video-ads



Dig These Digital Developments: From Brews to News

Written on
August 7th 2015
Author
Adotas

Big Boost for Video Ads with Content That Touches People Heineken‘s Twitter videos–#SubwaySymphony–has been engaged with 1.1 million times on the social site. The engagement rate hit 14%–way, way up from the brand’s previous benchmark of 5%. More Money Going to Digital Standard Media Index–they track 80% of the largest US ... more...

Google’s New Flash Pause Tool — Are Video Ads Crippled? An Exclusive Q&A with Vince Meyer

Written on
June 18th 2015
Author
Vincent Meyer

Google’s latest Flash pause tool lets users pause plugin content that is peripheral to the main page. Q: What does this mean? Essentially, Google Chrome detects and pauses flash plugin content that’s independent of the main content. So, a flash banner ad would be paused, but a flash video game would still ... more...

Twitter Ruffles Own Feathers With Speculated New Auto-Play Video Ad Product

Written on
January 12th 2015
Author
Adotas

Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to ... more...

Sizmek Presents Ads of the Week: October 27th – October 31st

Written on
October 31st 2014
Author
Sizmek

Decision. Decisions. This week’s ads are all about giving users fun and engaging options right in the ad experience. Choose your soul mate razor, for example, or your perfect hair color, your favorite superhero or your preferred treat to dunk in a glass of milk. Sizmek ads make these kinds ... more...

Honda’s Double-Sided Story on YouTube Allows Users to Switch Between Perfectly Parallel Lives

Written on
October 30th 2014
Author
Adotas

­­ This may be the coolest ad you’ll see on YouTube today. Honda and Wieden + Kennedy London created the incredibly innovated “doubled-sided story” on Youtube to promote its two cars, the Civic and the Civic Type R.  The dual-sided story is three minutes long (six if you want them separated) and ... more...

What is a Private Mobile RTB Marketplace and How Does it Work?

Written on
June 5th 2014
Author
Kathie Green

ADOTAS – A private mobile RTB marketplace connects publishers to demand sources. The advertiser, or demand side, bids on mobile ad impressions in real time from publishers, or the supply side. The term “private” means that a specific publisher has opted to sell their inventory on an exchange, but they ... more...

This Week’s 5 Best Video Ads: Nike, Umea, Nissan, Apple, New York Rescue Mission

Written on
May 2nd 2014
Author
Unruly Media

ADOTAS – Apple becomes even more Gigantic, a car cleans itself and The Hulk plays football. Yep, it’s just another week in AdLand. But which ads have been setting the web alight over the last seven days? Here are our five picks. Enjoy! 5. Nike Football, “Winner Stays” The march towards this summer’s World ... more...

This Week’s Best Video Ads: Batman, World Cup, Unsung Heroes, World’s Toughest Job

Written on
April 18th 2014
Author
Unruly Media

ADOTAS – People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it’s just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got everyone ... more...

This Week’s 5 Best Video Ads: Honey Maid, Dove, Evian, Hootsuite, NHTSA

Written on
April 11th 2014
Author
Unruly Media

ADOTAS – Honey Maid turns the other cheek, Winter Comes for social media and a baby Spider-Man moonwalks. Yes, it’s just another week in AdLand. But which ads have been setting pulses racing this week? Here are our five picks. Enjoy! 5. Honey Maid, “Love” Here’s a novel way to deal with ... more...

LiveRail Leverages Highwinds CDN for Video Ad Streaming

Written on
March 26th 2014
Author
Press Release

SAN FRANCISCO, March 26, 2014 (GLOBE NEWSWIRE) — Highwinds(R) today announced that it has become the exclusive CDN (content delivery network) provider for LiveRail, the leading video monetization platform for publishers. Highwinds has a strong foothold in the ad tech space, with nearly 20 top platforms currently on its customer roster. These advertising properties leverage Highwinds CDN ... more...