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EBay Lowering Fixed-Price Sellers’ Listing Fees

Written on
August 20th 2008
Author
Reuters Group

EBay Inc. is cutting the fees U.S. sellers on its site pay for fixed-price items, in one of the company’s boldest moves this year to boost merchandise for sale, lure new buyers and take on competitors. Total sellers’ fees will decrease in most cases under eBay’s plan to improve the balance [...] more...

National Lampoon Snags AllModelZone.com

Written on
August 19th 2008
Author
Kathleen

ADOTAS – National Lampoon is reaching out to the ladies with its latest acquisition, AllModelZone.com, a social site for photographers and wanna-be runway stars to connect with each other. AllModelZone.com was snapped up from Alle Von Technologies for an undisclosed sum. In the past, National Lampoon focused on male users with [...] more...

Is Lead Generation a Panacea for Media Fragmentation?

Written on
August 14th 2008
Author
Jere Doyle

ADOTAS EXCLUSIVE — No: but it’s close. We’re all wary of “cure all” remedies or solutions that claim to be the “silver bullet” the market has been waiting for – and more power to us all for being healthy skeptics. When it comes to media fragmentation and its disruptive impact on [...] more...

Zillow Launches Geo-Targeted Ads

Written on
August 14th 2008
Author
Kathleen

ADOTAS – Real estate search engine Zillow.com is launching Showcase Ads, a self-service platform of geo-targeted ads for local advertisers and real estate agents. The product allows clients to purchase 25%, 50%, 75% or 100% of the available ad views on searches for homes within a given zip code. Showcase Ads [...] more...

Online Real-Estate Market Increases 15-Fold

Written on
August 13th 2008
Author
Kathleen

ADOTAS – Home buyers are turning to the Internet to find the homes they eventually bought, according to a study from ForSaleByOwner.com. From 1997-2007, the real estate marketplace has seen a 15-fold increase in buyers who found the home they purchased on the Internet. During the same period, there has been [...] more...

Google Launches Search Insight Tool for Advertisers

Written on
August 6th 2008
Author
Kathleen

ADOTAS – Google has launched a new metric for interactive advertisers who want to get a better handle on users’ search behavior. The newly minted “Insights for Search” has been designed so users can track keywords in verticals, geographic locations and different time periods. Check out Google’s announcement on its blog [...] more...

YourCity.Md Sets Up Geo-Targeted Network

Written on
August 1st 2008
Author
Kathleen

ADOTAS – YourCity.MD LLC, a medical and information network with 450 sites across the U.S. is unveiling what it says is the first single-owned, geo-targeted ad network. The network will reach more than 215 million online health care consumers who spend upwards of $200 billion annually on health care expenses. “Advertisers [...] more...

AOL Launches AmEx-Sponsored Site for Music Junkies

Written on
July 24th 2008
Author
Kathleen

ADOTAS – AOL Music has launched a site aimed at music junkies that is exclusively sponsored by American Express. The site, www.tourtracker.com, lets users track artists and bands on tour; it also offers special incentives to buy tickets. Access to the site comes exclusively from AOL Music’s main page. There’s also [...] more...

NaturalPath Launches Platform for Small Eco Advertisers

Written on
July 21st 2008
Author
Kathleen

ADOTAS – The mom n’ pop green movement has hit vertical advertising: NaturalPath Media announced the launch of AdGuru, what it calls the first self-service display ad platform for the sustainability/healthy lifestyle vertical set. AdGuru will be powered by AdReady and will provide eco advertisers an end-to-end solution for small [...] more...

AdBrite Unveils Largest BT Network Yet

Written on
July 21st 2008
Author
Kathleen

ADOTAS – Internet ad marketplace AdBrite, said it will leverage its 70,000 plus active Web sites to unveil a behavioral targeting product that it bills as the first to utilize behavioral targeting methods over a network with such vast reach. AdBrite introduced the product at the OMMA Behavioral conference in [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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