video-advertising



Mapping ROI Through the Video Ad Sales Funnel

Written on
July 22nd 2015
Author
Hillel Scheinfeld

A buyer’s journey is complex. When we consider purchases, there are a number of factors that ultimately contribute to the purchase itself. Brands and marketers are still trying to figure out which strategies can help influence the purchase path by driving intent and moving consumers through the sales funnel. We’ve seen ... more...

Opera Mediaworks Unveils Opera House, a Global Creative Studio

Written on
July 16th 2015
Author
Adotas

Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences Opera Mediaworks, the first mobile ad platform built for brands, has launched its global creative studio, Opera House. Opera House is comprised of professionals spanning the world’s top markets across North America, Northern and Southern Europe, Africa, Latin America ... more...

VideoNuez Summit Asks: Is ad spending a zero sum game with advertisers shifting from TV to video?

Written on
July 10th 2015
Author
Adotas

The leadoff session at the recent VideoNeuz Video Ad Summit addressed the question: Is ad spending a zero sum game with advertisers shifting spending from TV to video? Scott Ferber, Chairman and CEO of Videology, argued that in fact the opposite is happening and made a case for convergence of ... more...

AOL/Verizon Eyeing Millennial Media

Written on
July 9th 2015
Author
Adotas

The Buzz: TechCrunch says AOL/Verizon is making a mobile ad push by looking to buy Millennial Media for around $300M. What We Know: Millennial has lost nearly 90% percent of its valuation since going public; it was trading at $1.45 per share as of market close yesterday, giving it a ... more...

BrightRoll Deepens Partnership with DoubleVerify to Minimize Fraud in Programmatic Video Advertising

Written on
April 30th 2015
Author
Adotas

Today, BrightRoll announced a deeper integration with DoubleVerify to automate and streamline access to the company’s fraud protection solution, making it available on a managed basis through the BrightRoll DSP. This expanded partnership gives advertisers even greater transparency and control over where their digital video ads are running by enabling ... more...

Quick Guide to Net Neutrality: What Does It Mean to Your Company?

Written on
April 24th 2015
Author
Adotas

Here’s an Infographic about net neutrality from Adadyn that you don’t want to miss. Who is Adadyn? “We offer access to programmatic media at a budget,” says founder and CEO Kiran Gopinath (pictured left), “plus audience segmentation and data management functionality, so all brands can control and maximize the ... more...

Instagram, Instamovie, Instahit?

Written on
April 22nd 2015
Author
Adotas

New work from Deutsch NY, titled: “The Benzacs” – a teen insta-dramedy, lets you witness the angst, hilarity, romance, and group dynamics of four East Sandalwood High School friends—Ivy, Cam, Oak and Essy— as they strive to be cool while still being true to themselves! The Benzacs focuses on all ... more...

Wirewax Offers New Data on How Consumers Interact With Video

Written on
April 22nd 2015
Author
Callanan

Adotas is pleased to offer this article from WIREWAX CEO Steve Callanan There’s no doubt that real, tangible data is part of the everyday in the modern digital world. It’s universally accepted that the wealth of data we have at our disposal today has changed practically every industry, and the ... more...

Celtra offers “Programmatic Creative” for brands and agencies to better target customers

Written on
April 21st 2015
Author
Adotas

Celtra Inc., a creative, analytics and optimization platform for display advertising, today announced the release of Programmatic Creative, a new addition to its AdCreator platform. Programmatic Creative allows advertisers to build and run data-driven dynamic creatives using leading information services and data analytics providers, such as Neustar, across mobile and ... more...

Interactive Video Technology–Are You Ready For This?

Written on
April 7th 2015
Author
Adotas

Innovid Inc., announced the issuance of a patent by the U.S. Patent Office that covers interactive video technology —an innovation sweeping the digital advertising industry. The patent for invention number 8,745,657 is for “inserting interactive objects into video content.” The patent was originally filed in February 2009. The patent covers the ... more...