viacom



Viacom, Turner, Fox, WashPo to Discuss ‘New Ad Toolkit’ at ad:tech New York

Written on
October 7th 2013
Author
Adotas

ADOTAS — Top digital ad execs from Viacom, Turner Broadcasting, Fox News Digital and Washington Post Digital will discuss “The New Toolkit: From RTB to Native to Programmatic” on a Yieldex-programmed panel at next month’s ad:tech New York conference.  The session will take place Wednesday, Nov. 6 at 2:15 p.m. The scheduled speakers are: Andrew Rutledge, Chief Revenue ... more...

Second-Screen Study Uncovers A New Kind Of TV Viewer: The ‘Power Breaker’

Written on
September 26th 2013
Author
AdotasWire

CHICAGO, September 25, 2013 (ADOTAS) — In a new study, VivaKi’s The Pool demonstrates the need for advertisers to begin engaging TV audiences on two screens – the TV and the second screen at their fingertips. With the flurry of recent reports regarding TV viewers’ multi-tasking behaviors and the penetration ... more...

Visual Content is King: Social Video Takes Center Stage

Written on
April 24th 2013
Author
Richard L. Tso

ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social networking sites. That compares to 55% for non-video content like status updates and confirms the ... more...

Larissa’s Picks to Click: Cablevision Sues Viacom, Brands use Instagram, Nat Geo’s Nazi Ad

Written on
February 26th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. These Jennifer Lawrence memes are really blowing up my newsfeed.  The Oscars are over, people! Cablevision sues Viacom over niche networks they ... more...

AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN

Written on
January 9th 2013
Author
Mike Daly

Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012.  Morse was responsible for all ... more...

Viacom Accuses Google; Testing Digital Millennium Copyright Act

Written on
March 19th 2010
Author
Bob

Viacom has accused Google of turning a blind eye to illegal video clips on its YouTube site in a bid to attract viewers, according to a Reuters report published yesterday. The report details court documents released by the two companies earlier in the week. Google countered that Viacom managers continued ... more...

Viacom Yanks ‘Colbert’ and ‘Daily Show’ From Hulu

Written on
March 3rd 2010
Author
Gavin Dunaway

ADOTAS – Now you see it, now you don’t: Viacom is yanking “The Daily Show With Jon Stewart,” “The Colbert Report” and other Comedy Central programs from Internet TV resource Hulu after contract negotiations fell through. Viacom will still stream full-length episodes of the popular satirical shows on their respective ... more...

MySpace and MTV: a dream match

Written on
June 24th 2009
Author
Edward Barrera

ADOTAS — Though it might seem silly to sign co-founder Tom Anderson to a two-year, $500,000-a-year salary for just dropping by occasionally, you might wonder if it’s to keep other talent from straying, especially if News Corp plans to sell it. It’s no secret that Viacom missed out on buying the ... more...

Paramount Pictures Snaps Up ScreenLife

Written on
September 3rd 2008
Author
Kathleen

ADOTAS – Paramount Pictures is getting into the game game with the purchase of multi-platform game-maker ScreenLife. Financial details of the deal were not disclosed, but it was rumored to be for less than $100 million. The game developer created the popular “Scene It” DVD game (its sold more than 15 ... more...

Comcast Buys DailyCandy for $125M

Written on
August 6th 2008
Author
Kathleen

ADOTAS – Comcast has reportedly gobbled up DailyCandy for $125 million — $50 million more than the amount industry sources previously speculated the company would pay. Montgomery & Co. ran the bidding process (Viacom was also reportedly wrangling for the bubbly, female-focused newsletter). DailyCandy was snapped up for about $3 million ... more...