video-advertising



Sizmek Presents Ads of the Week: Letting the Story be the Star

Written on
September 19th 2014
Author
Sizmek

In rounding up this week’s ads of the week, we asked: how do marketers keep feature-rich ads from being just plain-old busy? These ads showcase super-interactive formats that let the creative shine! Country: United States Advertiser: Norwegian.com Media Agency: Visit Norway | Innovation Norway Creative Agency: Mister-H Publisher: Facebook Built Using: Sizmek Social Link to Ad: Click Here This ... more...

Digital Advertising for Political Campaigns: The Political Playground of Dynamic Creative

Written on
September 9th 2014
Author
Jaime Singson

Most political campaigns still infiltrate the TV airwaves with ads in the run-up to primaries and general elections. TV ads serve an important purpose, but there’s nothing that screams “old school” like a TV ad.  Political campaigners have fortunately converted to the power of digital advertising, and the online battlegrounds ... more...

Evolve Media Further Strengthens Viewability Through Partnership with Moat

Written on
August 26th 2014
Author
Press Release

(ADOTAS) LOS ANGELES, CA – AUGUST 26, 2014 – Evolve Media, the largest publisher of enthusiast content on the web, publishing passion-fueled content for men and women under its vertical portfolios, CraveOnline and TotallyHer, today announced a partnership with Moat to help Evolve audit the viewability of all of its ... more...

Kitara Media Advances Mobile Video Advertising with Propel ‘Forward’ Technology Release

Written on
August 26th 2014
Author
Press Release

(ADOTAS) JERSEY CITY, N.J., August 26, 2014 – Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced its release of Propel Forward, an expanded set of offerings for mobile and multi-screen video advertising. “According to the IAB BI Intelligence Report, ... more...

A Peek Into the Future: Where Programmatic TV is Headed

Written on
July 17th 2014
Author
Jason Burke

When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV. Terry speaks of the current conversations happening in silos: Linear TV folks dismissing the relatively smaller ... more...

Why Facebook Purchased LiveRail for over $400 Million

Written on
July 7th 2014
Author
Richard L. Tso

Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle aggregator ... more...

Sizmek Unveils Video Verification

Written on
June 25th 2014
Author
Press Release

NEW YORK, June 25, 2014 (ADOTAS) – Sizmek Inc. (SZMK), a global open ad management company that delivers multiscreen campaigns, announced that its Video Verification tool is available for all video ad serving customers beginning mid-July. Initial results of the Sizmek Video verification beta program revealed that 28% of the 1.23 billion video impressions served ... more...

Viewability Report: 83% of Objectionable Videos Found on Brand-Safe Publishers

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — New research from Veenome, which analyzes videos on web pages and sites for content, brand safety, and viewability, has produced some eye-opening results. Based on Veenome’s indexing video impressions across its Prescient platform, which independently chooses the publications and publishers to index, the company found that: 83% of objectionable videos ... more...

How To Stop Video Ad Fraud With Engagement

Written on
June 24th 2014
Author
Sid Bhatt

ADOTAS – With 25 percent of online ad revenue wasted on fraud and 36 percent of impressions derived from fake or bot sites, advertisers may feel there is little they can do to combat this troubling trend. It is clear that fraud continues to plague the advertising ecosystem. And, as ... more...

Mobile Video Advertising: Brand Building Magic is at Hand

Written on
June 18th 2014
Author
Mihael Mikek

ADOTAS – The numbers are in, and they’re telling us the future is now. Even the slickest of TV ad execs might be looking over their shoulder quite a bit these days. A recent report from the IAB makes it clear that Internet advertising is blasting holes in the mountain ... more...