video-advertising



Innovid Breaks Down The Anatomy of the Fragmented Consumer In The Cross-Device Video Landscape

Written on
October 29th 2014
Author
Adotas

This multi-screen, multi-platform world we live in has left consumers in the driver’s seat and advertiser’s scrambling to keep up with their every move—on every device. Whether it’s on desktops, mobile devices, tablets, connected TVs or over-the-top platforms, consumers’ already-short attention spans are now split amongst a myriad of media, ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...

Sizmek Presents Ads of the Week: October 13th – October 17th

Written on
October 17th 2014
Author
Sizmek

This week’s ads are all about interactivity. Buy tickets to a new film, watch live poker, save for a new Chevy or covet a tricked-out phone – it’s all here. From basic expandable banners to innovative dynamic ads, this week’s selection shows how Sizmek features and formats make every ad ... more...

Sizmek Presents Ads of the Week: October 6th – October 10th

Written on
October 10th 2014
Author
Sizmek

New film premieres, new games and new opportunities – our ads of the week launch us into the winter months with fresh ideas and fun, keeping the doldrums at bay. Get inspired by the diverse ways these advertisers use expandables and features like data capture and Skype integration to boost ... more...

Kitara Media Maintains Leadership in Health Information Video Market with HealthGuru

Written on
September 22nd 2014
Author
Press Release

(ADOTAS) JERSEY CITY, N.J., September 22, 2014 – Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced leadership benchmarks in the health information video market and new video solutions powered by the Propel+ video advertising technology platform. comScore Video ... more...

Sizmek Presents Ads of the Week: September 15th – September 19th

Written on
September 19th 2014
Author
Sizmek

In rounding up this week’s ads of the week, we asked: how do marketers keep feature-rich ads from being just plain-old busy? These ads showcase super-interactive formats that let the creative shine! Country: United States Advertiser: Norwegian.com Media Agency: Visit Norway | Innovation Norway Creative Agency: Mister-H Publisher: Facebook Built Using: Sizmek Social Link to Ad: Click Here This ... more...

Digital Advertising for Political Campaigns: The Political Playground of Dynamic Creative

Written on
September 9th 2014
Author
Jaime Singson

Most political campaigns still infiltrate the TV airwaves with ads in the run-up to primaries and general elections. TV ads serve an important purpose, but there’s nothing that screams “old school” like a TV ad.  Political campaigners have fortunately converted to the power of digital advertising, and the online battlegrounds ... more...

Evolve Media Further Strengthens Viewability Through Partnership with Moat

Written on
August 26th 2014
Author
Press Release

(ADOTAS) LOS ANGELES, CA – AUGUST 26, 2014 – Evolve Media, the largest publisher of enthusiast content on the web, publishing passion-fueled content for men and women under its vertical portfolios, CraveOnline and TotallyHer, today announced a partnership with Moat to help Evolve audit the viewability of all of its ... more...

Kitara Media Advances Mobile Video Advertising with Propel ‘Forward’ Technology Release

Written on
August 26th 2014
Author
Press Release

(ADOTAS) JERSEY CITY, N.J., August 26, 2014 – Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced its release of Propel Forward, an expanded set of offerings for mobile and multi-screen video advertising. “According to the IAB BI Intelligence Report, ... more...

A Peek Into the Future: Where Programmatic TV is Headed

Written on
July 17th 2014
Author
Jason Burke

When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV. Terry speaks of the current conversations happening in silos: Linear TV folks dismissing the relatively smaller ... more...