vertical-advertising
Funding Round-Up: InnerRewards, RiseSmart
ADOTAS – Wellness-focused online marketing company InnerRewards has snagged $1 million in funding from angel investors. The site, which contains editorial, e-commerce and community elements, is aimed at spa-goers. Online job search shop RiseSmart (focused on people earning more than $100,000 a year and their potential employers) recently closed a $3 [...] more...
Huffington Post Reels in $25M
ADOTAS – The Huffington Post has closed a $25 million Series C round of funding. Oak Investment Partners led the round. Oak Investment’s Fred Harman will join the company’s board. Oak Investments appears to be bullish on The Huffington Post’s revenue model, despite the sluggish economy. “Much of the news media business [...] more...
Mercedes Creates Invitation-Only Network for Gen Y
ADOTAS – Mercedes-Benz has created an online customer community for Generation Y in a bid to tap into their paradigm – and then turn around and market the hell out of them of course. The company has teamed up with Passenger to create the invite-only community, dubbed Generation Benz. “Mercedes-Benz has [...] more...
HomeAway Lands Record $250M in Funding
ADOTAS – Zoiks! So VC-funding hasn’t completely dried up afterall. HomeAway, a gargantuan online vacation rental marketplace has reportedly raised a jaw-dropping $250 million in venture capital – the biggest round a tech company has raised since 2000. HomeAway currently has $405 million in funding (it’s only four years old). While [...] more...
Burst Media Launches Network for Crippled Auto Industry
ADOTAS – Online ad service specialists Burst Media have launched a new behavioral targeting program to help the beleaguered auto industry reach potential buyers who have exhibited purchase-intent behaviors. The Burst Auto Intenders Network will be powered by adConductor. Ads will be shown to auto shoppers when they visit any of [...] more...
Survivor: Ad Network Island
ADOTAS EXCLUSIVE — Ad networks are once again center of attention in some circles, this time with company implosions, employee layoffs, and unconsummated acquisitions. As on a certain reality TV show, alliances are being tested and the race for the ultimate prize (exit/IPO) has gotten much tighter. But [...] more...
Travel Ad Network Unveils Mapvertising
ADOTAS – Vertical advertising network Travel Ad Network is teaming up with geo-contextual ad shop Lat49 to offer advertisers the the ability to deliver geo-contextually targeted display ads across a wide variety of online map sites. As the user zooms and pans through the map, relevant ads change to reflect [...] more...
Kiwibox, Burst Media Launch Teen Network
ADOTAS – Teen social network Kiwibox and ad network Burst Media have banded together to launch the Kiwibox Teen Network, an online ad network designed for interactive marketers who want to reach teens. The network will be comprised of a handful of teen-focused sites anchored by Kiwibox. Publishers will be able [...] more...
Wellness, Social Site Launched by Deepak Chopra’s Daughter
ADOTAS – A new health, wellness and self-improvement site has launched. Intent.com is co-funded by Mallika Chopra, Deepak Chopra’s daughter and the former director of product management for Yahoo, Sal Taylor Kidd. The site also has a social element, allowing users to create profiles and swap stories. Intent.com features include: INTENT VOICES [...] more...
Glam Media Goes Luxe
ADOTAS – Vertical content networks specialists Glam Media, has announced the launch of Glam Luxury. The new channel will focus on, you guessed it, luxury: including fashion, travel and fine living. The launch advertiser is Swarovski. Glam Luxury aims to enable advertisers to target “affluent tastemakers and audiences at the heart [...] more...
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Latest News
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- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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