video-advertising
Unruly Media Scores $25 Million in Funding, Ices Google Chrome Black Eye
ADOTAS – London-based video social video advertising platform Unruly Media announced this morning it had secured $25 million in funding, following the closing of a Series A round. Investors in what Unruly says is the biggest investment round ever for a private social video company include Amadeus Capital Partners, Van [...] more...
Case Study: Use of Special Visual Effects in Video Ads
ADOTAS – Special effects in a video are often eye-catching, but to what degree do they actually encourage a positive association with a brand when they’re used in an ad? A recent study by GenArts says it’s enough of a degree for advertisers to take note. Working with MarketTools, GenArts [...] more...
U.S. Survey Sees Video Ad Growth Skyrocketing
ADOTAS – In their second “Video State of the Industry Survey,” Adap.tv and Digiday found that brand advertisers who have bought online video ads in the U.S. this year are planning to increase their 2012 budgets by 47 percent. For brands that didn’t purchase any video ads in 2011, 84 [...] more...
Korrelate Teams With TidalTV To Take On The Automotive Industry
ADOTAS – Korrelate, provider of the first census-based, privacy-sensitive link between digital marketing efforts and purchases, announced a partnership today with TidalTV, giving the video advertising platform and solutions provider access to Korrelate’s O2O (online to offline) solution. This solution is meant to help advertisers supplement click-throughs and other COA metrics [...] more...
BrightRoll Gains $30M Paycheck
ADOTAS – Video advertising company BrightRoll has announced it has closed $30 million in financing. Trident Capital led the equity financing, and Trident Senior Managing Director Evangelos Simoudis will be joining the BrightRoll board. Existing investors True Ventures, Scale Venture Partners and Adams Street Partners all participated, as did Comerica [...] more...
Video Ads for Pandora’s Radio Star
ADOTAS — Further venturing into the visual arena, audio-centric site Pandora.com, which builds radio playlists for specific users based on preferences, will feature video campaigns for NBC and Electronic Arts. Through 30-second spots, user-initiated extended video trailers and branded radio stations, NBC will be highlighting its new hospital drama “Mercy” while [...] more...
Klickable takes online video deeper
ADOTAS — The race to conquer the video revenue problem has started to heat up. Emerging companies, like Clikthrough, which just secured $1 million in Series A funding, are coming up with interactive experiences to entice users to drill down into content. One of the companies is Klickable, a New York-based [...] more...
YouTube Excedrin Challenge
ADOTAS — With healthcare seeming to be a top priority in Obama’s incoming administration, pharmacutical companies and health providers need a way to engage with more people. Heaving regulation and concerns over privacy has stymied the effort online, though I know advertising agencies and companies are searching for the right campaigns. [...] more...
Hyper-Local CitySquares Fastest-Growing Search Site
ADOTAS – The hyper-local search site, CitySquares.com, has become the fastest-growing search site, Quantcast reports. It’s also the premiere hyper-local search site in New England, New York City and eastern New York State. Currently, the site has more than 500,000 users and hope to reach 1 million by September. Since expanding [...] more...
The Future of Display Ad Measurement
ADOTAS EXCLUSIVE — The topic of online display advertising effectiveness has been covered in many forums, including the AlwaysOn Global 250 and Stanford Summit which our company attended last week. A hot topic of our own presentation, as well as many of the discussion groups and panels, was what display [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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