video-ad-network



Mobile Programmatic 101: The Potential (And Challenge) of Mobile

Written on
July 22nd 2014
Author
Richard L. Tso

By now, you’ve undoubtedly heard about programmatic advertising, how it doing for the ad world what the automated assembly line did for the automobile manufacturing industry. Last year when programmatic first burst on the scene, the IAB reported that approximately 20 percent of all digital advertising was sold by one ... more...

DataXu Adds Video to Private Exchange Capabilities

Written on
March 6th 2014
Author
Press Release

BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced the addition of Private Exchange video to its platform. This brings programmatic video to the point where brand marketers can confidently make increasingly bold shifts in budget, from TV, to ... more...

Gilbarco Veeder-Root Acquires Outcast Media

Written on
January 13th 2014
Author
Press Release

GREENSBORO, N.C., January 13, 2014 (ADOTAS)  – Gilbarco Veeder-Root, the worldwide leader in retail petroleum technology, announced today that it has reached a definitive agreement to acquire Outcast Media, the fastest growing video network at the pump.  Outcast will operate as the media business unit of Gilbarco, putting the combined company ... more...

Where Have You Gone, Dru Nelson?

Written on
March 27th 2013
Author
Mike Daly

ADOTAS – Dru Nelson (pictured) has quietly disappeared from the corporate website of BrightRoll, which he co-founded in 2006 and where he had been serving as Chief Technology Officer. Asked about that development in a phone call earlier this week, BrightRoll PR Manager Maya Komadina told ADOTAS she would look into ... more...

‘Jimmy Kimmel Live’ – at the Gas Pump

Written on
February 19th 2013
Author
Larissa Lohman

“Jimmy Kimmel Live,” as well as other popular ABC television shows like “The View” and “The Chew,” can now be seen at a gas pump near you. On February 7, Outcast Media signed a deal with ABC Entertainment to air clips of these popular shows and others on the Fuel Network, ... more...

SpotXchange’s First Call Service Adds More Than 50 New Publishers

Written on
September 17th 2012
Author
Press Release

DENVER  (September 17, 2012) – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that First Call™ has seen more than 50 publishers start to use the service since its launch in February. This increase in publishers has added an average of 40 million daily impression opportunities ... more...

Burst Media Says 18% Take Action After Viewing Video Ad

Written on
November 8th 2011
Author
Gavin Dunaway

ADOTAS – In correlation with its launch of 12 new Internet video channels with TV-style programming, blinkx wholly owned subsidiary Burst Media has released the interesting inforgraphic below, which suggests 18% of online video viewers took an action based on a suggestion from an ad. There’s lots of juicy factoids ... more...

Overcoming Online Video’s Poor Business Practices

Written on
July 11th 2011
Author
Alvin Bowles

ADOTAS – According to pundits, the online video market isn’t capitalizing on the industry’s growth. Analysts claim the Web was the Upfront’s biggest loser. They’re also saying wide spread consumer adoption by valuable demographics should be fueling considerable advertising investment, yet marketers are refusing to apply spend with the same ... more...

Video Hub Gives Tremor Clients a Comprehensive Platform

Written on
May 24th 2011
Author
Gavin Dunaway

Two dozen advertisers have hopped on board for Tremor Media’s launch of Video Hub, the online advertising network’s new comprehensive video advertising management platform that includes extensive analytics. In addition to real-time campaign reporting, Video Hub users can easily analyze data versus past campaign performance. Tremor’s SE2 technology digs out actionable analytics that ... more...

BrightRoll Reports Online Video Now a Media-Buying Staple

Written on
May 3rd 2011
Author
Gavin Dunaway

ADOTAS – Online video is now a staple in media-buying, reports video ad network BrightRoll in its 2011 Online Video Advertising Report. Surveys of media buyers from the last few BrightRoll reports have shown a great deal of interest in the space, but confusion over ROI and targeting abilities. Eighty-six percent ... more...