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Vizi Hires Andrew Wesley

Written on: January 28th 2008
Author: Editor

Vizi Inc. a professional interactive advertising company has announced the recent hire of Andrew Wesley as VP of Vertical Networks. In this capacity, Wesley will manage and develop Vizi Vertical Networks through existing publisher relationships and by recruiting additional media partnerships. “Joining the growth-oriented team here at Vizi and being responsible [...] more...

FTC Releases Behavioral Advertising Guidelines

Written on: December 21st 2007
Author: Alternative Media

Although the Federal Trade Commission did not discuss privacy issues in its approval of the $3.1 billion Google-DoubleClick merger, the agency still has plenty to say to the advertising community about data collection and consumer privacy.In hopes of setting the pace for a self-regulatory privacy regime for companies that track [...] more...

BiggerBoat Launches Vertical For Entertainment

Written on: November 15th 2007
Author: Editor

BiggerBoat.com launched its first interactive vertical ad network this week. The provider of searchable music and movie information has built a platform for an interactive vertical focused on utilizing the pull of entertainment to help advertisers engage target audiences. The network reaches over 15 million unique users a month. BiggerBoat [...] more...

Facebook App Channel, Brought To You By AdBrite

Written on: October 30th 2007
Author: Editor

Today, AdBrite announced the Facebook App Channel: the world’s first transparent marketplace for advertising on Facebook applications. With the entire buzz surrounding the social network these days, the plans to monetize the site have been anticipated, and this channel is one in a series of announcements that will allow the [...] more...

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...