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YouTube Now a Giant Test Tube for Marketers

Written on: March 27th 2008
Author: Editor

ADOTAS – YouTube recently announced that it added a new tool for video makers who want to know when, where and how many viewers are watching their creations. Marketers will likely get the most out of the new free tool – called YouTube Insight – according to a report in [...] more...

Burst Media Busts Out Ad Network for “Deciders”

Written on: March 18th 2008
Author: Editor

ADOTAS – Interactive advertising gurus Burst Media today launched Burst Life Stages Network, a vertical ad network targeted toward consumers who are in the midst of “important decision-making events in their lives,” the company said. The network will be comprised of Burst Baby Boomers and Burst Family Builders Networks, with the [...] more...

VideoEgg Gears Up For Extended Writers’ Strike

Written on: December 7th 2007
Author: Editor

The writers’ strike has created a vacuum for media buyers and VideoEgg is helping to fill the need. The company is providing targeted, engagement-driven online video ads to help brands navigate in transitioning to online advertising. 60% of consumers are online 1-4 hours a day, compared to 66% of consumers that [...] more...