video-ad



Vserv.mobi Launches RTB on its Mobile Ad Exchange

Written on
April 8th 2014
Author
AdotasWire

MUMBAI, SAN FRANCISCO, SINGAPORE, CAPE TOWN, DUBAI, April 8, 2014 (ADOTAS) – With an aim to empower advertisers and developers, award winning mobile ad exchange Vserv.mobi today announced the launch of its data-augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it ... more...

New Vindico Adtricity Report Finds Nearly 60% of Digital Video Ads Lack the Opportunity to Be Seen by a Viewer

Written on
December 18th 2013
Author
AdotasWire

NEW YORK, December 18, 2013 (ADOTAS) – Leading video ad server Vindico today released the findings of their latest report conducted through the company’s digital video ad viewability and verification tool, Adtricity. The report analyzed over 3.9 billion video ad impressions that passed through Adtricity over a two-month period. Adtricity measures the quality ... more...

Holiday Shopping Study: 47% Say They’ll Spend Less, While 31% Wish For Something Green

Written on
November 27th 2013
Author
Richard L. Tso

ADOTAS – As retailers shift into high gear this week, launching Black Friday promotions and holiday advertising campaigns to turn online traffic into in-store foot traffic, are they really making the right investments for the season? According to recent findings from the DDB Life Style Study, this year almost half ... more...

5 New Video Ads You Should Watch Right Now

Written on
November 15th 2013
Author
Unruly Media

ADOTAS – Ready yourself, it’s going to be a thrill-ride – with a week drenched in speed, daring and action. That’s right, AdLand has set pulses racing this week, with Volvo Trucks teaming up with an action superstar and rally legend Ken Block back with another installment in his incredible ... more...

AdSpruce Announces Unique Mobile VideoWall to Monetise Media on the Mobile Web

Written on
November 8th 2013
Author
AdotasWire

LONDON, November 8, 2013 (ADOTAS) — AdSpruce, the mobile video ad network, has just released details of a new Paywall-style technology that can monetise media or content on the mobile web by inserting a video ad that consumers must watch before continuing to access premium content. Currently in private beta, the ... more...

Liverail Unveils Real-Time Bidding for Video Ad Pods

Written on
October 21st 2013
Author
AdotasWire

SAN FRANCISCO, October 21, 2013 (ADOTAS) – LiveRail, the leading video monetization platform for publishers, today announced the support and availability of the industry’s first RTB-based Pod management, giving publishers the ability to traffic more than one video ad in a sequenced group, similar to a TV commercial break, programmatically. ... more...

AFAIK: Brand Activation Association, Vobok, Datonics, SourceKnowledge

Written on
June 3rd 2013
Author
Mike Daly

ADOTAS — We sorted through the junk email to deliver you the most critical nuggets of information for today’s roundup. Here we go: Kraft Foods will be joining several other leading companies as presenters at the Brand Activation Association (BAA) West Coast conference Marketing to the Omni-Channel Shopper: Using Technology To Win ... more...

Adotas Poll: IDFA a Good Long-Term Solution

Written on
May 10th 2013
Author
Mike Daly

ADOTAS – In last week’s poll, we asked our readers: “Is Apple’s switch from UDID to IDFA a good long-term solution?” Here’s the final tally: Yes (93%) No (7%) This week’s poll question is: Which video ad company’s IPO would draw the strongest response! Tremor Video YuMe Adap.tv Got an opinion? Respond via the Voter Booth on the lower ... more...

Second Screening: Where the Action Is in Mobile

Written on
May 9th 2013
Author
David Scatterday

ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the most exciting ... more...

3 Imperatives For Making Online Video Live Up to the Hype

Written on
April 25th 2013
Author
Ben Swiss

ADOTAS – For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip year-over-year).  On the other, even with that level of growth, the dollars spent ... more...