The campaign utilizes the new IntelliTXT word ownership program which gives advertisers exclusive access to the words of their choice on every publisher. Because the ad unit is completely user-initiated, BCRF’s message will target users who are demonstrating an interest by interacting with the highlighted phrase.

“We are very grateful to Vibrant Media and Wilson for their support, and know that highlighting ‘breast cancer’ in pink across the Internet will evoke a strong response from the millions of people affected directly and indirectly by this disease,” said Myra J. Biblowit, president of The Breast Cancer Research Foundation.

Doug Stevenson, CEO and Co-founder of Vibrant Media added, “The branding and targeting capabilities of IntelliTXT VIDEO have been proven by top-tier advertisers, and it’s an honor to help generate awareness through user-initiated commercials for such a worthwhile cause as breast cancer research and awareness.”

The campaign will be seen on a number of health and women’s sites like iVillage, Oxygen.com, Shape.com, and Nubella.com, and Wilson will donate one dollar to the BCRF for each click on the video ad unit, up to $100,000.

“It’s great to be recognized by Inc. magazine as one of America’s fastest growing companies, and we see this as a strong validation of Vibrant Media’s ability to engage users with relevant and effective advertising,” said Doug Stevenson, co-founder and CEO of Vibrant Media. “The recent launch of IntelliTXT VIDEO has opened in-text advertising to brand marketers for the first time, who are taking advantage of our capacity to deliver over 200 million user-initiated commercials per month. This increasing demand for video campaigns and our continued global expansion will accelerate Vibrant Media’s rapid growth for the future.”

More than 1,200 publishers currently use IntelliTXT campaigns in seven languages and service such advertisers as Microsoft, Sony, Nike, Intel, and Warner Brothers.

Then, a company like Vibrant Media comes along, one whose sole focus is on the contextual space, but with different implications. Recognize the double-green underlines coating the words within your choice online destinations? You have Vibrant to blame, as the company’s best known for those text-filled balloons emerging from a mouse over of those lines, a format which they dub IntelliTXT. Consider it the most subtle, un-invasive form of contextual targeting. But now, the company is taking bold steps with IntelliTXT, creating a video-based form of their brainchild, which completely emphasizes their “user-initiated advertising” strategy.

Recently, ADOTAS sat down with Vibrant Media’s co-founder/CEO Doug Stevenson (a former ecommerce head at AOL Europe), as well as Marketing Director Anna Kassoway for an in-person, in-depth chat about the goings on at Vibrant, what makes them tick, and what separates them from the pack.

ADOTAS: Hi, guys. So what’s the story with Vibrant, what is going on with new ad unit?

Doug: I think the really interesting thing about our business is we’ve been focused on contextual advertising for nearly six years now. So, we’re in-depth specialists in this space. What we’re doing with the new video ad unit is, we believe, pushing the envelope of contextual advertising—moving contextual advertising to the next evolution, where you start bringing branded video advertising onboard.

A: Tell me a little about your history.

D: We started off in London. Then, we moved over to San Francisco back in the end of 2001. When we arrived, everybody was saying, ‘by the way, everyone’s left’. (Laughs) It was a very different time. But in hindsight, it was a good time because it allowed us to get office space and people pretty easily, and we have been building our presence pretty nicely over the last 5 years.

It again goes back to the fact that we are specialists with 120 people in the business focused on one area: that is contextual advertising. It’s making the point of right place, right time, relevant advertising placed next to relevant content. Now, I guess our technology, which is patent-pending, allows us to deliver results in seven different languages.

Now, it’s gone from text to video.

Anna: First, just to reinforce what Doug’s saying, I think having such an early start in contextual advertising and really being here at the very, very beginning in the United States has allowed us to have such a large distribution and such a sophisticated technology at this early stage of the game. So just out of the gates with IntelliTXT video, we already have over 200 million commercials that we can deliver a month.

IntelliTXT VIDEO ads improve on Vibrant’s existing service, which offers user-initiated text ads that appeared in a small window when the user demonstrated interest by mousing-over a double-underlined word or phrase. Only now, IntelliTXT VIDEO ads offer advertisers the ability to include video with audio, Flash, or static images such as logos.

“Advertisers recognize the potential for video advertising on the Internet, but delivering video through banners, interstitials and pre-roll has only added to the noise of the Web,” said Doug Stevenson, co-founder and CEO of Vibrant Media, in a press statement. “IntelliTXT VIDEO is the only rich media-enabled medium that lets users decide which topics they’d like to view advertisements on. This provides immense value to advertisers looking to engage a highly targeted audience with their most effective creative for branding and awareness.”

According to 2006 comScore stats, IntelliTXT VIDEO campaigns give advertisers access to 65 million unique users worldwide

Vibrant Media is currently running IntelliTXT campaigns across more than 1,000 publishers worldwide, and has expanded its global presence to deliver IntelliTXT in seven languages. The company analyzes 500 billion words and manages four billion words each month for top advertisers including Microsoft, Sony, Nike, Intel and Warner Brothers.