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Study: 75% of Advertisers To Increase Money Spent on Ad Networks

Written on: April 11th 2008
Author: Kathleen

ADOTAS – Online advertising network Collective Media recently released its 2008 Ad Network Study found that advertisers are planning to allocated more of their budget to ad networks this year. The study found that 75% of agencies and advertisers will spend between 5% and 15% more of their online ad budgets [...] more...

Adify Shares Widgets With Widget Share

Written on: March 25th 2008
Author: Editor

ADOTAS - Adify, a technology firm focused on vertical ad networks, today announced the Adify Widget Share. The content syndication platform allows media creators to improve the brand quality of in-network sites by securely syndicating exclusive content of any type including Flash games and RSS, through widgets within an editorially [...] more...

Martha’s Circle, HotChalk & Gay Ad Networks Take The Lead

Written on: March 18th 2008
Author: Editor

ADOTAS - Adify, a technology and media company that focuses on vertical ad networks, announced today that its Gay Ad Network, Martha’s Circle and HotChalk Network were their leading vertical ad networks in their categories for February this year. Over 90 ad networks use Adify’s technology. Martha’s Circle recorded 25 [...] more...

MSNBC.com Creates Own Vertical Networks

Written on: August 2nd 2007
Author: Editor

MSNBC.com has announced its launch of its very own online vertical ad networks for the politics divisions and TODAYshow.com that will allow small publishers to have access to the content and at the same time increasing the amount of inventory it can sell to the advertisers. The network will be powered [...] more...