerify, the digital performance solutions company, has been granted accreditation from the Media Rating Council for the company’s next-generation digital impression quality suite — now including video ad viewability — which provides advertisers and their media partners with greater transparency and control over the quality of their digital promotion. DoubleVerify’s Video+ ... more...

Wake-Up Call: Your Video Consumers Have Left The Building, Why Haven’t You?

Written on
January 9th 2015
Author
Josh Speyer

Open up any business, tech or ad trade publication and you’ll see the plain truth of where your customers are heading: mobile. According to the Pew Internet Project, 58 percent of American adults own a smartphone and 42 percent own a tablet. It’s no surprise that mobile is one of the fastest growing digital industries; eMarketer also projects ... more...

The Often Overlooked Side of the Digital Publishing World: Optimization

Written on
January 5th 2015
Author
Denise Colella

Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads. However, once the ink is dry, too many miss the next step – making sure the campaign delivers to the advertiser’s goals. Sales teams assume optimization is on the way, yet ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014
Author
Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

IAB Shares Their 2015 Predictions: “2015 Will Be a Big Year for Mobile”

Written on
December 23rd 2014
Author
Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Anna Bager, Scott Cunningham and Mike Zaneis of IAB share their thoughts on the new year ahead. Anna Bager, SVP and GM of Mobile and Video at IAB Mobile: o   2015 will be ... more...

Sizmek Presents Ads of the Week: December 15th – December 19th

Written on
December 19th 2014
Author
Sizmek

We’ve assembled a few enticing seasonal treats in this week’s ad selections! Whether your perfect holiday celebration entails sparkling gifts, glam soirees or glacial adventures, our ads of the week will make your season bright. Happy holidays! Country: Canada Advertiser: American Express Media Agency: Ogilvy Publisher: MSN Canada Built Using: Sizmek Workshop Link to Ad: Click ... more...

Videology Questions Reliability Of Viewability Metrics On Successful Campaigns

Written on
December 17th 2014
Author
Adotas

Videology, a video advertising technology platform, today released research findings on viewable video impressions that illustrate the complexities still surrounding the use of viewability ratings to evaluate an ads effectiveness. According to IAB minimum standards, for an in-stream video ad, 50% of its area must be displayed for ... more...

DigitalSherpa Shares 25 Reasons Why Smartphone Users Love Video Viewing

Written on
December 11th 2014
Author
Adotas

Video is the way to deliver info, fun and facts. The 14% increase in smartphone video viewing that’s predicted for 2015 –by eMarketer –proves it. Almost a quarter of a billion people will get in on digital video viewing next year–and half of them will be on smartphones. Mobile video content ... more...

Video Syndication Then and Now: An Industry Legacy By Default

Written on
November 18th 2014
Author
Tim Mahlman

It’s 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It’s an archaic practice in an age where a reputable video appearing on an inappropriate website (or next to ... more...