video-advertising



BrightRoll Deepens Partnership with DoubleVerify to Minimize Fraud in Programmatic Video Advertising

Written on
April 30th 2015
Author
Adotas

Today, BrightRoll announced a deeper integration with DoubleVerify to automate and streamline access to the company’s fraud protection solution, making it available on a managed basis through the BrightRoll DSP. This expanded partnership gives advertisers even greater transparency and control over where their digital video ads are running by enabling ... more...

Quick Guide to Net Neutrality: What Does It Mean to Your Company?

Written on
April 24th 2015
Author
Adotas

Here’s an Infographic about net neutrality from Adadyn that you don’t want to miss. Who is Adadyn? “We offer access to programmatic media at a budget,” says founder and CEO Kiran Gopinath (pictured left), “plus audience segmentation and data management functionality, so all brands can control and maximize the ... more...

Instagram, Instamovie, Instahit?

Written on
April 22nd 2015
Author
Adotas

New work from Deutsch NY, titled: “The Benzacs” – a teen insta-dramedy, lets you witness the angst, hilarity, romance, and group dynamics of four East Sandalwood High School friends—Ivy, Cam, Oak and Essy— as they strive to be cool while still being true to themselves! The Benzacs focuses on all ... more...

Wirewax Offers New Data on How Consumers Interact With Video

Written on
April 22nd 2015
Author
Callanan

Adotas is pleased to offer this article from WIREWAX CEO Steve Callanan There’s no doubt that real, tangible data is part of the everyday in the modern digital world. It’s universally accepted that the wealth of data we have at our disposal today has changed practically every industry, and the ... more...

Celtra offers “Programmatic Creative” for brands and agencies to better target customers

Written on
April 21st 2015
Author
Adotas

Celtra Inc., a creative, analytics and optimization platform for display advertising, today announced the release of Programmatic Creative, a new addition to its AdCreator platform. Programmatic Creative allows advertisers to build and run data-driven dynamic creatives using leading information services and data analytics providers, such as Neustar, across mobile and ... more...

Interactive Video Technology–Are You Ready For This?

Written on
April 7th 2015
Author
Adotas

Innovid Inc., announced the issuance of a patent by the U.S. Patent Office that covers interactive video technology —an innovation sweeping the digital advertising industry. The patent for invention number 8,745,657 is for “inserting interactive objects into video content.” The patent was originally filed in February 2009. The patent covers the ... more...

Barely Branded & Totally Viral Video (sort of) Ads

Written on
March 23rd 2015
Author
Adotas

Here are two great examples of how fabulously creative video advertising can make you part of a worldwide discussion about issues that matter –and your product or mission. If you create something catchy enough, viewers will be compelled to share it–over and over. One of the most popular ads that ... more...

10 Most-Viewed Video Ads on YouTube: February 2015

Written on
March 23rd 2015
Author
Adotas

Google has released the YouTube Ads Leaderboard for February 2015. Some interesting news: Viewers continued to watch Super Bowl ads long after the game was over. Dig this: 7 of the top 10 ads this month are from the Super Bowl. Every video ad in the top ten generated over ... more...

Ooyala’s Q4 2014 Video Index Report

Written on
March 16th 2015
Author
Adotas

Ooyala has released its Q4 2014 Video Index Report. Some of the highlights include: • Mobile viewing grew 16x since 2011 • 34% of all video plays in Q4 were on tablets and smartphones • Tablet and smartphone plays grew 2x in the past year, 5x since 2012, and 16x since 2011 Ad impressions follow suit.   • Tablets ... more...

BrightRoll Insights Introduces Advanced Research and Reporting for Programmatic Video

Written on
January 20th 2015
Author
Press Release

Today, BrightRoll announced global availability of advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available via the company’s programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience composition, ... more...