vertical-ad-networks
Adify Explores the VASTness of Midtail Video
ADOTAS – “We are the vertical ad network people — that’s pretty much what we do,” says Joelle Kaufman, Adify’s vice president of marketing. Call it the portal to the wonderful world of verticals: Adify’s technology allows media companies and brands to (gives a map) navigate the niches that house [...] more...
Innovative Media Is So Glam
ADOTAS – In mentioning industry names that appear on Fast Company’s annual Most Innovative Companies, we’d be remiss to not include Glam Media, which took the top spot among the Most Innovative Media companies. Glam was also #37 on the general Most Innovative list. The vertical network dedicated to the interest [...] more...
Study: 75% of Advertisers To Increase Money Spent on Ad Networks
ADOTAS – Online advertising network Collective Media recently released its 2008 Ad Network Study found that advertisers are planning to allocated more of their budget to ad networks this year. The study found that 75% of agencies and advertisers will spend between 5% and 15% more of their online ad budgets [...] more...
Adify Shares Widgets With Widget Share
ADOTAS – Adify, a technology firm focused on vertical ad networks, today announced the Adify Widget Share. The content syndication platform allows media creators to improve the brand quality of in-network sites by securely syndicating exclusive content of any type including Flash games and RSS, through widgets within an editorially [...] more...
Martha’s Circle, HotChalk & Gay Ad Networks Take The Lead
ADOTAS – Adify, a technology and media company that focuses on vertical ad networks, announced today that its Gay Ad Network, Martha’s Circle and HotChalk Network were their leading vertical ad networks in their categories for February this year. Over 90 ad networks use Adify’s technology. Martha’s Circle recorded 25 [...] more...
MSNBC.com Creates Own Vertical Networks
MSNBC.com has announced its launch of its very own online vertical ad networks for the politics divisions and TODAYshow.com that will allow small publishers to have access to the content and at the same time increasing the amount of inventory it can sell to the advertisers. The network will be powered [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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