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Blended Searches Beat Vertical Searches

Written on
April 7th 2008
Author
Kathleen

ADOTAS – Search engine users are more likely to be click away on specialized content within general search results – more so than within vertical search results, a new study found. Search engine marketing firm iProspect today released the iProspect Blended Search Results Study, conducted by JupiterResearch. In the past year, [...] more...