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Mobile Co. Avot: Consumers Interested in Mobile

Written on
July 16th 2008
Author
Kathleen

ADOTAS – Eureka! A mobile company has released a study that shows that consumers are interested in mobile video. Avot Media, a developer of real-time streaming and personalization video to mobile delivery systems, said that its mobile video user survey “revealed that mobile video is in demand by a variety [...] more...

Study: SMS Top Priority for Mobile Users

Written on
July 3rd 2008
Author
Kathleen

ADOTAS – Mobile phones are usually associated with, well, phone calls. Common sense be damned! Most people (73%) name SMS capabilities as their top priority, according to a new survey from Access Systems America in cooperation with Amplitude Research. And mobile email (63%) and the Internet (61%) are right on text’s [...] more...

Chinese Video Site Attracts $30M in U.S. Funds

Written on
July 3rd 2008
Author
Kathleen

ADOTAS – China’s largest video Web site, Youku.com has attracted $30 in venture funding led by U.S. hedger Maverick Capital. Current U.S. investors Brookside Capital, Sutter Hill Ventures and Farallon Capital also joined in, along with Chengwie Ventures. Youku.com also received a $10 million equipment loan from Western Technology Investment. Youku.com attracts [...] more...

IndieClick: “No Ads Are Better Than Bad Ads”

Written on
July 2nd 2008
Author
Kathleen

ADOTAS – IndieClick invokes a “My Way” (think Sid Vicious not Frank Sinatra’s buttery version) battle cry and vision for its business model that its audience of 13 to 35 year old entertainment/culture/social networking fiends can surely relate to. Which is probably why it’s managed to successfully monetize the social [...] more...

Fox To Monitor Audience’s Marketing Preferences in Social Network

Written on
June 23rd 2008
Author
Kathleen

ADOTAS – The Fox Broadcasting Co. has linked up with social networking service Passenger to launch an online community for passionate viewers of Fox Programs – giving the network a bird’s eye view of the audience’s programming and marketing preferences. Passenger and Fox built the community for viewers aged between 18 [...] more...

Internet’s Ad Power Creams TV

Written on
June 6th 2008
Author
Peter Koeppel

ADOTAS EXCLUSIVE — Have you seen the latest statistics on Internet usage? The results should be no surprise, and if your clients aren’t online then they’re definitely missing opportunities in the form of increased inquiries, new and repeat customers and better sales – no ifs, ands or buts about it. The most [...] more...

Minyanville To Bring Ad-Supported Videos to Phones

Written on
June 4th 2008
Author
Kathleen

ADOTAS – Financial media company Minyanville Publishing and Multimedia is banding together with Rhythm NewMedia to distribute “Minayanville’s World in Review” video content to mobile phones. The free animated short videos will be offered up to viewers with other bite-sized pieces of video in exchange for a short pre or post-roll [...] more...

Burst Media Has Finger on Gaming Pulse

Written on
June 3rd 2008
Author
Kathleen

ADOTAS – Burst Media, a provider of advertising representation, services and technology to independent Web publishers, has announced the launch of the Burst Gamers Network on an auspicious day for the video advertising industry. The network will serve advertisers that want to target men between the ages of 15 and 34 [...] more...

Tremor Shakes Things Up With New CFO

Written on
June 2nd 2008
Author
Kathleen

ADOTAS – Tremor Media, an online video advertising network, has snagged Mark Pinney (previously a Tacoda exec) as its global CFO, and secured an influx of cash from the European Founders Fund. Pinney will head Tremor’s overseas expansion effort, which will be funded by the European Founders Fund unspecified investment. Pinney [...] more...

Report: Online Video Viewership To Explode

Written on
May 27th 2008
Author
Kathleen

ADOTAS – The number of viewers who will access video online is expected to quadruple in the next few years and reach at least 1 billion worldwide in 2013, according to an ABI Research study. That’s a lot of eyeballs! ABI credits widespread broadband penetration and rising connection speeds to [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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