video-ads



What is a Private Mobile RTB Marketplace and How Does it Work?

Written on
June 5th 2014
Author
Kathie Green

ADOTAS – A private mobile RTB marketplace connects publishers to demand sources. The advertiser, or demand side, bids on mobile ad impressions in real time from publishers, or the supply side. The term “private” means that a specific publisher has opted to sell their inventory on an exchange, but they ... more...

This Week’s 5 Best Video Ads: Nike, Umea, Nissan, Apple, New York Rescue Mission

Written on
May 2nd 2014
Author
Unruly Media

ADOTAS – Apple becomes even more Gigantic, a car cleans itself and The Hulk plays football. Yep, it’s just another week in AdLand. But which ads have been setting the web alight over the last seven days? Here are our five picks. Enjoy! 5. Nike Football, “Winner Stays” The march towards this summer’s World ... more...

This Week’s Best Video Ads: Batman, World Cup, Unsung Heroes, World’s Toughest Job

Written on
April 18th 2014
Author
Unruly Media

ADOTAS – People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it’s just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got everyone ... more...

This Week’s 5 Best Video Ads: Honey Maid, Dove, Evian, Hootsuite, NHTSA

Written on
April 11th 2014
Author
Unruly Media

ADOTAS – Honey Maid turns the other cheek, Winter Comes for social media and a baby Spider-Man moonwalks. Yes, it’s just another week in AdLand. But which ads have been setting pulses racing this week? Here are our five picks. Enjoy! 5. Honey Maid, “Love” Here’s a novel way to deal with ... more...

LiveRail Leverages Highwinds CDN for Video Ad Streaming

Written on
March 26th 2014
Author
Press Release

SAN FRANCISCO, March 26, 2014 (GLOBE NEWSWIRE) — Highwinds(R) today announced that it has become the exclusive CDN (content delivery network) provider for LiveRail, the leading video monetization platform for publishers. Highwinds has a strong foothold in the ad tech space, with nearly 20 top platforms currently on its customer roster. These advertising properties leverage Highwinds CDN ... more...

Interactive Video Ad Impressions Up 77 Percent Year-Over-Year

Written on
March 13th 2014
Author
Press Release

NEW YORK, March 13, 2014 (ADOTAS) — Brands are rapidly adopting interactive video advertising and engaging with consumers in unique ways only available within the digital ecosystem, according to data from leading video ad management platform Vindico. The data from Vindico’s 2013 “The State of Interactive Video Advertising” report shows that interactive ... more...

Adblock Plus is Now Available for Safari

Written on
January 21st 2014
Author
Press Release

COLOGNE, Germany, January 21, 2014 (ADOTAS) – Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, today announced that Adblock Plus for Safari is officially available for download worldwide. With the inclusion of Safari, the Adblock Plus add-on is now available for every major browser: Chrome, Firefox, ... more...

5 New Video Ads You Should Watch Right Now: Jaguar, Squarespace, Axe, Apple, ‘Devil’s Due’

Written on
January 17th 2014
Author
Unruly Media

ADOTAS – The last seven days have seen a whirlwind of new content from adland, and we’ve sifted through it all to find the best for this week’s round-up. Brands started to tease us with Super Bowl tasters, tech giant Apple launched an intriguing new campaign, and the prankvert showed us ... more...

The Most Shared Holiday Ads Of 2013

Written on
December 31st 2013
Author
Unruly Media

ADOTAS – To celebrate this festive season, we have come up with the most shared holiday ads of the year. They include a brilliant spot from Apple, a heart-warming commercial from Canadian airline WestJet and a stocking filler from Kmart. 10. Three – The Pony at Christmas #DancePonyDance 79,956 Shares; 1,131,014 Views 9. ... more...

UPDATED: Will Facebook’s New Promoted Videos Haul in Hundred$ of Million$?

Written on
December 18th 2013
Author
Mike Daly

ADOTAS – If you’re a Facebook user, you’ve likely noticed that videos recently posted by your friends in your News Feed tend to play automatically, without sound, as you scroll over them. And when you scroll past them, they stop. The video would only play with audio when you tapped ... more...